The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
Jesse hsu coaching approach 2012
1. Jesse Hsu’s
Coaching
Approach
Align resources from within and
around,
make the changes stick, and
organizations optimized
Jesse S. Hsu, Executive Coach &
Talent Management Consultant
2. 徐顯光 Jesse Hsu
McKinsey & Co. Asia 麦肯锡亚太区管理顾问
P&G marketing & finance 宝洁市场营销和财务职位
15 years in CEO and boards including non-profit
Lecture in Duke CE, EMBA programs include EM Lyon,上海交通大学金融
Shanghai Advanced Institute of Finance, SJTU 等商学院
Education 教育
1. Advanced Coaching Certification 哥伦比亚大学 Columbia U.in NYC
2. Marketing & Finance dual MBA 西北大学 Kellogg Northwestern U
3. 培训师TT认证:性格测试 MBTI,情商EQ,First 90 Days- Transition
Facilitation, 变革管理 Change Mgmt,Coaching for Engagement辅导训练
,Feedback Facilitation 绩效评估反馈,Critical Conversation关键对谈,
Cross Culture in the Work Place 跨文化组织管理
4. BU Level Assessment Center,Lead Assessor 高管评鉴中心 测评认证师
Jesse S. Hsu, Executive Coach & Talent
Management Consultant
3. Serving Clients from Asia
Jesse S. Hsu, Executive Coach & Talent Management Consultant
4. Exploratory meeting
Want to Accomplish?
Connect with coachee’s Values / Pain / Drive
/ Inspiration, according to-
Stakeholders’ expectation
Own desired result
Business purpose
Jesse S. Hsu, Executive Coach &
Talent Management Consultant
5. Jesse’s Coaching Process overview
Adopted from Columbia University’s Advanced Coaching approach
Jesse S. Hsu, Executive Coach &
Talent Management Consultant
6. Phase 1. Context
Co-define the reality
Entry & contract/agreement
Developmental frames/values
Situation analysis
Align expectation from stakeholders, identify key motivation from self, and
build trust between coachee and coach
Activity include-
Exploratory session, co-discover from stakeholder feedback, assessment
tools, Sponsor/HR input
Jesse S. Hsu, Executive Coach &
Talent Management Consultant
7. Phase 2. Content
Co-determine scope of action needed
Feedback
Exploring options
Planning
Align reality and goal, expectations from within and around. Options are
then expanded and mini-projects grow momentum for sustainable
change
Action include-
Zero-in on scope of change and target audience; Action Plan draft
submitted to Boss; identify potential barriers and network parties;
progress review with client HR/sponsors
Jesse S. Hsu, Executive Coach &
Talent Management Consultant
8. Phase 3. Conduct
Co-develop the new behavioral pattern
Action strategy
Growth & renewal
Execution
Make sure the Stakeholders provide powerful feedback to coachee’s
changes. Positive reinforcement leads to healthier sustainable team
dynamics.
Activity include-
Implement Action Plan; arrange/collect team validation; reflect on
changes/breakthrough made; refine action strategy; prepare for
Talent Review; link back to organizational talent management
mechanism Jesse S. Hsu, Executive Coach &
Talent Management Consultant
9. Expect coaching with principles
Adopted from Columbia University’s Advanced Coaching approach
Guiding Principles
Adhere to High Focus on
Standards the Client’
s
of Ethical Agenda
Conduct
Effective
Coaching
Earn the Right Build
to Advance at Commitment
Each Stage of the Through
Coaching Process Involvement
Jesse S. Hsu, Executive Coach & Talent Management
Consultant
10. Follow Up Optional by Sponsors
Meet with HR and sponsoring executives
during and after the coaching process with
pre-agreed frequency and confidentiality.
A follow-up survey or interview measuring the
degree to which coachee has improved in
targeted areas committed in the Individual
Development Plan.
Talent management review to discuss next
step in career or assignment opportunity to
further develop the coachee and refine the
development process
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