Must read for any Sacramento area TV advertiser concerned about ad skipping technology. Clear Channel Media + Entertainment offers a modern and mobile means to diversify your marketing. Call Jeff Fekete at 916 576-2135 or email JeffFekete@ClearChannel.com

1. SPECIAL UPDATE FOR REGIONAL TELEVISION ADVERTISERS SEEKING
DIVERSIFICATION AND INCREASED EFFECTIVENESS
 Let Clear Channel Media +
Entertainment offer you a detailed
Advertising Optimization plan that
includes the vehicles best suited to
your needs and growth. We merely
need a marketing objectives
interview, a budget, and an
appointment to present our plan.
SACRAMENTO
News Weather Traffic Music On Air Online On Site On Demand

2.  Three-out-of-four people (73.7%) do not see any daytime TV.
 Nine-out-of-ten people (89.8%) don’t watch late night TV.
 A65+ are heaviest TV users; Teens 12-17 are the lowest.
 Excluding “special events”, average :30 costs 3X more than
Radio.
 Events, like and are major disruptions for
TV.
Sources:: TVB, 2011; TV Dimensions 2011;The Nielsen Company; Media Dynamics 2011; Radio Ad Lab,
Radio’s ROI Advantage 2004-2005; Intermedia Dimensions 2011

3. ANA and Forester Research Inc. Research
McKinsey & Company

4. On February 12th, the RAB did a study of Super Bowl Television
commercials in which they asked “Did you see the Super Bowl
commercial with....

5. Viewers who remember seeing the ad during Super Bowl XLVI
80%
Ad Recall Brand Recall
66%
63%
60%
51%
41%
32%
25%
20%
Honda Pepsi Acura Chrysler 17%
Audi

6. Radio reaches an estimated 242 million
Americans or 93% of the population!
Source: TV, Nielsen National Universe Estimate, 2010; Radio: Arbitron Radar 104, March 2010, September, 2008. 3M annual growth figure was calculated by averaging radio listener growth annually from 1999-
2008. Based on M-Su 6A-12A; Social Networking: eMarketer, December 2007; Newspapers: Veronis Suhler 2008; Online, Internet Radio: Arbitron Infinite Dial 2010, Online Video and MP3 Players:
Arbitron/Edison “The Infinite Dial 2008”; Satellite Radio: Sirius XM press releases. Total Subscribers TV, Radio, Online, Social Networking, MP3 Players, Online Video, Internet Radio data based on Persons 12+.

7. How often have you been motivated to
leave your home and go shopping after
seeing an ad on TV?
Source: TV HH, Nielsen May 2011; wkly Radio Arbitron RADAR 108; DVR, Nov, 2010 NielsenWire;
Cable & ADS July 2011 Nielsen Report; iPods/MP3s and Social Net Usage Edison Media Infinite Dial:
2011

8. Retail Hours Retail Hours
Source: Gfk MediaDay 2009 Single Year (Fieldwork 08-09/Spring Respondents) weighted to population (000) Base All

9.  90% of purchasing decisions are made the day of the
purchase, 70% just prior to the purchase
 82% of all shopping trips are unplanned shopping – no
one knows what’s for dinner until they’re on the way
home
 72% of drivers frequently or sometimes shop on their
way home from work
 95% of working people listen to the radio during the day
and/or in their cars on the way home each week
Source: RADA R, December 2011, Persons 12+, Mon-Fri 6AM -7PM, Weekly Cume Winter 2012

10. allow us to create and deliver innovative, effective multi-platform
marketing solutions. Our advertisers and strategic partners reach,
activate and engage target audiences like no one else.
Listening Daily for
CCM+E Sacramento
*Source: Arbitron 12+ Mon-Sun 6A-Mid | Sacramento DMA Fall 2011

11. Arbitron FA 2011 Sacramento DMA

12. We offer various spot lengths to accommodate
various length messages
:15’s :30’s :60’s :90’s :120’s
We offer Market Road Blocks with ads airing We offer fixed break positions within stop set
simultaneously across multiple stations
in one or more
markets.

13.  Ease of access, efficiency of execution
 Faster, better support and highest level stewardship
 Unparalleled resources – best in class!
 Content Driven Engagement and passion
 Messages received close to the point of purchase
 Social components
 Leverage personalities and local ties
 Integrated options…on‐air/online/on‐site/mobile

14.  Custom designed integrated campaign across market cluster with on-air
presence as well as home page presence.
 Social integration on Facebook, Twitter, and station email blasts.
 Custom video introduction from station talent.
 Medical Moment on-air segment complimented with correlating
information on station Health page.
 Run of site display ad schedule and Health page sponsorship.
 Integration into KFBK programming with multiple monthly product
changes.

15.  Built business through endorsements, beginning with Rush Limbaugh
on KFBK in 1987.
 Currently utilize six of our on-air personalities.
 KSTE-AM Morning Show hosts Armstrong & Getty are the highest ROI
endorsement talents in CA, WA, and OR.
 Custom portal to highlight rebranding.
 Online integration includes home page presence with widget, and run
of site display ads.
 Use of KFBK Financial Reporter Kelly Brothers as endorsing
spokesperson.

16.  Featured survivor vignettes each day with full story posted online.
 Ownership of both the Breast Cancer Awareness page and 31
Survivors in 31 Days page that housed all survivor stories.
 Home page takeovers as well as run of site display ads.
 KSTE morning show endorsement with Armstrong & Getty.
 Online integration includes home page presence with widget, run of site
display ads, and custom video 300x250 ad units.
 Streaming integration and sponsorship of iHeartRadio player (through
300x250) during broadcast of show.

17. A 25-54 Broadcast TV CCM+E
Cost $20,000 $20,000
Reach 36.4% 48.5%
Frequency 2 2.9
CPP $289.00 $139.66
# of spots 72 368
GRPS 72.8 143.2
A 25-54 Broadcast TV CCM+E Combo
Cost $10,000 $10,000 $20,000
Reach 23.4% 29.7% 42.5%
Frequency 1.6 2.3 3.9
CPP $289.00 $139.66 $214.00
# of spots 36 184 220
GRPS 36.4 71.6 108
Broadcast TV represents spots on 5 local news programs. Figures are
approximate due to Nielsen vs. Arbitron data. For comparison only.

18.  We would like to offer you a detailed Advertising Optimization
plan that includes the best Clear Channel Media + Entertainment
vehicles to best suit your needs and can grow your business. We
merely need a marketing objectives interview, a budget, and an
appointment to present our plan.
 We will offer a 10%+ discount off our all current and transparent
market rates for using some/all of your TV budget on CCM+E.
 NEXT STEP - Contact Jeff Fekete, Senior Account Executive,
Clear Channel Media + Entertainment – 916 576-2135
JeffFekete@ClearChannel.com