Social Media for Hospitality Marketing
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Tips and tricks for hotels and hospitality marketers using social media to drive traffic and build relationships with their guests.
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Social Media for Hospitality Marketing
- 1. Social Media & Hospitality Prepared for HP Hotels
- 4. Social Media Shaping Travel Decisions • Availability of information via different channels of social media has changed hospitality marketing. • Real-time decisions are being made using social media more than any other consumer category – and it’s growing. • As a hotel, how can you use social media to drive traffic, engage with customers and find new prospects?
- 5. People are talking about travel • Review sites are the main hub of those conversations: Orbitz, Expedia, TripAdvisor, Priceline, Yelp, Travelocity. • Different conversations are happening in different places • Blogs – Personal travel experiences • Forums – Seeking specific answers • Social Networks – Connections and referrals • Twitter – Property discounts and dialogue
- 6. 5 Reasons You Shouldn’t Use Social Media 1. It takes effort. 2. It can be hard to digest. 4. You will not become “Internet Famous.” 3. It’s a distraction. 5. Because it’s trendy.
- 7. 5 Reasons You Should Use Social Media 1. Your customers already are. 2. So are your prospects . . . 4. It’s the world’s largest focus group. 3. And your competition. 5. Because it’s free.
- 8. Survival
- 9. Don’t burst in screaming
- 10. You are a person
- 11. Bring Something
- 12. Listen more than you talk
- 13. Don’t drink too much
- 14. Don’t focus on the popular guy (or girl)
- 16. Have fun
- 17. Virtual Visits
- 18. Why Virtual Visits? In a world where . . . =
- 19. What’s more believable? This . . . .
- 20. . . . Or this?
- 21. . . . Or authentic customer reviews?
- 22. Talking Tools
- 23. What is Twitter? • Twitter is a free social networking and micro- blogging service that allows users to post and read other users’ updates (Tweets). • Tweets are text-based posts of up to 140 characters or less that are displayed on the user’s profile page and delivered to other users who are following them. • Tweets can be sent via the Twitter website or any number of devices and third-party applications.
- 24. Why should I care about Twitter? • Engagement • Education • Real-time Access • Branding
- 25. Tweetdeck
- 26. Facebook (for your hotel) • Opportunities for engagement • Fan photos • Fan videos • Contests • Opportunities for exposure • Interviews with staff • Photos from events • Unique content, like places to visit nearby • Be a Page, not a Person (or a Group)
- 27. Post regularly, but add value each time
- 28. Your staff are people, too
- 31. Engage your fans
- 33. Link to fun (but relevant) places
- 34. In Summary • Yes, social media influences actual travelers making actual decisions • You should be active on Facebook and Twitter, connecting to customers and prospects . . . along with your staff • Listen . . . before you talk • Proper tools and training can help you maximize resources and social engagement
- 35. Contact Us Jeff Goldscher Executive Vice President, Marketing & Creative Aquarius SE (240) 547-3492 (o) (240) 475-8174 (m) @jgoldscher http://www.linkedin.com/in/jgoldscher CONFIDENTIAL AND PROPRIETARY. PLEASE DO NOT SHARE IN WHOLE OR IN PARTS WITHOUT CONSENT FROM AQUARIUS SE.