Looking to expand your business on Facebook? These are my 10 tips to make your business soar. Contact me if you'd like me to share this in person with your group or organization.

1. 10 TIPS FOR CREATING
BUSINESS VALUE FROM
Jesse Stay
Co-Author, “I’m on Facebook--Now What???”
CEO, SocialToo.com

2. WHAT IS FACEBOOK?
Mark Zuckerberg, Founder

3. WHY FACEBOOK?

4. WHY FACEBOOK?
• Over 200,000,000 Active Users
• Over half of those login at least once daily
• More than 2/3 are outside college
• Fastest demographic: 35 and older
• More than 4 billion minutes spent each day
• More than 30,000,000 users update status at least once daily

5. WHY FACEBOOK?
• User Profiling
• Targeted Advertising
• Community and Collaboration
• Networking

6. 10 TIPS

7. TIP #1
Build Your Profile

8. BUILD YOUR PROFILE
• ProvideContent Your
friends will want to read
and discuss
• Take Advantage of Friends
Lists and Privacy Settings
• Besure people can get in
touch
• Find Applications that
provide value

9. TIP #2
Build Your Network

10. BUILD YOUR NETWORK
• Accept all friend requests
• Find
influentials and
people with voice
• Provide
value to your
network
• Provide
reason for why
you want to follow
• Friends Lists

11. TIP #3
Build Your Brand

12. BUILD YOUR BRAND
• Create a Facebook Page
• Customize that Page
• Update Often, provide
value
• Encourage Discussion,
read Discussion daily
• Hire a Developer!

13. US WEEKLY

14. TARGET

15. BRITNEY SPEARS

16. CHICK FIL A

17. TIP #4
Build Your Community

18. BUILD YOUR COMMUNITY
• Create Discussion!
• Fan Photos and Videos
• Contests
• Coupons

19. TIP #5
Build Your Reach

20. BUILD YOUR REACH
• Facebook Advertising
• Keep users on Facebook -
Fish where the Fish are!
• Videos, Photos, Good
Content
• Consider an Application

21. TIP #6
Build Your Business Plan

22. BUILD YOUR BUSINESS PLAN
• Users
don’t like to leave
Facebook
• Analytics
- you can track
everything!
• Consider an Application
• Facebook Connect

23. TIP #7
Build Your Application

24. BUILD YOUR APPLICATION
• Keepin mind Facebook’s
audience
• Catchy and Personal
• Consider
writing for a
Facebook Page
• Know your Integration
points

25. TIP #8
Build Your Website

26. BUILD YOUR WEBSITE
• Facebook Connect
• Know your integration
points
• Build
alongside a
Facebook app where
possible
• Use for your login and
registration

27. TIP #9
Build Your Knowledge

28. BUILD YOUR KNOWLEDGE
• Know how many in
your audience are on
Facebook
• When building an
application you have
more knowledge
• Lexicon
• Insights for Pages

29. HTTP://FACEBOOK.COM/LEXICON/NEW

30. INSIGHTS

31. TIP #10
Build Your Karma

32. BUILD YOUR KARMA
• Causes
• You’rea real person - this
is your opportunity to be
real!
• Real life connections
• Findopportunities to
solve your audience’s
needs

33. GET OUT AND MEET
SOMEONE!
JESSE@STAYNALIVE.COM
HTTP://STAYNALIVE.COM
HTTP://JESSESTAY.SOCIALTOO.COM