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Transmedia storytelling

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Petr Pouchlý
Petr Pouchlý

Summary about transmedia storytelling for young marketers on Duhova kulicka (part of 55. Zlin International Movie Festival). Future of new ways of content marketing is now.

Marketing
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Story, living between fans
times are changing
Jezevec & Court of Moravia
transmedia storytelling
story ambitions
entertain persuade explain
story twist
storytelling ritual book movie digital game
we want to be heroes
from consumer to creator
fun understanding deeper experience desire to create desire to change
stories of our own
fan fiction fan art cosplay toys games
welcome in war of realities
experience economy
6 mil USD
Minecrafter *****
weapons of influence
VR
augmented reality
internet of things
wereables
avatars
alternative reality games
Marvel Universe
Petr Pouchlý | Court of Moravia +420 724 004 855 | petr@pouchly.cz

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Transmedia storytelling