Passfaces Investor Presentation

1. Passfaces Business Opportunity
September 2007

2. About Passfaces
It’s about something we’re all born
with that replaces passwords and
takes authentication into the
graphical age ….
It’s about giving users the
capability of creating their own
personalized authentication
experience ….
It’s about disruptive technology,
that has patents granted world-
wide, that will touch every IT user
on the planet.

3. Proven, Science-Based Technology
Based on science
Part of the human brain – the fusiform facial area (FFA) – is dedicated to the
process of “learning” and remembering faces
Face recognition is a universal skill – independent of age, language or education
Proven in government, financial services and healthcare

4. Mission
Establish Passfaces as the graphical password
standard and universal replacement for traditional
passwords and PINs
p@$sW0rD

5. Market Opportunity
Social Networks, Photo Sites, MMORPGames
10+ sites with 20+ million accounts
MySpace, Windows Live Spaces, orkut, Hi5,
Classmates.com, Xanga, Bebo, Facebook
Friendster, Reunion.com, Broadcaster.com, Habbo
15+ sites with 5 to 20 million accounts
Netlog, BlackPlanet.com, Cyworld, Last.fm,
LiveJournal, Friends Reunited, LinkedIn, Piczo,
Mixi, WAYN, Care2, Gaia Online, Faceparty,
Multiply, Fotolog, Runescape
25+ sites with 1 to 5 million accounts
Source: Wikipedia
900+ million accounts
100% accessed by password
100’s of millions of logon events every day

6. Passfaces Graphical Passwords
Instead of a password, users have a set of 3-7
“secret” Passfaces
Users log on by picking each of their
Passfaces from “challenge” grids of 9 faces

7. Passfaces Personal
Stand alone application that allows
users to logon to their own
Windows PC with Passfaces
Users create fun, cool, personalized logon
Users select any personal pictures (family,
friends, sports heroes etc.) to be used as
their Passfaces
Simple drag and drop operation
FREE download from Web
Personal Plus
Upgrade available to

8. Making Logon Fun
Passfaces turns every logon into a “fun” event
Users create their own personalized logon slide-show using pictures of
friends, family, sports heroes etc.
Pictures can come from users albums or anywhere on the Web
Friends and MotoGP MotoGP Kid
family stars girls stuff

9. Facebook Logon Application
Stand alone application that allows
users to logon to a particular Web
site with Passfaces
FREE install initialized from Facebook App
Uses friends faces as initial “secret”
Automatic sharing with friends
Personal
Other features as Passfaces
NOT single-sign-on

10. Zero Integration
Existing infrastructure allows users to log-in
to any Web site with their personal Passfaces
Product Platform Mechanism Scope Market
Passfaces Personal Specific
Passfaces 1. Online
Logon Agent Web site
Personal Windows OS Games
• XP
• Vista Any Web 2. Photo
site Manage
Passfaces
& Share
Stuff
(on user PC)
InfoCard
CardSpace 3. Social
site
Networks
Any Browser
Passfaces • PC OpenID 4. All Others
Online • Mac site
• PDA OpenID
• passfaces.com
• iPhone
• oem.com • etc. Passfaces
Stuff
(in cloud)

11. Positive UX and Sharing Drive Viral Loop
Passfaces Widgets provide hooks for adoption on major
platforms in initial target markets
Social networks
Photo management sites
Online games
Positive user experience provided through
Passfaces inherent ease-of-use
Passfaces and 3rd party photo tools
Ongoing design and development guided by user feedback and
observation
User created and professional (sponsored) “content”
Sharability is key to viral propagation
People like sharing photos
Passfaces logon grids and “gridsets” are shared like other photos –
e.g. email, homepage, FaceBook wall etc.
Passfaces application “travels” with logon photos

12. Cool and Sticky
Cool?
Tap on YOUR Passface
enter password: *******
or
Would you rather logon with these pretty faces everyday …
… or with a password?

13. Creating the Graphical Password Standard
Passfaces Personal enables users to adopt Passfaces for fun & for free
Login Apps for FaceBook (and others) will help drive viral adoption
Freely available Passfaces Widgets (for PC and Web) allow users to
create, manage and share Passfaces “Stuff”
Cardspace, OpenID & Roboform enable use of Passfaces everywher
Passwords = the last
Passfaces = the GUI password
remnant of command line

14. Pricing & Revenues
Freemium revenue model …
Passfaces Personal, Widgets and Logon Agents
Free
Passfaces Personal Plus
$9.95 initial purchase
$4.95 annual renewal
… with high-value advertising potential
Passfaces Personal has desktop foothold
Logon is predictable, recurring event
Passfaces logon has user engaged
Passfaces graphical content is sponsorship opportunity
NASCAR, NFL, Lost, Harry Potter, Club Penquin etc.

15. Partner Example
Enables Passfaces
logon to any Web site
PC-based password manager
Freemium Model
Upgrade to “Pro” version = $29.95
5% upgrade rate
21 million total downloads
Currently 500,000 per month

16. Competitors
All are focused on established strong authentication (security) market
Real competition is non-consumption – i.e. passwords

17. Executive Team
Paul Barrett, CEO
20 years leadership experience in the IT security industry
Developed world’s first high-speed implementation of the now
ubiquitous RSA crypto-system
Introduced now market-leading SecurID token into Europe
Co-founded authentication token business SmartDisk
Instigated development of leading encryption product SafeBoot
Andrew Ryan, Chief Scientist
15 years of technology and development experience in IT
security
Recognized expert in authentication and crypto-systems
implementation
Developed SmartDisk and market leading SafeBoot product
John Haggard, SVP of Business Development
25 years experience in the IT security industry
Authentication pioneer with SKK, Computer Associates and
Thumbscan
President, COO & CTO of Vasco, world’s #2 authentication token
company

18. Advisors
Hugh Davies: Inventor of Passfaces.
Patrice Peyret: Founder and CEO Plastyc inc. Formerly:
CEO of Mobileway Inc.(acquired by Sybase); Founder of
Integrity Arts (acquired by Sun); CTO Gemplus.
Esther Dyson: Chairman of EDventure Holdings,
founding chairman of ICANN, founding member of the
“digerati”.
Dr. Peter Tippett: Chief Technology Officer at
Cybertrust, Advisor to the Joint Chiefs of Staff on cyber
warfare, Founder of Certus International later acquired by
Symantec. Inventor computer anti-virus software.
Dr. Taher Elgamal: Tumbleweed CTO, Chief Scientist at
Netscape, Director of Engineering at RSA Data Security
Inc., Cryptography pioneer – PKI, SSL, DSA.

19. Financial Summary
The Company is seeking $3 million in financing
The primary uses of which are to:
Refine and enhance positive user experience
Design and implement viral marketing programs
Strengthen Passfaces team

20. Business Strategy
Establishing Passfaces as the graphical password standard and
universal replacement for traditional passwords and PINs.
Thank You!