VisCa is a learning record store and analytics platform that helps learning technology providers visualize and analyze their xAPI data to improve products and serve instructors and learners. It allows embedding visualizations into products and custom dashboards. Providers can consult with VisCa to identify goals, metrics, and use cases; implement xAPI; integrate data; and then use VisCa analytics to improve based on usage data, connect learners to resources, and grow their business through partnerships that expand learning opportunities.

1. For Learning Technology Providers
How to Grow Your Business with VisCa
Visualize xAPI Data, Catch Learning Analytics
Jessie Chuang

2. VisCa is a Learning Record Store(LRS) with highly designed visualizations and
analytics modules for Experience API (xAPI) data. VisCa is developed to work
with learning technology or content providers to solve data silos problem.
What’s VisCa?

3. What Can You Do
with VisCa?
● Build data and analytics feedback
loops to improve product designs,
● Serve instructors and learners for
data-driven decision making and
actions.
● Visualizations can be embedded
into products, contents, customized
dashboards for different purposes,
● Developers can build add-on
functionalities or applications on
top of VisCa through open API.

4. Step 1 - Consultative Meeting with Us
Identify business goals
Identify relevant process metrics
Identify use cases
Identify user behaviors
XAPI recipes design
Identify or design workflow and data flow integration if needed
Visualization/analytics design (also consider working with all other data)

5. Step 2 - xAPI Implementation
Follow xAPI recipes designed for your product to implement them
Resources:
● Open source tools from ADL: http://adlnet.github.io/#xapi
● VisCa developer doc.: http://www.visualcatch.org/visca/web/wiki/index.jsp
● xAPI Technical Specification (a diagram of statement objects)

6. Step 3 - Hook Them Up
Send xAPI data to Visca
Verify visualizations and analytics work as expected => debug
Verify workflows and data flow work well => debug

7. XAPI data
Whenever K fails practice
A in Hong Ding, VisCa
will notify 1Know
Assessment and practice service
Light Learning Management System:
1Know
1Know pushes a helpful
video or resource link to K
This is K
XAPI data
Whenever K
finishes watching
video B, VisCa will
notify Hong Ding
Hong Ding pushes an
appropriate practice
set to K
Feedback
Request
Interact ..
A Simple Example...

8. Learning
Planning
Activity/Agent Profile API
IRS, Quiz service
Integration of Workflow and Data flow *Adaptive design
*Branches/options
Videos or MOOC platform
Mobile Apps
IoT
Wearable
AR
VR ...
Real behavior data sent to
Game/ Gamification/ 3rd
platforms for rewards

9. Step 4 - Let VisCa Work for You and Learners
Show learners/instructors their integrated learning patterns, progress and how to
improve… From Data Silos to Data Literacy (#xAPI)
Connect learners with helpful resources (people, content, activity)
Improve your product design according to granular usage records and metrics
continuously….
Prove the value of your product with hard evidences!

10. Step 5 - Partner Up More
Give instructors/learners more support and options with more complementary
partners, by partnering up through xAPI data layer with interoperable data
formats and competency standards.
In this way you provide learning opportunities outside boxes, but users have
seamless workflow and data flow. New ways to utilize your products will grow!
Developers, Are You Part of Learning Big Data Innovations? (#xAPI)

11. Partner B’s
user base
Partner A’s
user base
Step 6 - Grow Up User Base through Partnership
Better integration can:
● Build stronger
partnership,
● Offer better user
experience,
● Grow user base through
sharing user base.
Your user base

12. Step 7 - Know Your Learners Well, Serve Them Better
Even before a learner starts to use your product, you can know them well
through accessing xAPI document API. (with user’s permission)
● Competencies
● Preferences
● Interests
● Habits
● Social connections
VisCa keeps adding more
analytics capability !

13. Users build up data literacy, and data-driven decision making culture; they
improve their performances and efficiency.
They recommend/request your product(s) and service(s). You grow customer
relationship and extend services through data analytics.
Step 8 - Your Business Grows and Innovates!
New ideas with
xAPI data layer ....

14. Congrats! You are part of emerging data practice...
Citation: http://www.tandfonline.com/doi/pdf/10.1080/23265507.2015.1074870

15. Let’s get started!
More Reading
Reserve a meeting
Make Learning Big Data Work for You
Developers, Are You Part of Learning
Big Data Innovations? (#xAPI)
How #xAPI Enables Analyzing
Connected Learning Beyond the LMS
xAPI’s Potential in Games,
Gamification, and Augmented Reality