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SharePoint 2010 for Public Websites & Applications:
Sh P i t 2010 f P bli W b it & A li ti
Core Aspects of the Platform that Support Enterprise Business & 
        g q
Marketing Requirements for External Web Solutions 
Wednesday, June 30, 2010
info@northridge.com
877.693.5167
www.northridge.com
                      www.northridge.com | Proprietary & Confidential   1
Today’s Webinar: What Will We Cover?



Introductions, About Today’s Presenters
What is SharePoint 2010
What is SharePoint 2010
Common SharePoint Platform Benefits for Intranet, Extranet, Internet
What Specific Aspects of SharePoint 2010 Support External Websites and Applications
User Experience Overview 
Web Content Management Overview
Search Overview
S    hO     i
Custom Development Overview
How does Licensing for External Websites Work
                 g
Northridge SharePoint Portfolio Examples
Q&A, Next Steps


                             www.northridge.com | Proprietary & Confidential         2
Who is Northridge




We combine business consulting, online marketing, creative services, and deep 
technical expertise to help our clients drive business value from Microsoft technology 
technical expertise to help our clients drive business value from Microsoft technology
in the following three core areas:

     Acquisition & 
       q                       Collaboration &                                   Insight &       
                                                                                     g
     Retention                 Productivity                                      Analysis


We have a Strong Foundation. 
We have a Strong Foundation
 10 years in business, 80+ full‐time consultants serving clients across North America
We experience Continued Growth.
 Top 50 Fastest Growing Companies (Atlanta Business Chronicle)
 Top 50 Fastest Growing Companies (Atlanta Business Chronicle)
We are a Microsoft Gold Certified & Managed Partner.
 7 Certified Competencies, 75+ Customer References
 Less than 1% of all Microsoft Gold Certified Partners are Managed Partners
 Less than 1% of all Microsoft Gold Certified Partners are Managed Partners


                               www.northridge.com | Proprietary & Confidential                               3
What is SharePoint & How Can It Be Used


                                                                                     Websites & Portals
                                                                                        Intranet, Extranet, & Internet Sites
                                                                                        Collaboration & Productivity Solutions
                                                                                        On‐premise, Cloud‐based, & Hybrid Models
                                                                                        Cross Browser, Offline, Mobile, MS Office Integration
             Business Applications
                                                              Sites                                 Social Networking
Program & Project Management
Custom Business Application                                                                             Communities, My Sites, Blogs & Wikis
Development                                                                                             Tagging, Tag Clouds, Ratings, Activity 
                                                                                                        Tagging Tag Clouds Ratings Activity
Read / Write Integration w/ Line                                                                        Feeds, Social Bookmarking
of Business (LOB) data               Composites                                  Communities
                                                                                                        Profiles & Expertise
Visual Studio Support                                                                                   Organizational Browsers
Data Exposed Through Web 
Services & APIs 
Services & APIs
                                                                                                       Web & Enterprise Content
                                                                                                       W b&E        i C
                                                                                                        Web Content Management
                                       Insights                                    Content              Enterprise Document, Records, 
                                                                                                        Audio/Video Management
Business Insight & Analysis
             g         y                                                                                Workflows & Routing, Metadata 
                                                                                                        Workflows & Routing Metadata
Dashboards & Scorecards                                                                                 Taxonomies and Folksonomies 
                                                             Search
BI Reports                                                                                              Document Imaging & Capture
Incorporation of LOB Data from 
Data Warehouse                                                                               Enterprise Search
Web Analytics
Web Analytics                                                              Search Structured & Unstructured Content
                                                                           S    h St t d & U t t d C t t
PowerPivot, Excel Services, Visio 
                                                                           Search Content w/in SharePoint, File Shares, Websites, 
Services
                                                                           Email Folders, Databases, LOB Systems (FAST Search)
                                                                           Social Relevance & Phonetic Search                          4
                                           www.northridge.com | Proprietary & Confidential
Common SharePoint Platform Benefits



                                                                     Rich and integrated platform to replace 
                                                                     heterogeneous environments and niche 
                                                                     systems.
                                                                     Build applications in a timely and cost 
           Web          Client                                       effective manner.
           Apps       Extranets
                                                                     Single platform for developers and 
                                                                     Single platform for developers and
                                                                     administrators.
                                                                     Single platform for content managers 
 Public 
                                  Intranets                          and end users.
Websites
                                                                     One‐time training and cost‐effective 
               SharePoint
                                                                     maintenance.
                                                                     Leverages your existing investment in 
                                                                     Microsoft technology.
                                                                     Microsoft technology.
                                                                      Leverages existing knowledge of 
                                                                     Microsoft infrastructure required to 
                                                                     support, maintain, monitor, and deliver 
                                                                     high availability.
                                                                     high availability


                            www.northridge.com | Proprietary & Confidential                                  5
SharePoint for External Websites & Applications


                                                                                     Websites & Portals
                                                                                        Intranet, Extranet, & Internet Sites
                                                                                        Collaboration & Productivity Solutions
                                                                                        On‐premise, Cloud‐based, & Hybrid Models
                                                                                        Cross Browser, Offline, Mobile, MS Office Integration
             Business Applications
                                                              Sites                                 Social Networking
Program & Project Management
Custom Business Application                                                                             Communities, My Sites, Blogs & Wikis
Development                                                                                             Tagging, Tag Clouds, Ratings, Activity 
                                                                                                        Tagging Tag Clouds Ratings Activity
Read / Write Integration w/ Line                                                                        Feeds, Social Bookmarking
of Business (LOB) data               Composites                                  Communities
                                                                                                        Profiles & Expertise
Visual Studio Support                                                                                   Organizational Browsers
Data Exposed Through Web 
Services & APIs 
Services & APIs
                                                                                                       Web & Enterprise Content
                                                                                                       W b&E        i C
                                                                                                        Web Content Management
                                       Insights                                    Content              Enterprise Document, Records, 
                                                                                                        Audio/Video Management
Business Insight & Analysis
             g         y                                                                                Workflows & Routing, Metadata 
                                                                                                        Workflows & Routing Metadata
Dashboards & Scorecards                                                                                 Taxonomies and Folksonomies 
                                                             Search
BI Reports                                                                                              Document Imaging & Capture
Incorporation of LOB Data from 
Data Warehouse                                                                               Enterprise Search
Web Analytics
Web Analytics                                                              Search Structured & Unstructured Content
                                                                           S    h St t d & U t t d C t t
PowerPivot, Excel Services, Visio 
                                                                           Search Content w/in SharePoint, File Shares, Websites, 
Services
                                                                           Email Folders, Databases, LOB Systems (FAST Search)
                                                                           Social Relevance & Phonetic Search                          6
                                           www.northridge.com | Proprietary & Confidential
Poll




How are you currently leveraging your SharePoint Platform?
H                 tl l       i        Sh P i t Pl tf     ?
 Intranet                                  35.4%
 Extranet                                        1%
 Public Website                                  4%
 Web Applications                                2%
 Combination of Above                      44.4%
 Not Currently Leveraging                  13.1%




                            www.northridge.com | Proprietary & Confidential   7
User Experience: Overview




SharePoint 2010: User Experience
Sh P i t 2010 U E          i
 User Experience Defined
 Elements of Design
 Elements of Design
 SharePoint Design Hierarchy
 SharePoint Doesn’t Need to be Plain Vanilla




                               www.northridge.com | Proprietary & Confidential                        8
User Experience: Defined



Optimal User Experience creates a marriage of Business Drivers and User Goals




    Organization                     Website                                       Audience


      Business Drivers               Positive User                                  User Goals
                                      Experience




                             www.northridge.com | Proprietary & Confidential                       9
User Experience: Elements of Design



Three Core Attributes of Interface Design (all possible with SharePoint)

       Visual Design
       • Overall look and feel; what emotions you want to evoke
       • Branding and tone through use of fonts colors and imagery
         Branding and tone through use of fonts, colors, and imagery

       Information Design
       • Prioritization of information and functionality at screen level
         Prioritization of information and functionality at screen level
       • Aligned with both user and organizational goals

       Interaction Design
       • How users control their flow through key functionality and processes
       • Interface Controls, Navigation, Commerce, Search, Forms, Document 
         Downloads, Email sign‐up processes


                                  www.northridge.com | Proprietary & Confidential            10
User Experience: Design Hierarchy




Elements of SharePoint Visual Design
                                                                                Master Page


                                                                                Page Layout
                                                                                Page Layout


                                                                                Web parts



                                                                                Web parts




                              www.northridge.com | Proprietary & Confidential                 11
User Experience: Creative Options



                                                                             Master Page 
             Header and Navigation                                           support allows for 
                                                                             the creation of 
                                                                              h            f
               Header Graphic                                                custom HTML and 
                                                                             CSS.
                 Breadcrumb                                                  Master Pages help 
                                                                                       g      p
                                                                             enforce structure 
                                                                             throughout the site.
   Left                                               Web Part               Each Page has a 
Navigation
N i i        Publishing HTML Field                     Zone                  Content Type which 
                                                                             defines the 
                                                                             Metadata and a 
                                                                             Page Layout which 
                                                                             defines the 
                                                                             structure.
                                                                             Content Types are 
                   Site Footer
                                                                             associated with one 
                                                                             or more Page 
                                                                             Layouts.
                        www.northridge.com | Proprietary & Confidential                    12
User Experience: Creative Options



       Design and Branding, What Limits?
                The creative designer is not limited by the 
                The creative designer is not limited by the
                SharePoint Platform.

                SharePoint does not have to be Vanilla.




www.northridge.com | Proprietary & Confidential                13
Web Content Management: Overview




SharePoint 2010: Web Content Management
Sh P i t 2010 W b C t t M             t
 Master Pages & Page Layouts
 Publishing Roles & Workflow
 Publishing Roles & Workflow
 Publishing UI Improvements
 Shared Service Applications
 Managed Metadata Service
 Content Organizer
 Search Engine Optimization & Site Analytics
      h                               l




                               www.northridge.com | Proprietary & Confidential       14
Web Content Management: Master Page & Page Layouts



Master Pages – Define the overall page structure for common elements such as Header, 
Footer, and Navigation. 

                                           Header
                                   Top Navigation




                                      Page Layout




                                           Footer

                                www.northridge.com | Proprietary & Confidential   15
Web Content Management: Master Page & Page Layouts



Content Type – A reusable collection of settings you want to apply to a certain category 
of content. Content Types enable you to manage the metadata and behaviors of a 
document or item type in a centralized, reusable way.
d             i        i         li d        bl




                                 www.northridge.com | Proprietary & Confidential     16
Web Content Management: Master Page & Page Layouts



Content Query Web Part – A built‐in web part that allows the content to be aggregated 
based on specific queries. The display is controlled by an XSL template.




Press Releases
Content Type
          yp


                                                                                       Events
                                                                                    Content Type

 Capabilities
Content Type




                                  www.northridge.com | Proprietary & Confidential            17
Web Content Management: Master Page & Page Layouts




Page Layout – A template that is used in conjunction with a Master Page to control the 
look, feel, and content of a page. The Page Layout provides controls based on the Content 
look, feel, and content of a page. The Page Layout provides controls based on the Content
Type columns which allow the user to edit the page content.




                                 www.northridge.com | Proprietary & Confidential     18
Web Content Management: Publishing Roles & Workflow



SharePoint Security – Group based security integrated with Active Directory
      Flexible model allows Administrators to define security at the Site, List, or even Item 
      Level.
      L l
      Each sub‐site can have a different group of Content Authors and Approvers.
      Security model should be implemented according to organizational structure and/or 
                 q
      business requirements.

                                                                      • Add/Update Content
                                                                      • Approve Content
                                    Administrator                     • Manage Structure and 
                                                                        Hierarchy
                                                                               h

                                                                      • Add/Update Content
                                       Approvers                      • Approve Content



                                           Author                     • Add/Update Content




                                   www.northridge.com | Proprietary & Confidential              19
Web Content Management: Publishing Roles & Workflow




Approval Workflow – SharePoint includes a powerful and flexible approval workflow 
out of the box.
out of the box
  Assign to SharePoint Group, AD Group, or Individual
  Workflow Task Management
            Parallel (All participants simultaneously)
                     ( p         p                  y)
            Series (One participant at a time)
            Email notification of pending tasks and status updates




                                     www.northridge.com | Proprietary & Confidential   20
Web Content Management: Publishing UI Improvements



Contextual Ribbon UI provides 
consistent experience across 
Office applications
Consistent Rich Text Editor 
Controls
Multi Browser Support
Multi‐Browser Support
Modal Dialog Box Interface for 
List Forms
File Drag and Drop




                                  www.northridge.com | Proprietary & Confidential   21
Web Content Management: Shared Service Applications



Provides effective targeting of services to the Web Applications you have created 
     Web Apps consume services on an individual basis
     Each Web App can use any combination of the available Service Apps
     Each Web App can use any combination of the available Service Apps
     You can deploy multiple instances of the same Service App
     This model also allows Cross‐Farm Service Apps
You can also write your own services that take advantage of the SharePoint 
infrastructure




                                 www.northridge.com | Proprietary & Confidential     22
Web Content Management: Shared Service Applications



Access Services ‐ Allows viewing, editing, and interacting with Access databases in a 
browser.
Managed Metadata Service ‐ Provides access to managed taxonomy hierarchies, 
keywords, social tags, and Content Type publishing across site collections.
Secure Store Service ‐ Provides capability to store data (e.g. credential set) securely 
and associate it to a specific identity or group of identities.
State Service ‐ Provides temporary storage of user session data for Office SharePoint 
Server components.
Usage and Health Data Collection ‐ This service collects farm wide usage and 
U         dH l h            C ll i
health data and provides the ability to view various usage and health reports.
Visio Graphics Service ‐ Enables viewing and refreshing of published Visio diagrams 
in a web browser.
in a web browser
Web Analytics Service Application ‐ Enable rich insights into web usage patterns 
by processing and analyzing web analytics data.
Word Conversion Service Application Provides a framework for performing 
Word Conversion Service Application ‐ Provides a framework for performing
automated document conversions.
                             www.northridge.com | Proprietary & Confidential         23
Web Content Management: Managed Metadata Service



Managed Metadata Service ‐ Provides access to managed taxonomy hierarchies, 
keywords, social tags, and Content Type publishing across site collections.




                                www.northridge.com | Proprietary & Confidential   24
Web Content Management: Content Organizer




Content Organizer – Provides a mechanism for organizing content based on 
metadata and user defined rules.
metadata and user defined rules
  Redirect Users to Drop Off Library – All uploads are automatically placed in 
  the drop off library.
  Sending to Another Site – Create rules to send uploads to another site.
  Folder Partitioning – Automatically create folders to avoid folders with too 
  many items.
  Duplicate Submissions – Control what happens when duplicate documents are 
  submitted (new version new copy)
  submitted (new version, new copy).
  Preserve Context – Keep audit log and properties intact after item is routed.




                           www.northridge.com | Proprietary & Confidential        25
Web Content Management: Search Engine Optimization




                                                                                           Site Map

                                   Relevant content and 
                                   judicious linking of site 
                                   content.
                                   content
     SEO Specific Fields: 
     Meta Description, Meta 
     Keywords, Title              Cross Linking of 
                                  Relevant Content




                                                                                      Human and robot 
Control fields that 
Control fields that
                                                                                      readable Site Map.
facilitate organic search 
optimization, i.e. Page 
Title, Natural Language 
URL.

                                    www.northridge.com | Proprietary & Confidential                        26
Web Content Management: Site Analytics & Reporting



Traffic reports: provide metrics such as:
   How much traffic your site gets (Number of Page Views);
   Who visits your sites (Top Visitors);
   How visitors arrive at your site (Top Referrers);
   How visitors arrive at your site (Top Referrers);
   Daily Unique Visitors, Top Destinations, Top Browsers, etc;
Search reports: insight into what users are searching for:
   How many times users searched (Number of Queries);
   What were the most used search terms (Top Queries);
   What queries have high failure rates (Failed Queries);
   What queries have high failure rates (Failed Queries);
   Best Bet Usage, Search keywords, etc;
Inventory reports: key metrics regarding the inventory of your sites:
   What is the total disk drive space user (Storage Usage);
   How many sites exist (Number of Sites);
   Top Site Product Versions, Top Site Languages, etc;
     p                        , p          g g , ;
Reports aggregated at the following levels:
   Per web application in the farm
   Per site collection
   Per site
   Per search service application

NEW FEATURES
Web Analytics Workflows – send reports either on a schedule or 
when specific conditions are met.  Example: page views drop by 50% week 
over week.
Best Bets Suggestions – automated suggestions for new Best Bets 
based on search metrics.

                                                     www.northridge.com | Proprietary & Confidential   27
SharePoint 2010 and Search: Value Proposition




Opportunity Cost                                               Value Opportunity
  When you have gone to such                                       Use features like Best Bets and 
  trouble to get a prospective                                     Promote / Demote to push
  customer to your site, beware of                                 results based on query keywords 
  driving them away with inferior                                  and site scope
  site search.                                                     Dynamically drive marketing 
  Inferior site search:                                            campaigns and inventory 
      drives users back to the 
      drives users back to the                                     clearance through search
                                                                   clearance through search
      external search engine, and 
      possibly to your competitors
                                                                   Annotate web content with tags 
      leaves product sitting on the                                and metadata to target as many 
      shelf                                                        search scenarios as possible
      misses up‐sell and cross‐sell 
        i          ll d           ll
                                                                   Use search analytics to 
      opportunities
      undermines an otherwise                                      continually improve search 
      good site                                                    experience
      harms your brand
             y



                              www.northridge.com | Proprietary & Confidential                         28
SharePoint 2010 and Search: Core Value Areas




SharePoint 2010 Raises the Bar for Public Internet Site Search 
 Faceted search presents metadata‐based Refinement Panel adjacent to results.
 Results ranking improves automatically over time based on click tracking.
 Increased performance and scaling options allow efficient crawling and
                       and         options allow efficient crawling and 
 indexing, faster query performance, and fresher search results.
 Health and performance monitoring allows passive monitoring of site search.
 Web search analytics drives reports and dashboards for administrators, 
 Web search analytics d i         t    d d hb d f        d i it t
 managers, and marketing specialists.
 Microsoft® FAST™ Search Server 2010 for Internet Sites increases search 
 capabilites even more, particularly in areas of faceted search and  pushing of
 capabilites even more particularly in areas of faceted search and ”pushing” of 
 search results.




                                www.northridge.com | Proprietary & Confidential    29
Custom Development: Overview




SharePoint 2010: Custom Development
Sh P i t 2010 C t       D l       t
 Development Tool Support
 Business Connectivity Services (BCS)
 Business Connectivity Services (BCS)
 Workflow
 Rich Internet Applications (RIAs)




                               www.northridge.com | Proprietary & Confidential               30
Custom Development: Development Tool Support




A major complaint with SharePoint 2007 was the lack of development tools.
    Open Source projects such WSPBuilder, STSDEV, and others helped to fill the gap.
    Open Source projects such WSPBuilder STSDEV and others helped to fill the gap
Microsoft has heard the development community load and clear!
    Visual Studio 2010 includes BUILT‐IN SharePoint Development Tools.
    Visual Studio 2010 provides a plug in architecture for community tools.
    Visual Studio 2010 provides a plug‐in architecture for community tools.
Some of the New Features
    New Templates
    SharePoint Server Explorer
    Feature Designer
    Package Explorer
    F5 – compile, build, debug and deploy
    Integration with Team System
    Visual Web Part
    LINQ support



                              www.northridge.com | Proprietary & Confidential          31
Custom Development: Business Connectivity Services (BCS)



Comes with WSS4.0 & SP2010 
(
(wasn't available in WSS3.0)
                           )                                     Office Applications
                                                                 Office Applications
Read & Write capabilities
Integrated Editor Environment 
in SharePoint Designer 2010 & 
Visual Studio 2010
Vi l St di 2010
Integrated into Office 2010 
Suite

            Design Tools
            Design Tools                                                    SharePoint
                                                                            Sh P i t




                                     www.northridge.com | Proprietary & Confidential
                                                                                         32
Custom Development: BCS External Content Types



                                        SharePoint Workspace with                                 Outlook Forms 
SharePoint External Lists
                                             InfoPath Forms                                       and Task Panes




                                             External Content Type

                                                  Customer
                                                   CustomerID
                                                   FirstName
                                                   LastName
                                                   PhoneNumber
                                                   EmailAddress  




                                                      External data




                  Search Results                                                     Office Applications
                                                                                                                   33
                                   www.northridge.com | Proprietary & Confidential
Custom Development: Business Connectivity Services (BCS)



Solution Types




    Out‐of‐box
      Surface data in External 
      Lists
      Connect those lists to                                                        Create reusable 
      Outlook, SPW                                                                              (UI       ECT
                                                                                    components (UI parts, ECTs, 
                                                                                    actions)
      External Data Columns

              Simple                            Intermediate                             Advanced

                            NO CODE*                                                       CODE



 Power User                                                            Developer             Advanced Developer
                                  www.northridge.com | Proprietary & Confidential                           34
Custom Development: Key Workflow Enhancements




Design Tool Improvements
Design Tool Improvements
    Visio 2010
    SharePoint Designer
    Visual Studio 2010
Site Workflow – releases developers from 
requiring a list item or document item to run 
           g
workflow against.
Reusable Declarative Workflows – does not 
rely on a specific list but can be associated with 
any list.
High Privilege Workflow – specify an account 
rather than run as logged on user.



                                www.northridge.com | Proprietary & Confidential   35
Custom Development: Workflow Development Cycle




           Define Process Flow
Visio 2010 – SharePoint Workflow Designer
                             f       g




                                                  Add Business Logic
                                       SharePoint Designer – Workflow Designer




                                                                                               Define Customizations & Integrations
                                            www.northridge.com | Proprietary & Confidential
                                                                                              Visual Studio 2010 – Workflow Designer
                                                                                                                             36
Custom Development: Rich Internet Applications (RIA)



SharePoint 2010 provides enhanced capabilities for building rich internet applications. 




                                   www.northridge.com | Proprietary & Confidential         37
Custom Development:  RIA Enabling Technologies



Microsoft Silverlight ‐ is a web application framework that provides functionalities 
similar to those in Adobe Flash, integrating multimedia, graphics, animations and 
interactivity into a single runtime environment.
i t    ti it i t      i l      ti      i        t
Adobe Flash ‐ is a multimedia platform that is popular for adding animation and 
interactivity to web pages.
HTML5 ‐ is currently under development as the next major revision of
           is currently under development as the next major revision of 
the HTML standard. Like its immediate predecessors, HTML 4.01 and XHTML 1.1, 
HTML5 is a standard for structuring and presenting content on the World Wide Web. 
The new standard incorporates features like video playback and drag‐and‐drop that 
have been previously dependent on third‐party browser plug‐ins such as Adobe 
have been previously dependent on third party browser plug ins such as Adobe
Flash, Microsoft Silverlight, and Google Gears.
Ajax ‐ (shorthand for asynchronous JavaScript and XML) is a group of interrelated web 
development techniques used on the client‐side to create interactive web applications.
jQuery ‐ is a fast and concise JavaScript library which simplifies the creation of 
animations, communications to server requests, document traversing and event 
handling.



                             www.northridge.com | Proprietary & Confidential        38
Licensing for Internet Sites, Internet Apps and Extranets 




       Optional Components
          i   l




   www.northridge.com | Proprietary & Confidential     39
Northridge Portfolio Examples




www.northridge.com | Proprietary & Confidential                    40
Next Steps




Next Steps 
Next Steps       Request Slides & Recording 
                 Request Slides & Recording
• To request access to today’s webinar recording, or a copy of 
  today’s slide presentation, please email: 
  marketing@northridge.com


How SharePoint Can Support Your Business Goals
How SharePoint Can Support Your Business Goals
• Be one of the first 20 to engage with Northridge in a 
  meaningful conversation about how the SharePoint platform 
  can support your business goals and receive a SharePoint 2010 
              t     b i          l    d     i    Sh P i t 2010
  T‐Shirt, Pen, and Notebook courtesy of Northridge & Microsoft. 
  To set up a conversation, please email: sales@northridge.com


                   www.northridge.com | Proprietary & Confidential        41

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