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Patrick klerks - tam tam - Invensys - There is no such thing as social media
1.
There’s no such thing
as “Social Media”
2.
3.
4.
The most important pattern
you’ll ever learn
5.
old old
PRO old Medium Medium Medium CON
6.
Soooo… How about the
internet?
7.
8.
9.
10.
Social media?
11.
Using the social internet
in business.
12.
How we invest:
Experience it. Discuss it. Share it. Push it!
13.
How do we
engage with a brand? Experience it! Discuss it. Share it. Push it.
14.
Most impact
earned owned paid Least impact Most control Least control
15.
Most impact
earned owned paid Least impact Most control Least control
16.
Most impact
earned owned paid Least impact Most control Least control
17.
18.
19.
20.
21.
Forwardability:
I need new! I need surprises
22.
Our dreams, not your
stories
23.
Small, Simple, Effective.. Thingies.
24.
Online likeability
25.
Attention!
26.
Connection!
27.
Action!
Action! Action! Action! Action! Action!
28.
OK Go!
29.
30.
31.
32.
33.
Most impact
earned owned paid Least impact Most control Least control
34.
35.
36.
Educate us,
Gary!
37.
38.
Something about pandas
maybe?
39.
Action!
Action! Action! Action! Action! Action!
40.
Show me the
future!
41.
Online pillarisation
42.
43.
No more “anti social”
media
44.
45.
46.
47.
Media aren’t social.
You are.
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