Microsoft SharePoint continues to accelerate as a platform for both “in front of the firewall” solutions and “behind the firewall” solutions. Gartner has reported that more than 50% of its own client organizations are using SharePoint in some capacity, and with the recent introduction of SharePoint 2010 exponential growth is further anticipated. During this session, Northridge SharePoint consulting experts will discuss how SharePoint is more than an enterprise intranet, enterprise content management, and BI platform -- SharePoint is a solid foundation for external web solutions.
Whether you are currently leveraging your organization’s SharePoint platform investment for your external web marketing or business solutions, or considering it, this webinar will be valuable in understanding how the SharePoint platform aligns with your business and marketing requirements, including areas such as:
• User Experience & Creative Design
• Web Content Management
• Search
• Custom Application Development
• Rich Internet Applications
1. SharePoint 2010 for Public Websites & Applications:
Sh P i t 2010 f P bli W b it & A li ti
Core Aspects of the Platform that Support Enterprise Business &
g q
Marketing Requirements for External Web Solutions
Wednesday, June 30, 2010
info@northridge.com
877.693.5167
www.northridge.com
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2. Today’s Webinar: What Will We Cover?
Introductions, About Today’s Presenters
What is SharePoint 2010
What is SharePoint 2010
Common SharePoint Platform Benefits for Intranet, Extranet, Internet
What Specific Aspects of SharePoint 2010 Support External Websites and Applications
User Experience Overview
Web Content Management Overview
Search Overview
S hO i
Custom Development Overview
How does Licensing for External Websites Work
g
Northridge SharePoint Portfolio Examples
Q&A, Next Steps
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3. Who is Northridge
We combine business consulting, online marketing, creative services, and deep
technical expertise to help our clients drive business value from Microsoft technology
technical expertise to help our clients drive business value from Microsoft technology
in the following three core areas:
Acquisition &
q Collaboration & Insight &
g
Retention Productivity Analysis
We have a Strong Foundation.
We have a Strong Foundation
10 years in business, 80+ full‐time consultants serving clients across North America
We experience Continued Growth.
Top 50 Fastest Growing Companies (Atlanta Business Chronicle)
Top 50 Fastest Growing Companies (Atlanta Business Chronicle)
We are a Microsoft Gold Certified & Managed Partner.
7 Certified Competencies, 75+ Customer References
Less than 1% of all Microsoft Gold Certified Partners are Managed Partners
Less than 1% of all Microsoft Gold Certified Partners are Managed Partners
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4. What is SharePoint & How Can It Be Used
Websites & Portals
Intranet, Extranet, & Internet Sites
Collaboration & Productivity Solutions
On‐premise, Cloud‐based, & Hybrid Models
Cross Browser, Offline, Mobile, MS Office Integration
Business Applications
Sites Social Networking
Program & Project Management
Custom Business Application Communities, My Sites, Blogs & Wikis
Development Tagging, Tag Clouds, Ratings, Activity
Tagging Tag Clouds Ratings Activity
Read / Write Integration w/ Line Feeds, Social Bookmarking
of Business (LOB) data Composites Communities
Profiles & Expertise
Visual Studio Support Organizational Browsers
Data Exposed Through Web
Services & APIs
Services & APIs
Web & Enterprise Content
W b&E i C
Web Content Management
Insights Content Enterprise Document, Records,
Audio/Video Management
Business Insight & Analysis
g y Workflows & Routing, Metadata
Workflows & Routing Metadata
Dashboards & Scorecards Taxonomies and Folksonomies
Search
BI Reports Document Imaging & Capture
Incorporation of LOB Data from
Data Warehouse Enterprise Search
Web Analytics
Web Analytics Search Structured & Unstructured Content
S h St t d & U t t d C t t
PowerPivot, Excel Services, Visio
Search Content w/in SharePoint, File Shares, Websites,
Services
Email Folders, Databases, LOB Systems (FAST Search)
Social Relevance & Phonetic Search 4
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5. Common SharePoint Platform Benefits
Rich and integrated platform to replace
heterogeneous environments and niche
systems.
Build applications in a timely and cost
Web Client effective manner.
Apps Extranets
Single platform for developers and
Single platform for developers and
administrators.
Single platform for content managers
Public
Intranets and end users.
Websites
One‐time training and cost‐effective
SharePoint
maintenance.
Leverages your existing investment in
Microsoft technology.
Microsoft technology.
Leverages existing knowledge of
Microsoft infrastructure required to
support, maintain, monitor, and deliver
high availability.
high availability
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6. SharePoint for External Websites & Applications
Websites & Portals
Intranet, Extranet, & Internet Sites
Collaboration & Productivity Solutions
On‐premise, Cloud‐based, & Hybrid Models
Cross Browser, Offline, Mobile, MS Office Integration
Business Applications
Sites Social Networking
Program & Project Management
Custom Business Application Communities, My Sites, Blogs & Wikis
Development Tagging, Tag Clouds, Ratings, Activity
Tagging Tag Clouds Ratings Activity
Read / Write Integration w/ Line Feeds, Social Bookmarking
of Business (LOB) data Composites Communities
Profiles & Expertise
Visual Studio Support Organizational Browsers
Data Exposed Through Web
Services & APIs
Services & APIs
Web & Enterprise Content
W b&E i C
Web Content Management
Insights Content Enterprise Document, Records,
Audio/Video Management
Business Insight & Analysis
g y Workflows & Routing, Metadata
Workflows & Routing Metadata
Dashboards & Scorecards Taxonomies and Folksonomies
Search
BI Reports Document Imaging & Capture
Incorporation of LOB Data from
Data Warehouse Enterprise Search
Web Analytics
Web Analytics Search Structured & Unstructured Content
S h St t d & U t t d C t t
PowerPivot, Excel Services, Visio
Search Content w/in SharePoint, File Shares, Websites,
Services
Email Folders, Databases, LOB Systems (FAST Search)
Social Relevance & Phonetic Search 6
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7. Poll
How are you currently leveraging your SharePoint Platform?
H tl l i Sh P i t Pl tf ?
Intranet 35.4%
Extranet 1%
Public Website 4%
Web Applications 2%
Combination of Above 44.4%
Not Currently Leveraging 13.1%
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8. User Experience: Overview
SharePoint 2010: User Experience
Sh P i t 2010 U E i
User Experience Defined
Elements of Design
Elements of Design
SharePoint Design Hierarchy
SharePoint Doesn’t Need to be Plain Vanilla
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10. User Experience: Elements of Design
Three Core Attributes of Interface Design (all possible with SharePoint)
Visual Design
• Overall look and feel; what emotions you want to evoke
• Branding and tone through use of fonts colors and imagery
Branding and tone through use of fonts, colors, and imagery
Information Design
• Prioritization of information and functionality at screen level
Prioritization of information and functionality at screen level
• Aligned with both user and organizational goals
Interaction Design
• How users control their flow through key functionality and processes
• Interface Controls, Navigation, Commerce, Search, Forms, Document
Downloads, Email sign‐up processes
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12. User Experience: Creative Options
Master Page
Header and Navigation support allows for
the creation of
h f
Header Graphic custom HTML and
CSS.
Breadcrumb Master Pages help
g p
enforce structure
throughout the site.
Left Web Part Each Page has a
Navigation
N i i Publishing HTML Field Zone Content Type which
defines the
Metadata and a
Page Layout which
defines the
structure.
Content Types are
Site Footer
associated with one
or more Page
Layouts.
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13. User Experience: Creative Options
Design and Branding, What Limits?
The creative designer is not limited by the
The creative designer is not limited by the
SharePoint Platform.
SharePoint does not have to be Vanilla.
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14. Web Content Management: Overview
SharePoint 2010: Web Content Management
Sh P i t 2010 W b C t t M t
Master Pages & Page Layouts
Publishing Roles & Workflow
Publishing Roles & Workflow
Publishing UI Improvements
Shared Service Applications
Managed Metadata Service
Content Organizer
Search Engine Optimization & Site Analytics
h l
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19. Web Content Management: Publishing Roles & Workflow
SharePoint Security – Group based security integrated with Active Directory
Flexible model allows Administrators to define security at the Site, List, or even Item
Level.
L l
Each sub‐site can have a different group of Content Authors and Approvers.
Security model should be implemented according to organizational structure and/or
q
business requirements.
• Add/Update Content
• Approve Content
Administrator • Manage Structure and
Hierarchy
h
• Add/Update Content
Approvers • Approve Content
Author • Add/Update Content
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22. Web Content Management: Shared Service Applications
Provides effective targeting of services to the Web Applications you have created
Web Apps consume services on an individual basis
Each Web App can use any combination of the available Service Apps
Each Web App can use any combination of the available Service Apps
You can deploy multiple instances of the same Service App
This model also allows Cross‐Farm Service Apps
You can also write your own services that take advantage of the SharePoint
infrastructure
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23. Web Content Management: Shared Service Applications
Access Services ‐ Allows viewing, editing, and interacting with Access databases in a
browser.
Managed Metadata Service ‐ Provides access to managed taxonomy hierarchies,
keywords, social tags, and Content Type publishing across site collections.
Secure Store Service ‐ Provides capability to store data (e.g. credential set) securely
and associate it to a specific identity or group of identities.
State Service ‐ Provides temporary storage of user session data for Office SharePoint
Server components.
Usage and Health Data Collection ‐ This service collects farm wide usage and
U dH l h C ll i
health data and provides the ability to view various usage and health reports.
Visio Graphics Service ‐ Enables viewing and refreshing of published Visio diagrams
in a web browser.
in a web browser
Web Analytics Service Application ‐ Enable rich insights into web usage patterns
by processing and analyzing web analytics data.
Word Conversion Service Application Provides a framework for performing
Word Conversion Service Application ‐ Provides a framework for performing
automated document conversions.
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25. Web Content Management: Content Organizer
Content Organizer – Provides a mechanism for organizing content based on
metadata and user defined rules.
metadata and user defined rules
Redirect Users to Drop Off Library – All uploads are automatically placed in
the drop off library.
Sending to Another Site – Create rules to send uploads to another site.
Folder Partitioning – Automatically create folders to avoid folders with too
many items.
Duplicate Submissions – Control what happens when duplicate documents are
submitted (new version new copy)
submitted (new version, new copy).
Preserve Context – Keep audit log and properties intact after item is routed.
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26. Web Content Management: Search Engine Optimization
Site Map
Relevant content and
judicious linking of site
content.
content
SEO Specific Fields:
Meta Description, Meta
Keywords, Title Cross Linking of
Relevant Content
Human and robot
Control fields that
Control fields that
readable Site Map.
facilitate organic search
optimization, i.e. Page
Title, Natural Language
URL.
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27. Web Content Management: Site Analytics & Reporting
Traffic reports: provide metrics such as:
How much traffic your site gets (Number of Page Views);
Who visits your sites (Top Visitors);
How visitors arrive at your site (Top Referrers);
How visitors arrive at your site (Top Referrers);
Daily Unique Visitors, Top Destinations, Top Browsers, etc;
Search reports: insight into what users are searching for:
How many times users searched (Number of Queries);
What were the most used search terms (Top Queries);
What queries have high failure rates (Failed Queries);
What queries have high failure rates (Failed Queries);
Best Bet Usage, Search keywords, etc;
Inventory reports: key metrics regarding the inventory of your sites:
What is the total disk drive space user (Storage Usage);
How many sites exist (Number of Sites);
Top Site Product Versions, Top Site Languages, etc;
p , p g g , ;
Reports aggregated at the following levels:
Per web application in the farm
Per site collection
Per site
Per search service application
NEW FEATURES
Web Analytics Workflows – send reports either on a schedule or
when specific conditions are met. Example: page views drop by 50% week
over week.
Best Bets Suggestions – automated suggestions for new Best Bets
based on search metrics.
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28. SharePoint 2010 and Search: Value Proposition
Opportunity Cost Value Opportunity
When you have gone to such Use features like Best Bets and
trouble to get a prospective Promote / Demote to push
customer to your site, beware of results based on query keywords
driving them away with inferior and site scope
site search. Dynamically drive marketing
Inferior site search: campaigns and inventory
drives users back to the
drives users back to the clearance through search
clearance through search
external search engine, and
possibly to your competitors
Annotate web content with tags
leaves product sitting on the and metadata to target as many
shelf search scenarios as possible
misses up‐sell and cross‐sell
i ll d ll
Use search analytics to
opportunities
undermines an otherwise continually improve search
good site experience
harms your brand
y
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31. Custom Development: Development Tool Support
A major complaint with SharePoint 2007 was the lack of development tools.
Open Source projects such WSPBuilder, STSDEV, and others helped to fill the gap.
Open Source projects such WSPBuilder STSDEV and others helped to fill the gap
Microsoft has heard the development community load and clear!
Visual Studio 2010 includes BUILT‐IN SharePoint Development Tools.
Visual Studio 2010 provides a plug in architecture for community tools.
Visual Studio 2010 provides a plug‐in architecture for community tools.
Some of the New Features
New Templates
SharePoint Server Explorer
Feature Designer
Package Explorer
F5 – compile, build, debug and deploy
Integration with Team System
Visual Web Part
LINQ support
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33. Custom Development: BCS External Content Types
SharePoint Workspace with Outlook Forms
SharePoint External Lists
InfoPath Forms and Task Panes
External Content Type
Customer
CustomerID
FirstName
LastName
PhoneNumber
EmailAddress
External data
Search Results Office Applications
33
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34. Custom Development: Business Connectivity Services (BCS)
Solution Types
Out‐of‐box
Surface data in External
Lists
Connect those lists to Create reusable
Outlook, SPW (UI ECT
components (UI parts, ECTs,
actions)
External Data Columns
Simple Intermediate Advanced
NO CODE* CODE
Power User Developer Advanced Developer
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35. Custom Development: Key Workflow Enhancements
Design Tool Improvements
Design Tool Improvements
Visio 2010
SharePoint Designer
Visual Studio 2010
Site Workflow – releases developers from
requiring a list item or document item to run
g
workflow against.
Reusable Declarative Workflows – does not
rely on a specific list but can be associated with
any list.
High Privilege Workflow – specify an account
rather than run as logged on user.
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36. Custom Development: Workflow Development Cycle
Define Process Flow
Visio 2010 – SharePoint Workflow Designer
f g
Add Business Logic
SharePoint Designer – Workflow Designer
Define Customizations & Integrations
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Visual Studio 2010 – Workflow Designer
36
38. Custom Development: RIA Enabling Technologies
Microsoft Silverlight ‐ is a web application framework that provides functionalities
similar to those in Adobe Flash, integrating multimedia, graphics, animations and
interactivity into a single runtime environment.
i t ti it i t i l ti i t
Adobe Flash ‐ is a multimedia platform that is popular for adding animation and
interactivity to web pages.
HTML5 ‐ is currently under development as the next major revision of
is currently under development as the next major revision of
the HTML standard. Like its immediate predecessors, HTML 4.01 and XHTML 1.1,
HTML5 is a standard for structuring and presenting content on the World Wide Web.
The new standard incorporates features like video playback and drag‐and‐drop that
have been previously dependent on third‐party browser plug‐ins such as Adobe
have been previously dependent on third party browser plug ins such as Adobe
Flash, Microsoft Silverlight, and Google Gears.
Ajax ‐ (shorthand for asynchronous JavaScript and XML) is a group of interrelated web
development techniques used on the client‐side to create interactive web applications.
jQuery ‐ is a fast and concise JavaScript library which simplifies the creation of
animations, communications to server requests, document traversing and event
handling.
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41. Next Steps
Next Steps
Next Steps Request Slides & Recording
Request Slides & Recording
• To request access to today’s webinar recording, or a copy of
today’s slide presentation, please email:
marketing@northridge.com
How SharePoint Can Support Your Business Goals
How SharePoint Can Support Your Business Goals
• Be one of the first 20 to engage with Northridge in a
meaningful conversation about how the SharePoint platform
can support your business goals and receive a SharePoint 2010
t b i l d i Sh P i t 2010
T‐Shirt, Pen, and Notebook courtesy of Northridge & Microsoft.
To set up a conversation, please email: sales@northridge.com
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