This document discusses building and promoting an e-business website. It outlines six steps to build a website: deciding on the type (brochure or catalog), registering a domain name, hosting the site, building the site, optimizing it with keywords, and testing before going live. It also discusses various marketing strategies like search engine optimization, classified ads, article directories, pay-per-click ads, social media, email marketing and blogs to promote the website. The advantages and disadvantages of different promotional methods like advertising, guerrilla marketing and word-of-mouth are also covered.

1. Submitted by,
P.MALVIN FELICIA

2. OVERVIEW
• E Business
• Steps to build a website
• Marketing strategies
• Ways to promote a website

3. “ A business that uses electronic medium to
perform its overall or specialized business
activities”

5. SIX STEPS
• Decide on the type of website
• Register a domain name
• Host your website
• Build your website
• Optimize your website
• Test your website and Go Live.

6. 1.DECIDE ON THE TYPE OF WEBSITE
• BROCHURE WEBSITE:
Basic information about the business’s
products or services, location and the hours
it’s open.
• CATALOG WEBSITE:
Thorough description, photograph, product
overview, customer’s shopping cart and
includes a method for customers to pay.

7. Brochure website

8. Catalog website

10. 2.REGISTER A DOMAIN NAME
Your business address on the internet.
Must be short, descriptive and memorable.
• E.G: amazon.com
AmazonBookstore.com
AmazonBooksandCDs.com CHOICE
AmazonPrintandMultimedia.com

11. 3.HOST YOUR WEBSITE
 Providing the technical sources.
 Host your own website or work with a web
hosting company.

12. Verio

13. 4.BUILD THE WEBSITE
 Design the look of your site, create the images and
write the programming code.
 Do it yourself or hire a web designer and developer

14. 5. OPTIMIZE YOUR WEBSITE
 Create keywords that describe your business.
 Insert those keywords in the HTML code of your
website using the <META> tags.
 E.G: Reconditioned laser printer cartridges
 Keywords: reconditioned, refurbished, used, laser,
printer, toner, cartridge, ink and supplies.

15. 6.TEST YOUR WEBSITE AND GO LIVE
• Click on every link.
• Make sure all the text, images, colors and
page layouts are correct.
• Tools to test www.netmechanic.com

17. ADVANTAGES:
• Larger audience
• Existing channel
• Cost effective
DISADVANTAGES:
• SPAMS
• Out of target audience
• Short term success
• -ve Publicity
• Imitation

18. FLYING PEOPLE IN NEWYORK CITY

19. ADVANTAGES:
• Feedback
• Identification of customer needs
• Customer focused product development
• Communication barriers
•Examples:
* Internet forums
* Social networks
* Blogs

23. GUERILLA MARKETING
•Time, energy and imagination
• Targeted at unexpected places
• To create a buzz

26. NEED FOR MARKET PROMOTION IN E-BUSINESS
To attract visitors
Encourage purchase power
Increases the brand loyalty

28. * Search Engine Optimization
* Classifieds
* Article Directories
* Ezine
* Pay Per Click
* Market Places
* Banner ad
* Pop-ups
* Social media marketing
* E-mail marketing
* Blogs

29. SEARCH ENGINE OPTIMIZATION
* Process of improving the
visibility of a webpage

30. DOMAIN NAME
* Should be quoted on all literature,
promotional material and correspondence.

31. ARTICLE DIRECTORIES
• Way to get traffic and
back links.

33. PAY PER CLICK
• Advertisers pay the publisher when the ad is
clicked.
• Used to direct traffics to the website.

35. MARKETPLACES
• Offer variety of products.
• Helps to reach large target markets.
• More competitive price
• Higher availability.

36. BANNER AD
• It is a web banner ad delivered by an ad
server.
• It entails embedding an ad into a web page.

37. SPONSORED LINKS

38. POP-UP ADS
•Attract web traffic

39. Social networking sites
• Most social networking sites also have forums
and classifieds that you can post in.

40. E-Mail Marketing
• The way to work email marketing is to have
an opt-in email form on your website
where users can sign up to receive emails
and special offers.
• Once they are signed up you can send
emails once in a while to bring them back
to your site or to promote something.

41. TESTIMONIALS

42. • Blogs are a great way to reach a lot of
people in a fast manner.
• They need to be updated with fresh
content at least several times a week.

43. ADS IN BLOGS

44. Other promotional activities
E BOOKS PODCASTING
CONTEST
E-FORUMS

45. THANK U