SlideShare uma empresa Scribd logo

Getting Serious About PR: Strategies for Business Development in a Down Economy

•Transferir como PPT, PDF•
•
John Hellerman
John Hellerman

Presented by John Hellerman to the Legal Marketing Association Capital Chapter January 15, 2009 Washington, DC

NegóciosNotícias e política
1 de 23
Presented by: John Hellerman Legal Marketing Association – Capital Chapter Washington, DC January 15, 2009 Getting Serious About PR: Strategies for Business Development in a Down Economy
PR’s Problems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PR’s Opportunity ,[object Object]
My Biases ,[object Object],[object Object]
Marketing (“Branding”)
Reality
On Branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The “Branding Process” A Firm becomes branded by the reputation and performance of its partners over time. (The more lawyers with credible reputations the better.)
P&G as a Law Firm
Marketing What We Sell Talent is the Product. The Firm is the Product Marketer.
Role of a PR Professional ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Role of a REALLY GOOD PR Professional ,[object Object],[object Object],[object Object]
Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Magic 3 ,[object Object],[object Object],[object Object],Market Access Differentiation Selection Results Reputations Relationships
4 Ways to Maximize Effectiveness ,[object Object],[object Object],[object Object],[object Object]
Evangelize Marketing ,[object Object],[object Object]
Partner Issue & Expertise Campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FIRM (PARTNER) Speaking Features Byline Articles PROSPECT/CLIENT 3 rd Party NETWORK
Partner Issue & Expertise Campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Winning the war for talent will make you indispensable to your managing partner
Strategy’s Success is Evident ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Develop & Market Branded Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“The Office” Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measure What Matters ,[object Object],[object Object],[object Object],[object Object],NEW RELATIONSHIPS
Questions? ,[object Object]

Recomendados

Planning Your Strategy - Secrets to Facebook Success
Planning Your Strategy - Secrets to Facebook SuccessPlanning Your Strategy - Secrets to Facebook Success
Planning Your Strategy - Secrets to Facebook SuccessSocial4Biz
 
It's not about being ON social, it's about BEING social
It's not about being ON social, it's about BEING socialIt's not about being ON social, it's about BEING social
It's not about being ON social, it's about BEING socialChris Dellarocas
 
The Favourability Journey
The Favourability JourneyThe Favourability Journey
The Favourability JourneyLeor Franks
 
Influencing rfp´s the power of linkedin by jens edgren salesmakeover
Influencing rfp´s the power of linkedin by jens edgren salesmakeoverInfluencing rfp´s the power of linkedin by jens edgren salesmakeover
Influencing rfp´s the power of linkedin by jens edgren salesmakeoverJens Edgren
 
Direct Marketing by Amber Darroch and Julie Powell of Metrics Marketing Group
Direct Marketing by Amber Darroch and Julie Powell of Metrics Marketing GroupDirect Marketing by Amber Darroch and Julie Powell of Metrics Marketing Group
Direct Marketing by Amber Darroch and Julie Powell of Metrics Marketing GroupCorporate College
 
Buyer Profiles
Buyer ProfilesBuyer Profiles
Buyer ProfilesNicola Ray
 
Value of a Brand
Value of a BrandValue of a Brand
Value of a BrandCynthia M.
 
Market Directions Capabilities
Market Directions CapabilitiesMarket Directions Capabilities
Market Directions CapabilitiesMARY MALASZEK
 

Recomendados

Planning Your Strategy - Secrets to Facebook Success
Planning Your Strategy - Secrets to Facebook SuccessPlanning Your Strategy - Secrets to Facebook Success
Planning Your Strategy - Secrets to Facebook SuccessSocial4Biz
 
It's not about being ON social, it's about BEING social
It's not about being ON social, it's about BEING socialIt's not about being ON social, it's about BEING social
It's not about being ON social, it's about BEING socialChris Dellarocas
 
The Favourability Journey
The Favourability JourneyThe Favourability Journey
The Favourability JourneyLeor Franks
 
Influencing rfp´s the power of linkedin by jens edgren salesmakeover
Influencing rfp´s the power of linkedin by jens edgren salesmakeoverInfluencing rfp´s the power of linkedin by jens edgren salesmakeover
Influencing rfp´s the power of linkedin by jens edgren salesmakeoverJens Edgren
 
Direct Marketing by Amber Darroch and Julie Powell of Metrics Marketing Group
Direct Marketing by Amber Darroch and Julie Powell of Metrics Marketing GroupDirect Marketing by Amber Darroch and Julie Powell of Metrics Marketing Group
Direct Marketing by Amber Darroch and Julie Powell of Metrics Marketing GroupCorporate College
 
Buyer Profiles
Buyer ProfilesBuyer Profiles
Buyer ProfilesNicola Ray
 
Value of a Brand
Value of a BrandValue of a Brand
Value of a BrandCynthia M.
 
Market Directions Capabilities
Market Directions CapabilitiesMarket Directions Capabilities
Market Directions CapabilitiesMARY MALASZEK
 
Proven Strategies From the World's Top Sales Professionals
Proven Strategies From the World's Top Sales ProfessionalsProven Strategies From the World's Top Sales Professionals
Proven Strategies From the World's Top Sales ProfessionalsJohn Crowley
 
If you want better answers, Ask Better Questions
If you want better answers, Ask Better QuestionsIf you want better answers, Ask Better Questions
If you want better answers, Ask Better QuestionsPaul Kiewiet MAS
 
5 steps to himss publicity.jan2013
5 steps to himss publicity.jan20135 steps to himss publicity.jan2013
5 steps to himss publicity.jan2013jtharris7
 
Proven-Strategies-From-the-World's-Best-Sellers
Proven-Strategies-From-the-World's-Best-SellersProven-Strategies-From-the-World's-Best-Sellers
Proven-Strategies-From-the-World's-Best-SellersLindsey Boggs
 
Why startups need PR
Why startups need PRWhy startups need PR
Why startups need PRFateme Mirjalali
 
FTC Disclosures: What You Need to Know
FTC Disclosures: What You Need to KnowFTC Disclosures: What You Need to Know
FTC Disclosures: What You Need to KnowAffiliate Summit
 
Buyer persona development questionnaire
Buyer persona development questionnaireBuyer persona development questionnaire
Buyer persona development questionnaireMake Good Media
 
Pleased to Meet You
Pleased to Meet YouPleased to Meet You
Pleased to Meet YouCharles Randall, PhD
 
Agency Selection
Agency SelectionAgency Selection
Agency Selectionavidan
 
Vanson Bourne Research Insight: Tech Marketing
Vanson Bourne Research Insight: Tech MarketingVanson Bourne Research Insight: Tech Marketing
Vanson Bourne Research Insight: Tech MarketingVanson Bourne
 
ESR Presents Challenges and Opportunities for the Sales Training Market 2011
ESR Presents Challenges and Opportunities for the Sales Training Market 2011ESR Presents Challenges and Opportunities for the Sales Training Market 2011
ESR Presents Challenges and Opportunities for the Sales Training Market 2011Retired!
 
Social selling research
Social selling researchSocial selling research
Social selling researchAndy Kellam
 
Marketing Oklahoma Main Street: Brand Oklahoma
Marketing Oklahoma Main Street: Brand OklahomaMarketing Oklahoma Main Street: Brand Oklahoma
Marketing Oklahoma Main Street: Brand OklahomaBrand Oklahoma
 
How to Contextualize Data for Meaningful Insights
How to Contextualize Data for Meaningful Insights How to Contextualize Data for Meaningful Insights
How to Contextualize Data for Meaningful Insights Virginia Bautista
 
Building a business presentation to uci cove
Building a business presentation to uci coveBuilding a business presentation to uci cove
Building a business presentation to uci coveDavid Friedman
 
The Impact of Social Selling on Sales Perception
The Impact of Social Selling on Sales PerceptionThe Impact of Social Selling on Sales Perception
The Impact of Social Selling on Sales PerceptionLinkedIn Sales Solutions
 
9 things to know about social selling
9 things to know about social selling9 things to know about social selling
9 things to know about social sellingNick Parker
 
The 10 Most Powerful Marketing Strategies in 2010
The 10 Most Powerful Marketing Strategies in 2010The 10 Most Powerful Marketing Strategies in 2010
The 10 Most Powerful Marketing Strategies in 2010dglennsmith
 
A Guide to Sales and Marketing Messaging Alignment with WittyParrot
A Guide to Sales and Marketing Messaging Alignment with WittyParrotA Guide to Sales and Marketing Messaging Alignment with WittyParrot
A Guide to Sales and Marketing Messaging Alignment with WittyParrotWittyParrot
 
Social media for biz dev
Social media for biz devSocial media for biz dev
Social media for biz devLeigh George, PhD
 
Spanish grammar
Spanish grammarSpanish grammar
Spanish grammarCELA Spanish School
 
infoMINING
infoMININGinfoMINING
infoMININGbruceriley
 

Mais conteúdo relacionado

Mais procurados

Proven Strategies From the World's Top Sales Professionals
Proven Strategies From the World's Top Sales ProfessionalsProven Strategies From the World's Top Sales Professionals
Proven Strategies From the World's Top Sales ProfessionalsJohn Crowley
 
If you want better answers, Ask Better Questions
If you want better answers, Ask Better QuestionsIf you want better answers, Ask Better Questions
If you want better answers, Ask Better QuestionsPaul Kiewiet MAS
 
5 steps to himss publicity.jan2013
5 steps to himss publicity.jan20135 steps to himss publicity.jan2013
5 steps to himss publicity.jan2013jtharris7
 
Proven-Strategies-From-the-World's-Best-Sellers
Proven-Strategies-From-the-World's-Best-SellersProven-Strategies-From-the-World's-Best-Sellers
Proven-Strategies-From-the-World's-Best-SellersLindsey Boggs
 
FTC Disclosures: What You Need to Know
FTC Disclosures: What You Need to KnowFTC Disclosures: What You Need to Know
FTC Disclosures: What You Need to KnowAffiliate Summit
 
Buyer persona development questionnaire
Buyer persona development questionnaireBuyer persona development questionnaire
Buyer persona development questionnaireMake Good Media
 
Agency Selection
Agency SelectionAgency Selection
Agency Selectionavidan
 
Vanson Bourne Research Insight: Tech Marketing
Vanson Bourne Research Insight: Tech MarketingVanson Bourne Research Insight: Tech Marketing
Vanson Bourne Research Insight: Tech MarketingVanson Bourne
 
ESR Presents Challenges and Opportunities for the Sales Training Market 2011
ESR Presents Challenges and Opportunities for the Sales Training Market 2011ESR Presents Challenges and Opportunities for the Sales Training Market 2011
ESR Presents Challenges and Opportunities for the Sales Training Market 2011Retired!
 
Social selling research
Social selling researchSocial selling research
Social selling researchAndy Kellam
 
Marketing Oklahoma Main Street: Brand Oklahoma
Marketing Oklahoma Main Street: Brand OklahomaMarketing Oklahoma Main Street: Brand Oklahoma
Marketing Oklahoma Main Street: Brand OklahomaBrand Oklahoma
 
How to Contextualize Data for Meaningful Insights
How to Contextualize Data for Meaningful Insights How to Contextualize Data for Meaningful Insights
How to Contextualize Data for Meaningful Insights Virginia Bautista
 
Building a business presentation to uci cove
Building a business presentation to uci coveBuilding a business presentation to uci cove
Building a business presentation to uci coveDavid Friedman
 
The Impact of Social Selling on Sales Perception
The Impact of Social Selling on Sales PerceptionThe Impact of Social Selling on Sales Perception
The Impact of Social Selling on Sales PerceptionLinkedIn Sales Solutions
 
9 things to know about social selling
9 things to know about social selling9 things to know about social selling
9 things to know about social sellingNick Parker
 
The 10 Most Powerful Marketing Strategies in 2010
The 10 Most Powerful Marketing Strategies in 2010The 10 Most Powerful Marketing Strategies in 2010
The 10 Most Powerful Marketing Strategies in 2010dglennsmith
 
A Guide to Sales and Marketing Messaging Alignment with WittyParrot
A Guide to Sales and Marketing Messaging Alignment with WittyParrotA Guide to Sales and Marketing Messaging Alignment with WittyParrot
A Guide to Sales and Marketing Messaging Alignment with WittyParrotWittyParrot
 

Mais procurados (20)

Proven Strategies From the World's Top Sales Professionals
Proven Strategies From the World's Top Sales ProfessionalsProven Strategies From the World's Top Sales Professionals
Proven Strategies From the World's Top Sales Professionals
 
If you want better answers, Ask Better Questions
If you want better answers, Ask Better QuestionsIf you want better answers, Ask Better Questions
If you want better answers, Ask Better Questions
 
5 steps to himss publicity.jan2013
5 steps to himss publicity.jan20135 steps to himss publicity.jan2013
5 steps to himss publicity.jan2013
 
Proven-Strategies-From-the-World's-Best-Sellers
Proven-Strategies-From-the-World's-Best-SellersProven-Strategies-From-the-World's-Best-Sellers
Proven-Strategies-From-the-World's-Best-Sellers
 
Why startups need PR
Why startups need PRWhy startups need PR
Why startups need PR
 
FTC Disclosures: What You Need to Know
FTC Disclosures: What You Need to KnowFTC Disclosures: What You Need to Know
FTC Disclosures: What You Need to Know
 
Buyer persona development questionnaire
Buyer persona development questionnaireBuyer persona development questionnaire
Buyer persona development questionnaire
 
Pleased to Meet You
Pleased to Meet YouPleased to Meet You
Pleased to Meet You
 
Agency Selection
Agency SelectionAgency Selection
Agency Selection
 
Vanson Bourne Research Insight: Tech Marketing
Vanson Bourne Research Insight: Tech MarketingVanson Bourne Research Insight: Tech Marketing
Vanson Bourne Research Insight: Tech Marketing
 
ESR Presents Challenges and Opportunities for the Sales Training Market 2011
ESR Presents Challenges and Opportunities for the Sales Training Market 2011ESR Presents Challenges and Opportunities for the Sales Training Market 2011
ESR Presents Challenges and Opportunities for the Sales Training Market 2011
 
Social selling research
Social selling researchSocial selling research
Social selling research
 
Marketing Oklahoma Main Street: Brand Oklahoma
Marketing Oklahoma Main Street: Brand OklahomaMarketing Oklahoma Main Street: Brand Oklahoma
Marketing Oklahoma Main Street: Brand Oklahoma
 
How to Contextualize Data for Meaningful Insights
How to Contextualize Data for Meaningful Insights How to Contextualize Data for Meaningful Insights
How to Contextualize Data for Meaningful Insights
 
Building a business presentation to uci cove
Building a business presentation to uci coveBuilding a business presentation to uci cove
Building a business presentation to uci cove
 
The Impact of Social Selling on Sales Perception
The Impact of Social Selling on Sales PerceptionThe Impact of Social Selling on Sales Perception
The Impact of Social Selling on Sales Perception
 
9 things to know about social selling
9 things to know about social selling9 things to know about social selling
9 things to know about social selling
 
The 10 Most Powerful Marketing Strategies in 2010
The 10 Most Powerful Marketing Strategies in 2010The 10 Most Powerful Marketing Strategies in 2010
The 10 Most Powerful Marketing Strategies in 2010
 
A Guide to Sales and Marketing Messaging Alignment with WittyParrot
A Guide to Sales and Marketing Messaging Alignment with WittyParrotA Guide to Sales and Marketing Messaging Alignment with WittyParrot
A Guide to Sales and Marketing Messaging Alignment with WittyParrot
 
Social media for biz dev
Social media for biz devSocial media for biz dev
Social media for biz dev
 

Destaque

Lobby Slideshow A
Lobby Slideshow ALobby Slideshow A
Lobby Slideshow Ashulooken
 
Winning In The Court Of Public Opinion
Winning In The Court Of Public OpinionWinning In The Court Of Public Opinion
Winning In The Court Of Public OpinionJohn Hellerman
 
Friedrich August von Hayek
Friedrich August von HayekFriedrich August von Hayek
Friedrich August von Hayekhonjkw
 
Hayek Ppt
Hayek PptHayek Ppt
Hayek Ppthonjkw
 
Understanding Strategic Communications
Understanding Strategic CommunicationsUnderstanding Strategic Communications
Understanding Strategic CommunicationsJohn Hellerman
 
You’ve Landed a New Lateral – Now What?
You’ve Landed a New Lateral – Now What?You’ve Landed a New Lateral – Now What?
You’ve Landed a New Lateral – Now What?John Hellerman
 
Marthastewart[1]
Marthastewart[1]Marthastewart[1]
Marthastewart[1]katekate38
 
Programming Paradigms
Programming ParadigmsProgramming Paradigms
Programming ParadigmsJaneve George
 
The Importance of Crisis Communications
The Importance of Crisis Communications The Importance of Crisis Communications
The Importance of Crisis Communications John Hellerman
 
Friedrich August von Hayek
Friedrich August von HayekFriedrich August von Hayek
Friedrich August von Hayekhonjkw
 
Writing Effective User Stories
Writing Effective User StoriesWriting Effective User Stories
Writing Effective User StoriesJaneve George
 

Destaque (16)

Spanish grammar
Spanish grammarSpanish grammar
Spanish grammar
 
infoMINING
infoMININGinfoMINING
infoMINING
 
Lobby Slideshow A
Lobby Slideshow ALobby Slideshow A
Lobby Slideshow A
 
Attorney Branding
Attorney BrandingAttorney Branding
Attorney Branding
 
Spanisch Lernen in der Karibik
Spanisch Lernen in der KaribikSpanisch Lernen in der Karibik
Spanisch Lernen in der Karibik
 
Winning In The Court Of Public Opinion
Winning In The Court Of Public OpinionWinning In The Court Of Public Opinion
Winning In The Court Of Public Opinion
 
Friedrich August von Hayek
Friedrich August von HayekFriedrich August von Hayek
Friedrich August von Hayek
 
Hayek Ppt
Hayek PptHayek Ppt
Hayek Ppt
 
Understanding Strategic Communications
Understanding Strategic CommunicationsUnderstanding Strategic Communications
Understanding Strategic Communications
 
You’ve Landed a New Lateral – Now What?
You’ve Landed a New Lateral – Now What?You’ve Landed a New Lateral – Now What?
You’ve Landed a New Lateral – Now What?
 
Marthastewart[1]
Marthastewart[1]Marthastewart[1]
Marthastewart[1]
 
Jonbesh
JonbeshJonbesh
Jonbesh
 
Programming Paradigms
Programming ParadigmsProgramming Paradigms
Programming Paradigms
 
The Importance of Crisis Communications
The Importance of Crisis Communications The Importance of Crisis Communications
The Importance of Crisis Communications
 
Friedrich August von Hayek
Friedrich August von HayekFriedrich August von Hayek
Friedrich August von Hayek
 
Writing Effective User Stories
Writing Effective User StoriesWriting Effective User Stories
Writing Effective User Stories
 

Semelhante a Getting Serious About PR: Strategies for Business Development in a Down Economy

Public Relations by Pramit J Nathan
Public Relations by Pramit J NathanPublic Relations by Pramit J Nathan
Public Relations by Pramit J NathanPramit J. Nathan
 
Public Relations & Your Future
Public Relations & Your FuturePublic Relations & Your Future
Public Relations & Your Futurebyronrlong
 
PR 2.0 - Strategies for Business Development
PR 2.0 - Strategies for Business DevelopmentPR 2.0 - Strategies for Business Development
PR 2.0 - Strategies for Business DevelopmentJohn Hellerman
 
Marketing for Small Business, Provincetown
Marketing for Small Business, ProvincetownMarketing for Small Business, Provincetown
Marketing for Small Business, ProvincetownAmanda Blum
 
You've Landed a New Lateral - Now What?
You've Landed a New Lateral - Now What?You've Landed a New Lateral - Now What?
You've Landed a New Lateral - Now What?John Hellerman
 
Edwardsville-Glen Carbon Chamber Presentation, 4-27-10
Edwardsville-Glen Carbon Chamber Presentation, 4-27-10Edwardsville-Glen Carbon Chamber Presentation, 4-27-10
Edwardsville-Glen Carbon Chamber Presentation, 4-27-10Elizabeth Keserauskis
 
Equal Opportunity and the LawHardly a day goes by without
Equal Opportunity and the LawHardly a day goes by without Equal Opportunity and the LawHardly a day goes by without
Equal Opportunity and the LawHardly a day goes by without TanaMaeskm
 
Equal opportunity and the law hardly a day goes by without
Equal opportunity and the law hardly a day goes by without Equal opportunity and the law hardly a day goes by without
Equal opportunity and the law hardly a day goes by without joney4
 
How PR Can Help You To Win More Business
How PR Can Help You To Win More BusinessHow PR Can Help You To Win More Business
How PR Can Help You To Win More BusinessSara Paine
 
Social Media Assessment - How to Get Started
Social Media Assessment - How to Get StartedSocial Media Assessment - How to Get Started
Social Media Assessment - How to Get StartedWalter Adamson
 
Marketing the Law Firm - Jan 2017
Marketing the Law Firm - Jan 2017Marketing the Law Firm - Jan 2017
Marketing the Law Firm - Jan 2017Social Sweet Spot
 
Social Media Marketing for Insurance Professionals - AgencyONE
Social Media Marketing for Insurance Professionals - AgencyONESocial Media Marketing for Insurance Professionals - AgencyONE
Social Media Marketing for Insurance Professionals - AgencyONEbethjbates
 
Chi cross marketing presentation 2010 march
Chi cross marketing presentation 2010 marchChi cross marketing presentation 2010 march
Chi cross marketing presentation 2010 marchCooper Hong Inc.
 
Is social media the new direct marketing - 3 march 2011 -- slideshare
Is social media the new direct marketing - 3 march 2011 -- slideshareIs social media the new direct marketing - 3 march 2011 -- slideshare
Is social media the new direct marketing - 3 march 2011 -- slideshareRon Jacobs
 
Law Firm Marketing: Why Attorneys Hate Marketing and What They Can Do About It
Law Firm Marketing: Why Attorneys Hate Marketing and What They Can Do About ItLaw Firm Marketing: Why Attorneys Hate Marketing and What They Can Do About It
Law Firm Marketing: Why Attorneys Hate Marketing and What They Can Do About ItEdward Brown
 

Semelhante a Getting Serious About PR: Strategies for Business Development in a Down Economy (20)

Public Relations by Pramit J Nathan
Public Relations by Pramit J NathanPublic Relations by Pramit J Nathan
Public Relations by Pramit J Nathan
 
Public Relations & Your Future
Public Relations & Your FuturePublic Relations & Your Future
Public Relations & Your Future
 
PR 2.0 - Strategies for Business Development
PR 2.0 - Strategies for Business DevelopmentPR 2.0 - Strategies for Business Development
PR 2.0 - Strategies for Business Development
 
Marketing for Small Business, Provincetown
Marketing for Small Business, ProvincetownMarketing for Small Business, Provincetown
Marketing for Small Business, Provincetown
 
You've Landed a New Lateral - Now What?
You've Landed a New Lateral - Now What?You've Landed a New Lateral - Now What?
You've Landed a New Lateral - Now What?
 
Champagne Marketing on a Beer Budget
Champagne Marketing on a Beer BudgetChampagne Marketing on a Beer Budget
Champagne Marketing on a Beer Budget
 
Edwardsville-Glen Carbon Chamber Presentation, 4-27-10
Edwardsville-Glen Carbon Chamber Presentation, 4-27-10Edwardsville-Glen Carbon Chamber Presentation, 4-27-10
Edwardsville-Glen Carbon Chamber Presentation, 4-27-10
 
Equal Opportunity and the LawHardly a day goes by without
Equal Opportunity and the LawHardly a day goes by without Equal Opportunity and the LawHardly a day goes by without
Equal Opportunity and the LawHardly a day goes by without
 
Equal opportunity and the law hardly a day goes by without
Equal opportunity and the law hardly a day goes by without Equal opportunity and the law hardly a day goes by without
Equal opportunity and the law hardly a day goes by without
 
Maya Payne Smart's PowerPoint
Maya Payne Smart's PowerPointMaya Payne Smart's PowerPoint
Maya Payne Smart's PowerPoint
 
How PR Can Help You To Win More Business
How PR Can Help You To Win More BusinessHow PR Can Help You To Win More Business
How PR Can Help You To Win More Business
 
Social Media Assessment - How to Get Started
Social Media Assessment - How to Get StartedSocial Media Assessment - How to Get Started
Social Media Assessment - How to Get Started
 
Harness Social Networks 051809
Harness Social Networks 051809Harness Social Networks 051809
Harness Social Networks 051809
 
Marketing the Law Firm - Jan 2017
Marketing the Law Firm - Jan 2017Marketing the Law Firm - Jan 2017
Marketing the Law Firm - Jan 2017
 
Social Media Marketing for Insurance Professionals - AgencyONE
Social Media Marketing for Insurance Professionals - AgencyONESocial Media Marketing for Insurance Professionals - AgencyONE
Social Media Marketing for Insurance Professionals - AgencyONE
 
Chi cross marketing presentation 2010 march
Chi cross marketing presentation 2010 marchChi cross marketing presentation 2010 march
Chi cross marketing presentation 2010 march
 
Bap marketing symposium
Bap marketing symposiumBap marketing symposium
Bap marketing symposium
 
Is social media the new direct marketing - 3 march 2011 -- slideshare
Is social media the new direct marketing - 3 march 2011 -- slideshareIs social media the new direct marketing - 3 march 2011 -- slideshare
Is social media the new direct marketing - 3 march 2011 -- slideshare
 
Law Firm Marketing: Why Attorneys Hate Marketing and What They Can Do About It
Law Firm Marketing: Why Attorneys Hate Marketing and What They Can Do About ItLaw Firm Marketing: Why Attorneys Hate Marketing and What They Can Do About It
Law Firm Marketing: Why Attorneys Hate Marketing and What They Can Do About It
 
How to Make Writing Your Day Job
How to Make Writing Your Day JobHow to Make Writing Your Day Job
How to Make Writing Your Day Job
 

Mais de John Hellerman

Creating Thought Leaders
Creating Thought LeadersCreating Thought Leaders
Creating Thought LeadersJohn Hellerman
 
Law Firm Recruiting: Market Your Laterals!
Law Firm Recruiting: Market Your Laterals!Law Firm Recruiting: Market Your Laterals!
Law Firm Recruiting: Market Your Laterals!John Hellerman
 
Rebrand New Lateral Partners to Win Clients, Attract More Talent and Keep a S...
Rebrand New Lateral Partners to Win Clients, Attract More Talent and Keep a S...Rebrand New Lateral Partners to Win Clients, Attract More Talent and Keep a S...
Rebrand New Lateral Partners to Win Clients, Attract More Talent and Keep a S...John Hellerman
 
Lateral Should Mean Up Not Sideways
Lateral Should Mean Up Not SidewaysLateral Should Mean Up Not Sideways
Lateral Should Mean Up Not SidewaysJohn Hellerman
 
Marketing Plans for Laterals
Marketing Plans for LateralsMarketing Plans for Laterals
Marketing Plans for LateralsJohn Hellerman
 

Mais de John Hellerman (8)

Creating Thought Leaders
Creating Thought LeadersCreating Thought Leaders
Creating Thought Leaders
 
Courting attention
Courting attentionCourting attention
Courting attention
 
Must-Sue TV
Must-Sue TVMust-Sue TV
Must-Sue TV
 
Law Firm Recruiting: Market Your Laterals!
Law Firm Recruiting: Market Your Laterals!Law Firm Recruiting: Market Your Laterals!
Law Firm Recruiting: Market Your Laterals!
 
Rebrand New Lateral Partners to Win Clients, Attract More Talent and Keep a S...
Rebrand New Lateral Partners to Win Clients, Attract More Talent and Keep a S...Rebrand New Lateral Partners to Win Clients, Attract More Talent and Keep a S...
Rebrand New Lateral Partners to Win Clients, Attract More Talent and Keep a S...
 
Lateral Should Mean Up Not Sideways
Lateral Should Mean Up Not SidewaysLateral Should Mean Up Not Sideways
Lateral Should Mean Up Not Sideways
 
Marketing Plans for Laterals
Marketing Plans for LateralsMarketing Plans for Laterals
Marketing Plans for Laterals
 
Must Sue TV
Must Sue TVMust Sue TV
Must Sue TV
 

Último

It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)- A new venture conceptBusiness Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)- A new venture conceptP&CO
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1kcpayne
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangaloreamitlee9823
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...amitlee9823
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxpriyanshujha201
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...daisycvs
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...lizamodels9
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...amitlee9823
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756dollysharma2066
 

Último (20)

unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)- A new venture conceptBusiness Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 

Getting Serious About PR: Strategies for Business Development in a Down Economy

  • 1. Presented by: John Hellerman Legal Marketing Association – Capital Chapter Washington, DC January 15, 2009 Getting Serious About PR: Strategies for Business Development in a Down Economy
  • 2.
  • 3.
  • 4.
  • 7.
  • 8. The “Branding Process” A Firm becomes branded by the reputation and performance of its partners over time. (The more lawyers with credible reputations the better.)
  • 9. P&G as a Law Firm
  • 10. Marketing What We Sell Talent is the Product. The Firm is the Product Marketer.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.