Transmedia Worlds talk for PBS Kids Summit, April 7, 2010

1. Transmedia Worlds Jesse Schell

10. Examples of Transmedia Worlds

13. Transmedia Worlds EXIST APART

14. Pokemon

22. Transmedia Worlds HAVE MANY GATEWAYS

25. Scott Nall Optimus Prime Transmedia Worldsare POWERFUL

26. 1902 1953 2008 Transmedia Worlds have LONG LIVES

27. The Pipe of Sherlock HolmesBefore

28. The Pipe of Sherlock HolmesAfter Deerstalker Cap: Illustrator Sidney Paget Calabash Pipe: Actor William Gillette Transmedia WorldsEVOLVE OVER TIME

29. Santa Claus – The Patron Saint of Transmedia Worlds

42. Transmedia Worlds… …exist apart …have many gateways …are powerful …have long lives …evolve over time But what makes a good one?

43. Transmedia worlds tend to be rooted in a single medium…

44. …with a single creator J. K. Rowling Jim Henson Satoshi Tajiri Walt Disney Nobuyuki Okude

45. Transmedia worlds are intuitive

46. Transmedia worlds facilitate the telling of many stories

48. Transmedia Worlds make sense through all their gateways vs.

49. Tinker Bell vs. Tinker Bell

50. Transmedia Worlds fulfill wishes

51. Transmedia Worlds mean something

57. Finally…

58. “Long experience has taught me that the crux of my fortunes is whether I can radiate good will toward my audience. There is only one way to do it and that is to feel it. You can fool the eyes and minds of the audience, but you cannot fool their hearts.”- Howard Thurston

59. Transmedia Worlds fit the hopes, dreams, and lives of your audience

60. Thanks! Email: jesse@schellgames.comTwitter: @jesseschell Slides: slideshare.net/jesseschell

61. Strong Transmedia Worlds… Exist apart Have many gateways Are powerful Have long lives Evolve over time Tend to be rooted in a single medium and a single creator Are intuitive Facilitate the telling of many stories Make sense through all their gateways Fulfill wishes Mean something Fit the hopes, dreams, and lives of their audience