Amvee is a predictive marketing platform that integrates and analyzes marketing data to provide actionable insights. It helps marketers maximize their impact by benchmarking goals and budgets against similar companies, providing packaged reports on metrics like cost per customer and lifetime value, and connecting marketers in an online community. Amvee's founder and CEO, Joelle Kaufman, has 16 years of experience in internet businesses and marketing. The initial funding will be used for product development, US team expansion, and launch.

1. Amvee – Predictive Marketing Metrics, execution and insights Joelle Kaufman 650-392-5527, joellegk@gmail.com

2. A marketers daily doubts Am I generating (enough of) a return? What audience engages and converts from marketing vehicles? What budget should I allocate to what marketing channel? How can I justify (or expand) the marketing budget? What are my competitors doing (and I’m not) that works?

3. The Ideal Marketing Executive

4. Marketers have many tools

5. Pulling it together is “Superhuman”

6. One app makes sense of the rest

7. $368 Billion 2010 US Marketing & Advertising Spend* * Source: Outsell, Annual Advertising and Marketing Study 2010: Total US & B2B Advertising

8. Know the Impact

9. Predict The Impact

10. Amvee – Maximize your Marketing Impact Amvee integrates and synthesizes the most meaningful data into actionable insights, enabling savvy marketers to maximize marketing in real time.

11. Amvee Method

12. Amvee Solution Compare goals, budgets, results to similar companies (anonymously) Benchmarks Connect with other marketers for advice, suggestions and brainstorming Share statistically reliable, robust packaged reports on cost per customer, lifetime customer value Advice & Community Packaged Reports In the Cloud Identify and work with vendors already integrated with Amvee – and see their historical ROI Vendor Marketplace

13. Roadmap to Full Amvee

14. Competitive Landscape

15. Online marketing solutions and the funnel Awareness Interest End-to-end marketing insights Conversion Loyalty The focus is on leads and customers mgt – not broad enough Advocacy Rosetta.com/adamhcohen

16. Elements of Amvee

17. Use Case: Enterprise/Cloud Software Multi-contact sale with follow-on business Marketing must generate & capture demand Inside or field sales teams Amvee delivers: Return and profile by marketing channel based on conversion to leads, from leads to opportunities and to valuation. PR efficacy and audience profiles based on website traffic, searches and more measured over time tracked to activity. Partners in growing related categories to create joint campaigns with a high return on investment.

18. Use Case: Medical Diagnostics Company Third party payer for test Marketing must convey scientific efficacy, diagnostic qualifications and economic impact Roll-out is regional Amvee delivers: Size of the halo effect and audience profiles from local marketing programs on the speed from interest to test. Relative impact and audiences from different marketing vehicles to create interest, payment willingness and new test use. Which events and programs are most effective with oncology departments to focus their marketing spend.

19. Use Case: Dry-Cleaning Rollup National roll-up of hyper-local businesses Economies of scale through shared marketing and operations Roll-out is regional Amvee delivers: Baseline of interest and audience through searches, web visits and social media to evaluate target market. Optimized mix for each market across local press, social media reviews and rewards, loyalty programs, coupon offers, email marketing and search engine marketing. Analysis of the cost of customer acquisition and customer retention for financial reporting.

20. Team Founder – Joelle KaufmanMarketing & Operations Executive 16 years Internet business executive, 9 years sr. marketing exec Adify (acquired by Cox), Reactivity (CSCO), RSA Security (EMC), NetDynamics (Java), Firefly Networks (MSFT), HBS Development Team – offshore partner - Koombea Agile development 100% cloud, offshore Initial investment will fuel expansion of US technology and statistical teams, go-to-market launch and initial customer success