The How-To of Social Media Tools
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The “How-To” of Social Media Tools
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The How-To of Social Media Tools
- 1. The “How-To” of Social Media Tools 13 OCT 2010 Gabrielle Pittman , Springside School Joel F. W. Price , Friends’ Central School Rachel Welsh , The Shipley School
- 4. Our First Family Computers Source: http://www.pcmonitors.org/wp-content/uploads/2010/01/monochrome-TTL-monitor.jpg
- 7. What are your statistics telling you? How often are you asking yourself this? Are you creating just to create?
- 13. Get Fans via a Contest Email and results 8 days later
- 14. HTML ( FBML ) RSS Feed ( SocialRSS ) flickr pix ( MyFlickr ) “ OLD LOOK, same tools” Source: http://facebook.com/friendscentral
- 16. Don’t Discount the Power of Groups
Notas do Editor
- 9:15 start 9:15-10:30 presentation 10:30-10:45 panel questions 10:45-11 break 11-12 questions
- Lead: Joel Tweet Update Facebook Check in with Foursquare Email Explore an idea
- Lead: Gabrielle
- Gabrielle: Alumnae Director at Springside School. Remembers being the “channel changer” for her family televisions until she was a teenager. Didn’t have her own email address until high school. I have more fond memories of me with my boom box and my walkman and then my iPod, which I didn’t purchase until after I graduated from college. Gabrielle graduated with a degree in political science and a minor in art history. Being the adventurous learner, she lowered her GPA by taking one elective course in computer science and management, which landed her a B-. Joel: Webmaster and Information Manager at Friends’ Central School. learned to read from LP album covers, had a television where you had to sit in a certain way for it to look good, amassed over 250 tapes of one band’s live performances, parents still have a rotary phone in their house (amongst plenty of digital technology), parents got cable for the first time a year ago, grew up playing with tinkertoys and lincoln logs, knows how to use a mimeograph machine, was one of the last of his friends to get a cell phone (2003), has rolled film by hand in a darkroom. has a degree in psychology and education (with elementary teaching certificate) Rachel: Webmaster and Director of Data Operations at The Shipley School. Remembers when her mom purchased the family’s first microwave - it was about the size of the oven and my mom swore she wouldn’t use it. First used the Internet in Sophomore year of college. Has a degree in communications -- not computer science.
- Lead: Rachel As Dr. Ofer Zur and Azzia Zur discuss (in 2009), not all digital immigrants are technologically inept, as they fall into a number of categories; Avoiders, Reluctant Adopters and Eager Adopters. Avoiders may only have a minimal amount of technology involved in their lives and households (Ex. A landline phone and a television). Reluctant Adopters often see ways that technology might be needed in their lives, but they try to avoid it when possible. Eager Adopters have enthusiasm or a talent for technology that makes them very similar to Digital Natives. Similarly, not all digital natives are comfortable with technology.
- Lead: Gabrielle Listening to feedback What our schools are doing now Springside 3 Facebook fanpages Thinking about using Twitter Rachel – bank robber story Rachel – Research first … before putting time into developing your accounts Shipley Got Started: Inspired at boot camp – 2 people met, made a FB fanpage … 3 Facebook pages Not using Twitter Friends’ Central 1 Facebook page using Twitter intermittently (it’s okay to dip in and dip out) used flickr for three years using youtube, Wordpress
- Lead: Gabrielle
- Lead: Joel facilitate socializing, enhance communication and grow relationships support delivery of programs and mission online end product - better delivery of your mission Socially-enable Your Mission
- Lead: Rachel Shipley “ Shipley School” Shipley School “ Steve Piltch” Steve Piltch Steven Piltch Helps report statistics to “justify” your social media time What can you sunset?
- Lead: Joel Rachel -- comment on RSS feeds – originally couldn’t feed one into multiple
- Lead: Gabrielle
- Lead: Joel
- Lead: Rachel Include numbers “now”
- Lead: Joel Double Duty (Cross Promotion) Shipley -- many roads, but all roads lead to www.shipleyschool.org If your site can produce an RSS feed, you can populate your Facebook page to read the feed -- giving you new content on FB without copying/pasting Gabrielle: conversation with provider (CMS)
- Lead: Joel
- Lead: Gabrielle Pages vs. Groups Doing Things Well don’t try to do everything at once -- pick which thing(s) and do it/them well
- Lead: Gabrielle Listening to feedback Joel : Alumni Weekend Photos
- Lead: Rachel – slow drip
- Lead: Rachel
- Lead: Rachel
- Lead: Rachel
- Lead: Joel
- Lead: Joel
- Lead: Gabrielle
- Lead: Gabrielle
- Lead: Joel
- Lead: Rachel