The document discusses the evolution of social media and how it has changed communication. It defines social media as consisting of content, communities, communication and connections. It then gives examples of popular social media sites and tools for sharing different types of content like photos, videos, locations. The document concludes by describing how the author, Jez, uses various social media platforms in a typical day to engage with friends, follow interests, and generate publicity for his work.
10. All these factors, gave ‘ birth ’ to social media (though people had been social online since 1972) + Price, broadband penetration, WIFI. + Education, experience, confidence. + Online friends. Virtual. Chat. Skype. + FUN! I ’ ll Facebook You! ;-)
11. All these factors, gave ‘ birth ’ to social media (though people had been social online since 1972) + Price, broadband penetration, WIFI. + Education, experience, confidence. + Online friends. Virtual. Chat. Skype. + FUN! I ’ ll Facebook You! ;-)
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13. Social Media Sites (& tools) FILM Share your own video or watch and comment on others PHOTO Upload your images for others to see, discuss and download FRIENDS Connect with your friends (find, share, comment, upload, discuss) A THOUGHT Express yourself in 140 characters THOUGHTS Commit to digital paper what you find interesting and want others to SOUNDS Share what you are listening to with others, and vice versa LOCATION Share where you are and what you are doing, and find friends PROFESSION Connect with colleagues, interests and qualifications
14. Social Media in practise A DAY IN THE LIFE OF......... JEZMONDO HOW I USE SOCIAL ME DIA
18. Twitter Sky News Custom mac macbook macbook macbook Mac bag Mac mini Wii Board Wii Mac keyboard x 3 Remote mouse HD RFID FLIP iPod phone iPhone Cables+ 7.57am Packed our bags & pockets
38. BY THE TIME I ’ VE GOT TO TRADITIONAL MEDIA, I ’ VE GENERATED MORE CIRCULATION BY MY OWN ‘ SOCIAL ’ MEDIA 100,000 + OTS What ’ s the point?
39. Opinion Status News Location Friends and family Entertainment Useful things Tickets, event information Exclusives Social Media content fuels conversations Successful brands in social media make themselves part of the conversation with branded content, ie... What have I consumed and shared ?
40. Other : http://www.facebook.com/Dominos?sk=wall Brands create communities for fans to get closer to them
41. Other : http://www.youtube.com/user/desperados Brands create video content that people want to watch
46. “ Social media is the on-going conversation of the planet. As time goes on, it is my home on the internet. It is my home page, the place where I spend the most time. It is where I do business. It is where I hang out with my friends. It ’ s where I find out about new movies, television and products. ” Kurt Sondregger, VP Marketing, Ploom. The Future
Notas do Editor
PEOPLE ARE INCREASINGLY TURING TO THE INTENET TO FIND OPINONS ON YOU BRAND, OUR CUSTOMER SERVICE, YOUR EMPLOYEES, AND FUNDAMENTALLY YOUR PRODUCT. 78% AGREED THAT CONSUMER RECOMMENDATIONS ARE THE MOST CREDIBLY FORM OF ADVERTISING AMONY THE NIELSEN STUDY Crocs: I ’ ve recently interviewed and wrote a blog post about Crocs ’ social media specialist George G. Smith Jr. , Did I get paid to write the blog post? No. Did I receive some Crocs swag? Yes. Was I planning to write the blog post before the swag? Yes. Did I let my readers know I received some crocs swag? Yes. Kodak: I was looking for a flip mino hd, and was suggested the Kodak Zi6 on twitter. Then I purchased a Kodak Zi6 from Best Buy and was asked if I would write a blog post about using it for Kodak ’ s A Thousand Words Blog Did I get paid to write the blog po st? NoDid I receive any Kodak coupons or incentives for writing the post ? No iPhone app reviews: I ’ ve been approached by several iPhone developers or their marketing representatives asking if I would review their iPhone app on my blog and by doing so they would give me a free coupon to purchase the application. Have I posted the reviews? No Should I ? Maybe just as long as I ’ m honest, that if the apps sucks, I let my readers know and give them my truthful opinion. What is Transparency ? In plain English, transparency means I tell you who I received the information from so you know that it ’ s credible or that I was not the originator of the information. In media transparency leads to credibility, it builds the trust from someone reporting information by providing credible sources. Transparency in Social Media But what about transparency in social media? The same holds true yet it also has a double meaning. Transparency in social media especially pertaining to blogging and covering a product, brand or service means that ’ s I ’ m giving you an honest non-biased opinion or truth when I write or cover a particular topic. Online this can mean that, I am who I say I am online and that my reason for posting or having a discussion about a product, brand or service does not have any hidden agendas. Or if I ’ m posting or having a discussion about a product, brand or service and was paid or hired to do so, you ’ ll know about it up front or it will be included in the conversations. Why is transparency so important? Transparency is about trust and with everyone trying to grab your attention online whether it is through a youtube video, blog post, facebook ad or a tweet, trust relationship marketing will be one of the key ways brands will try to sell their services to customers. In other words brands will contact you saying, blog out this, or can you tweet this. I ’ m not saying there is anything wrong with that but will you let your readers or subscriber know that you were paid to post content about a particular brand upfront or at all? Will you sell? We ’ re in a time where companies will try leverage individuals who are community leaders or have a large audience for brand awareness. If you have a lot of followers on twitter, blog subscribers or subscribers in an email database you have the opportunity to leverage your community and establish a few relationships with brands who may want to reach your audience. It ’ s something I call “ selling their eyes ” , to where you ’ re willing to push paid content to your community via product placement or sponsored ads. How you choose to let your community know about you “ selling their eyes ” is up to you but if you want to keep them, being honest or “ transparent ” is the best way to do so. Do yo trust me? There ’ s a lot of good and bad examples of transparency and social media and I ’ m not going say any names or cases of others but I ’ m going go over a few cases I ’ m involved in: