PRPD- Creating a Social Media Strategy (ppt)
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Slides from the panel at PRPD in Denver on creating a social media strategy for public radio. Janet Fouts Moderator, Hawk Mendenhall from KUT- Austin, Tx. and Steve Yasko from WTMD Towson Maryland.
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PRPD- Creating a Social Media Strategy (ppt)
- 1. SOCIAL MEDIA STRATEGIES Janet Fouts – Social Media Coach
- 2. How does social media work?
- 10. Find the right networks
- 18. PRPD-KUT Austin 90.5 kut.org Social Media Strategies
- 21. Demographics
- 22. Ask questions, multimedia focus
Notas do Editor
- Google analytics, Facebook, and Bitly show us how many of our site referrals are coming from social media so that’s easy to show staff the impact. Key influencers are the staff people who get it We look for smart people amongst us and our contacts who can help us improve video, photo, blogging etc. skills We share every interesting article we find with all parties….Life is too short to make all the mistakes yourself, let others do that hard embarrassing work.
- We are good at figuring out our music, news and information mix on Facebook….we ask questions The FB community is not our community, it’s theirs so we just participate and seed conversations Younger community On Twitter but Facebook is preferred by our audience
- More heavily female 57% as compared to overall audience which is closer to 50-50 71% under 45 and 40% under 35
- Austin Helps integrating Gowalla for volunteering Partner with Gowalla to map historical Austin Crowdsourcing—check out National Geographic or The Satorialist….comments on photos
- Scavenger an app that we’re working on for big Austin events that is basically another game/mapping hybrid platform. Help Attack is a new way to pledge and donate to causes and nonprofits whenever you Tweet. Simply log in, pick your cause, pledge an amount, and do what you do! All the while earning coins and pocketchanging the world. It's a social media tool built on the idea that you don't have to be a millionaire for your financial contributions to make a difference.
- PIJ, Cactus Café, more interactions in the community Online community building important but you also have to be out there