Optimise Everything

Optimising everything means building a good website, from colours to code, and maximising every opportunity for your website and your business. Optimise Everything

Everything? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Best of Both Worlds ,[object Object],[object Object],[object Object],[object Object]

Your Website’s Code ,[object Object],[object Object]

Your Website’s Code Turn this…

Your Website’s Code Into this…

Your Website’s Code Making this… Look like this…

Your Website’s Code Or even this… Into this…

Your Website’s Code ,[object Object],[object Object],[object Object],[object Object]

Your Googlability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Your Googlability ,[object Object],Yes? Rock on. Make sure Googs has the right number of pages.

Your Googlability ,[object Object],[object Object],[object Object],[object Object],[object Object]

Your Googlability ,[object Object],No really. If you haven’t got one, go get one now, we’ll wait here…

Your Googlability ,[object Object]

Your Googlability ,[object Object],Duplicates, long, short or missing metas are all easy to fix and are all important.

Your Googlability ,[object Object],Robots.txt - Check the one you’ve got or build your own.

Your Googlability ,[object Object],Geotargetting is probably most important here. Particularly if you’ve got a .com hosted in the US.

Your Googlability ,[object Object],They tell you that you don’t need one for smaller sites, but it doesn’t hurt to have anyway. Don’t have one? Google “XML Sitemap” and you’ll get sites that’ll do it for free in seconds.

Your Googlability ,[object Object],Just like WMTs, it’s free and easy. Do it now and you’ll see why later.

Your Googlability ,[object Object],And this is too easy as well. Be ready for the phone to ring or wait months for a postcard.

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Your Googlability

Your Site’s Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Your Site’s Content ,[object Object],In Google WMTs, “Keywords” tells us much more reliable info than even “Top search queries” which can be poo in it’s reliability.

Your Site’s Content ,[object Object]

Your Site’s Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Your Site’s Content ,[object Object],[object Object],[object Object],[object Object],[object Object]

Your Site’s Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Your Site’s Content ,[object Object],[object Object],[object Object]

Your Site’s Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Your Site’s Content ,[object Object],[object Object],Typical example of on-site keyword usage.

Your Website’s Presence ,[object Object],[object Object],[object Object],[object Object],[object Object]

Your Website’s Presence ,[object Object]

Your Website’s Presence ,[object Object],[object Object]

Your Website’s Presence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Many are free and also use information directly from TrueLocal, Yellow Pages Online or DMOZ. Be wary of directories that ask for a reciprocal link and avoid India (for their link-farming and spamming – not for other stuff).

Your Website’s Presence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Your Website’s Presence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Your Website’s Processes ,[object Object],[object Object],[object Object],[object Object]

Your Website’s Processes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Your Website’s Processes ,[object Object]

Your Website’s Processes ,[object Object],With an address, email address, phone number and Google Map.

Your Website’s Processes ,[object Object],Even though it’s a huge page all about “Hatching Brine Shrimp” we still encourage them to contact, driving them towards the goal.

Your Website’s Processes ,[object Object],[object Object],[object Object]

Your Website Knowledge ,[object Object],[object Object],[object Object],[object Object]

Your Website’s Processes ,[object Object],Set up your website goals as a “Goals” within Google Analytics.

Your Website’s Processes ,[object Object],Analytics Dashboard can be overwhelming. How DO you measure “Bounce Rate”?

Your Website’s Processes ,[object Object],Create a custom report with whatever you want to see in it.

Your Website’s Processes ,[object Object],Visits, Avg Time on Site, Pages/Visit, Bounce Rate, Goal Conversion Rate.

Your Website’s Processes ,[object Object],Get a PDF, CSV, etc dropped into your inbox weekly or monthly. Lazy = Brilliant.

Your Website’s Processes ,[object Object],Set up Google Alerts to “listen out” for your brand name, or keywords that you’re interested in. Once again, your inbox can get visited by the fabled “Laziness Fairy”.

Did we get “everything”? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Optimisation – A Word optimise - get the most out of; use best; Admittedly, with a such a diverse and ever-changing medium that has certain “rules” that are ambiguous at best, “optimisation” in terms of a website really is a misnomer. The simple truth is we do the best we have with what we can. Experiment. Analyse. Adjust. Whether it’s your signature on a small-business forum or making it just that much easier to complete the sale once on your website… Optimise Everything.

Optimise Everything

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