Mais conteúdo relacionado Semelhante a How festivals and events have changed with social media (20) How festivals and events have changed with social media1. 1997
to
2012
Jez
Jowe5,
July
2012
The
Impact
of
Social
Media
on
Events
and
Fes<vals
(Part
3
in
a
series)
©
Havas
Sports
&
Entertainment
2. Today:
11th
July
2012
Whether
brand,
sponsor,
rights
holder,
agency,
consumer,
poli<cian,
government,
charity,
celebrity,
team,
media……
Top
3
things
you
need
to
know
about
No
1:
Social
Commerce
No
2:
Gamifica2on
No
3:
Live
Experience
©
Havas
Sports
&
Entertainment
2
3. FesBval
and
Live
Events
1.0
My
1st
Fes)val
:
consumer
1997
There
was
no
digital
or
SoMe
You
shared
stories
and
experiences
face
to
face.
Not
pre
or
post.
©
Havas
Sports
&
Entertainment
3
4. My
1st
FesBval
:
MarkeBng
Exec.
1998
We
made
a
website
for
informaBon.
Bandwidth
restricted
traffic.
But
they
did
e-‐mail
this
clip….
©
Havas
Sports
&
Entertainment
4
5. FesBval
and
Live
Events
1.0
Travis
Live
from
Boston
Hi,
Jez here. I love Travis - I hear
they are doing a live gig from
Boston tomorrow night at 2100GMT
that is going to streamed on AOL
Live and then available on DVD
Jez
©
Havas
Sports
&
Entertainment
5
6. FesBval
and
Live
Events
1.0
Earned
media
could
not
be
bought
-‐Fans
and
passions
first
FUCK OFF YOU MARKETING TWAT.
This is a forum for fans not sales!
58 other people liked this comment
©
Havas
Sports
&
Entertainment
6
7. FesBval
and
Live
Events
1.0
Earned
through
‘value
exchange’
-‐
Honesty,
personality,
content,
relevance.
Hi there, Marketing Twat here.
Thought you might like to know that
Travis are doing a gig from Boston
tmw night at 2100GMT on AOL Live
458 other people liked this comment
©
Havas
Sports
&
Entertainment
7
8. FesBval
and
Live
Events
1.0
Conversa)on
leads
to
rela)onship-‐
Influencer
+
social
currency
Thanks for the info! :-)
©
Havas
Sports
&
Entertainment
8
9. FesBval
and
Live
Events
1.0
No
mobile
coverage
Poor
bandwidth.
Too
ambiBous.
SMS
(where
r
u
?)
©
Havas
Sports
&
Entertainment
9
10. FesBval
and
Live
Events
1.0
Consumer
capturing
not
sharing
Poor
bandwidth.
Too
ambiBous.
Keep
it
simple
–SMS
(where
r
u
?)
©
Havas
Sports
&
Entertainment
10
11. FesBval
and
Live
Events
1.0
Brand
adding
a
benefit
not
a
badge
Brands
back
to
basics.
Text
the
stage.
Request
a
track.
Latest
line
up.
©
Havas
Sports
&
Entertainment
11
12. FesBval
and
Live
Events
1.0
Beer
brand
giving
us
cold
beer
This
got
views
and
menBons.
Touched
a
fesBval
nerve.
A
fragrance
toilet
and
make
up
tent
?
©
Havas
Sports
&
Entertainment
12
13. FesBval
and
Live
Events
1.0
The
start
of
brands
being
useful
Brand
+
band
=
access
Sponsor
+
owner
=
benefit
©
Havas
Sports
&
Entertainment
13
14. FesBval
and
Live
Events
1.0
Branded
u)li)es
Orange
=
Mobile
network
Insight=
Where’s
my
tent
?
SoluBon=
Text
your
tent
and
find
it
©
Havas
Sports
&
Entertainment
14
15.
FesBval
and
Live
Events
1.0
Web2.0
-‐Communi)es
and
technology
convergence
Content
communiBes
Social
Networks
Sharing
and
connecBng
plajorms
©
Havas
Sports
&
Entertainment
15
16. FesBval
and
Live
Events
2.0
Decent
network
coverage,
affordable
More
bandwidth
More
mobile
services
Less
cost
©
Havas
Sports
&
Entertainment
16
17. FesBval
and
Live
Events
2.0
Mobile
specific
sites
©
Havas
Sports
&
Entertainment
17
18. FesBval
and
Live
Events
2.0
Apps
got
clever
and
useful
©
Havas
Sports
&
Entertainment
18
19. FesBval
and
Live
Events
2.0
Live,
tagging,
Facebook
Gasto
tag
©
Havas
Sports
&
Entertainment
19
20. FesBval
and
Live
Events
2.0
very
clever
mobile
apps
Song
recogniBon
Live
Music
communiBes
Shazam,
now
SpoBfy
©
Havas
Sports
&
Entertainment
20
21. FesBval
and
Live
Events
2.0
Bluetooth
content
&
broadcas)ng
©
Havas
Sports
&
Entertainment
21
22. FesBval
and
Live
Events
2.0
cool
things
like
augmented
reality
Dominance
on
the
moible
device
For
real
Bme
experiences
InformaBon
,
offers,
backstage
©
Havas
Sports
&
Entertainment
22
23. FesBval
and
Live
Events
2.0
real
)me
news,
events
and
offers
©
Havas
Sports
&
Entertainment
Your
ba5ery
didn’t
run
out.
You
looked
at
phones
obsessively.
23
24. FesBval
and
Live
Events
2.0
YouTube
&
TwiYer
–
LIVE
Events
streamed
Live.
Events
with
hashtags.
YT
pages
with
streams.
©
Havas
Sports
&
Entertainment
24
25. FesBval
and
Live
Events
2.0
Live
events
supported
with
social
media
©
Havas
Sports
&
Entertainment
25
26. FesBval
and
Live
Events
3.0
Ushuaia
Ibiza
Beach
Hotel
Share
pics
to
Facebook.
HI-‐Tech
RFID
bracelet.
©
Havas
Sports
&
Entertainment
26
27. FesBval
and
Live
Events
2.0
RF
Scanners,
mobile,
geo
See
skiers
posiBons
See
skiers
Bmings
Connect,
share,
upload
©
Havas
Sports
&
Entertainment
27
28. FesBval
and
Live
Events
2.0
Live
events
supported
with
social
media
QR
Codes
on
flyers.
QR
Codes
on
Bckets.
QR
Codes
on
people.
©
Havas
Sports
&
Entertainment
28
29. FesBval
and
Live
Events
2.0
Geo
Loca)on
and
Checking
in
everwhere
©
Havas
Sports
&
Entertainment
Check-‐in
to
find
friend.
Check-‐in
for
offers.
Check-‐in
to
be
a
mayor.
29
30. FesBval
and
Live
Events
3.0
RFID
wristbands
No
queues
No
forged
Bckets
Long
term
branding
©
Havas
Sports
&
Entertainment
30
31. FesBval
and
Live
Events
3.0
NFC
and
walletless
solu)on
No
wallet
No
worries
No
robberies
©
Havas
Sports
&
Entertainment
31
32. FesBval
and
Live
Events
3.0
live
fan
streams
(inc
vyclone
app)
UGC
footage
Fan
cams
/
POV
Sync’d
audio
©
Havas
Sports
&
Entertainment
32
34. What
next
HSE
Proprietary
live
events
applicaBon
(with
mobext)
• Shares,
Check
ins,
likes
• Footage,
fan
cams,
facial
recogniBon
• ConversaBons
&
Community
• Social
Commerce
&
promoBons
• Next
event
alerts
and
invitaBons
• 2012
ideaBon.
2013
producBon
HSE
Proprietary
content
booth
(integrated
or
stand
alone)
• Upload
staBon
• Download
staBon
©
Havas
Sports
&
Entertainment
34
35.
WOULD
YOU
GO
TO
AN
EVENT,
FESTIVAL
OR
LAUNCH
PARTY
WITHOUT
YOUR
PHONE
TONIGHT?
©
Havas
Sports
&
Entertainment
35