Lec.6. tecnicas spin

Lec 7. GESTIÓN DE LA COMUNICACIÓN POLITICA. MARKETING SPIN, DE CORTINA O “BASURA”

SPIN: DEFINICIÓN y CARACTERÍSTICAS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

OBJETIVOS, ESTRATEGIAS, TÁCTICAS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TÉCNICAS SPIN. 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TÉCNICAS SPIN. 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TÉCNICAS SPIN. 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TÉCNICAS SPIN. 4 ,[object Object],[object Object],[object Object],[object Object]

¿Por qué se desarrolla el spin?:Proceso. 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

¿Por qué se desarrolla el spin?:Proceso. 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

El CORAZÓN SPIN. 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

El CORAZÓN SPIN. 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

El CORAZÓN SPIN. 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

UN MODELO SPIN: 1993-2005 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

LUNTZ,Frank, La Palaba es Poder, La Esfera de los Libros, Madrid, 2011 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Jesús Timoteo Álvarez www.jesustimoteo.es [email_address] Muchas Gracias !!!

Lec.6. tecnicas spin

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Lec.6. tecnicas spin