Writing Tools for WordPress

About Me: Jess Jurick
• Senior Web Strategist @ 10up, a WordPress
development & strategy agency
• Over 4 years of experience developing
interactive strategies for top brands, non-
profits, and start-ups
• Dozens of clients, from universities like URI to
WordPress.com VIP clients like Universal
Sports and TechCrunch
• @jessjurick


What is this session about?
• Exploring offline and online tools to help you:
– Brainstorm topics for your blog or website
– Produce great content for your audience
– Distribute that content to your online
communities
• Getting you writing right away. Yes, today.


What keeps us from writing?
• Finding the right theme
• Finding the right plug-ins
• Waiting for an audience
• Not enough time
• Writer’s block


Excuses.


Brainstorming

is a creativity technique used by a group or
individual to find a conclusion for a specific problem
by spontaneously gathering a list of ideas.


Tools

Adrian Wallett Wordle.net


Plinky.com
• Provides random,
daily writing
prompts
• Integrates with
WordPress.org or
WordPress.com
• Community of
writers


The Daily Post at WordPress.com
• Weekly writing
challenges
• Tips for exploring
different writing
methods
• Community of
active readers and
writers


Exercise

Create a list of 3 things you hope to learn about
or experience at WordCamp Providence today.


Producing Content

is creating a story with words, photos, and / or
video. Stories often express an idea, recount an
event, and / or profile a person or thing.


Themes: What To Look For
• Content first
• Post formats
– Different visual presentations for specific content
types
– Asides, Gallery, Link, Image, Quote, Status, Video,
Audio, and Chat
• Easy to use Appearance options


Themes For Writers

http://twentyelevendemo.wordpress.com/


Themes For Writers

http://wordpress.org/extend/themes/pink http://wordpress.org/extend/themes/mat
-touch-2 ala


Tools: What Comes With WordPress?


Zen Mode


The Kitchen Sink


Auto-Embeds


MOAR TOOLS
• PressThis (Tools > Available Tools)
• Publish Box
– Status
– Visibility
– Scheduled Posts
• QuickPress
• Mobile applications


Need More? Plug-ins, perhaps?
• Pro Tips:
– Be selective
– Keep your plug-ins up
to date
– Avoid plug-ins that
replicate core
functionality


Jetpack
• Carousel
• Spelling and
Grammar
• Sharing
• Subscriptions Carousel

• Extra widgets


Edit Flow
• Calendar
• Custom Statuses
• Editorial
Comments
• Editorial Metadata
• Notifications Calendar

• Story Budget
• User Groups

Ice Visual Revisions


Exercise

How many of these tools have you heard of before?

How many of these tools have you used before?

How will you use these tools to tell your first story?


Distribution

is sharing your stories with your audience on the
platforms they use.


Distribution


Distribution
• WordTwit
• Facebook
• WP Instagram
Digest

Facebook


Exercise

Now:
Write a quick post about your day so far using a
WordPress mobile application.

Later:
Write about your full-day experience on your blog
and share your post with me at jessjurick.com.


No more excuses.


Resources
• Sherri Bigelow – Little Known Facts About
Publishing with WordPress:
http://designsimply.com/2012/08/08/little-
known-facts-about-publishing-with-
wordpress/
• The Daily Post at WordPress.com -
http://dailypost.wordpress.com/



@jessjurick
Slides will be posted at 10up.com.


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