Join us ringside as our host Jason Miller of LinkedIn, moderates over the fight of our ages. Watch the punches fly as Craig Rosenberg of Funnelholic.com, and Justin Gray of LeadMD, go toe-to-toe proving once and for all which department is the heavyweight champion — Sales or Marketing. Catch the video recording here: http://www.leadmd.com/resource/royal-revenue-rumble-sales-vs-marketing/

2. Your Host
Jason Miller
Senior Manager, Content Marketing, Marketing Solutions
LinkedIN
www.linkedin.com/in/jsnmiller
@JasonMillerCA
#RevenueRumble
the funnelholic

3. In the left hand corner…
Justin Gray
“The Evangelist”
CEO, LeadMD
www.linkedin.com/in/leadmd
@myleadmd
#RevenueRumble
the funnelholic

4. In the right hand corner…
Craig Rosenberg
“The Funnelholic”
Co-founder and Chief Analyst, TOPO
Editor and Founder, Funnelholic.com
www.linkedin.com/in/craigrosenberg
@funnelholic
#RevenueRumble
the funnelholic

5. The Ground Rules
•
•
•
•
State of the union
10 flash rounds, 1 final Q&A bonus round
Each fighter receives 2 minutes per topic
The audience determines the winner
#RevenueRumble
the funnelholic

6. State of the Union
the funnelholic

7. Round 1: Data Quality
#RevenueRumble
the funnelholic

8. Round 2: Sales & Marketing Alignment
Sales
Qualified
Sales Handoff
Working
Open
Contacting
Benchmark
Report
Sales
Qualification
Opportunity
Graveyard
#RevenueRumble
the funnelholic

9. Round 3: Buyers Journey
#RevenueRumble
the funnelholic

10. Round 4: Company Messaging
#RevenueRumble
the funnelholic

11. Round 5: Lead Nurturing
#RevenueRumble
the funnelholic

12. Round 6: Content
#RevenueRumble
the funnelholic

13. Round 7: Lead Scoring
#RevenueRumble
the funnelholic

14. Round 8: The Handoff
#RevenueRumble
the funnelholic

15. Round 9: Multi-touch Attribution
#RevenueRumble
the funnelholic

16. Round 10: Social
#RevenueRumble
the funnelholic

17. Bonus Round: Q&A
#RevenueRumble
the funnelholic

18. Closing Remarks: Sales
#RevenueRumble
the funnelholic

19. Closing Remarks: Marketing
#RevenueRumble
the funnelholic

20. The Crowned Champion
#RevenueRumble
the funnelholic