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Mbug Melbourne Presentation April2012
- 1. Social Business How to keep your business relevant to your employees and the market. Social Media Monitoring. Reporting. Coaching. Account Services.
- 2. Over 40 percent of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010
- 3. Over 70 percent of Fortune 1000 companies will turnover from 2003 to 2013. In other words, over 3/4 of the existing captains of industry will fall from their thrones. Why? Because they failed to be entrepreneurial. Nathan Furr – Forbes.com
- 4. China 845 Million users globally India Over 50% log in daily USA Almost 50% of users access via mobile
- 5. China India Average 340 Million Tweets per day USA 12 times as many searches as Tweets 140 Million Users
- 6. China India Average 340 Million Tweets per day 12 times as many searches as Tweets USA 48 Hours of Content Uploaded EVERY MINUTE Nearly 8 years worth of content up loaded EVERY DAY! Over 700 billion playbacks in 2010
- 7. China India Average 340 Million Tweets per day 12 times as many searches as Tweets USA 48 Hours of Content Uploaded EVERY MINUTE 200,000,000 Blogs
- 8. China India Average 340 Million Tweets per day 12 times as many searches as Tweets USA 48 Hours of Content Uploaded 150 Million Members EVERY MINUTE 3 Million Members in Australia Average age 38 Average Income USD$110k 200,000,000 Blogs
- 9. China India Average 340 Million Tweets per day 12 times as many searches as Tweets USA 48 Hours of Content Uploaded EVERY MINUTE Millions of 200,000,000 Blogs Forums
- 10. Content is everywhere Content is and everything everywhere and everything
- 11. The reality is that most executives don’t use social networks. And, to be honest, most don’t read their own emails..
- 12. Each day staff will • Company (segments) spend an average • Competitors of 2 work hours • Industry searching for • Clients information • Key external online influencers (Gov) Cisco Study Social Media Monitoring. Reporting. Coaching. Account Services.
- 14. Data pick RELEVANT • LinkedIn Group updates on industry information • Industry Experts Blog alerts • Twitter search for company and competitor
- 15. REAL TIME
- 17. Client information Information to a SP community Industry information Competitor Information ?? Imagine if Sharepoint could make sense of my desktop and serve data to me that could change the way I approach my work, innovate and interact with my peers, clients and competitors…
- 18. Why. • 65% social networking made their colleagues and themselves more efficient workers. • 45% found that it gave them more ideas and made them more creative. • 38% found that social networking helped them to gain knowledge and come up with solutions to problems. • 36% reported that social networking sites allowed them to collect knowledge about consumers, competitors and their industry
- 19. Information to a SP community Client information Industry information PERSONAL INTERESTS Competitor Information
- 20. I love the NRL (particularly the Roosters)
- 21. I am an aerobics instructor and interested in anything fitness related
- 22. I am a vegetarian
- 24. • Communicates to Employees that they are valued • Brings a personal approach to the Enterprise • Helps drive HR initiatives – you know what makes your Employees tick • Increases engagement on intranet to bring awareness to important internal communications • Decreases the amount of time Employees will waste searching for information that interests them
- 25. Discover more about Social Business. www.buzznumbershq.com/sharethebuzz Stay in touch with me! Jess Whittaker: E: jess@buzznumbershq.com P: +61 2 9008 1114 W: www.buzznumbershq.com T: @jessdoubleya Social Media Monitoring. Reporting. Coaching. Account Services.
- 26. Extra links and information • http://computer.howstuffworks.com/internet/ social-networking/information/social- networks-and-job-productivity.htm • http://business.salary.com/why-how-your- employees-are-wasting-time-at-work/
- 27. Amount of time on non work related sites • 64 percent said they visit non-work related websites • Men (69%) waste more time than woman (64%) • Thirty-nine percent of the people who took our survey said they spend a mere 1 hour a week or less on non-work related items. That’s followed by 29 percent who spend up to 2 hours a week wasting time on the computer at work, and 21 percent who waste up to 5 hours a week. Only 3 percent of respondents spend 10 hours or more on personal tasks while at work in a given week.
- 28. Wasting time at work… • Only 18 percent of those surveyed listed the Internet as a time-waster. The biggest waste of time, according to 47 percent of our respondents, is having to attend too many meetings. That's followed by dealing with office politics (43 percent), fixing other peoples' mistakes (37 percent), coping with annoying coworkers (36 percent), busy work (22 percent) and returning an abundance of work emails (20 percent). Dealing with bosses came in last at a mere 14 percent.
- 29. New Generation and SM in the workplace • Refuse to work in a job denying them access to social media or would attempt to "sidestep" the rule. One in three ranked social media access on the job as more important than salary
Editor's Notes
- The message here is that you need to evolve to survive…Think about recent business faliures. Blockbuster, - killed by downloads Borders – killed by amazon , Kodak, Polaroid – killed by digital Blackberry …. Next? if you don’t embrace change you WILL get left behind. Deloitte – 20% of revenue from products or services that didn’t exist 2 years ago
- Here’s is a great quote form Nathan Furr at Forbes… there is a great opportunity for you to lead your clients in innovation
- I want to share these stats that we are already familiar with not so that we can be amazed at how great FB is or how fast linked in has grown their membership but more to the point of highlighting to you how large the environment of content creation is becoming – opportunity here? Facebookis for personal communication, video and photo sharing
- Twitter is for the heat of the moment short messaging – Japan earthquakes, Egypt, Syria share info and pics pre news crews., Consumers also use this when they receive bad service For example in the bank.
- New products / competitor demos….
- On Good blogs you get journalistic style content but from people who are passionate about their niche and not trying to please an editor or work to a deadline.Blogs mostly have there own individual web addresses so are harder to quantify..but 200 million to care about…
- Linkedin is all about professional networks – a great place for finding industry peers globally Join groups in your sector what are people asking / sharing ?
- Forums allow users to share views, tips and information … Niche and passionate…
- Good news – there is no need to create any content – USE WHAT IS ALREADY OUT THERE!
- EXECUTIVE BY INAnd here is part of the problem – we are being led by a lot of management that have their head in the sand – by bringing the information to them that is relevant to their world and now in an environment that is apart of their world it will help to increase buy in So if they aren’t going to find this stuff then maybe you have to …. And how good will that make your relationships?!The future of business comes down to relevancethe recognition of new opportunities and the ability to adapt to them becomes a competitive advantage.
- Suprisingly - Menwaste more time than women during work hours
- This is what their desktop looks like
- Imagine if this world of mayhem could be delivered with RELEVANCY
- What if this information could be delivered in Real time? If we are going to trusted advisors to our clients or industry leaders in our space we need to be ahead of the information
- Social media is not just for the marketing dept. This information needs to empower all areas of the enterprise – community groups within SP, the ops team need to understand customer complaints, the innovation and research team need to understand where their competitors are moving
- The art of this tech is Collecting information across all sources on the web- processing and analysing them so we can deliver them to relevant areasALL online information – SEGMENTED by relevancy of topic/Information
- At andT study around online activity and social media in the org Cisco study says 1 in 3 young people ranked access to social information as more important than salarySearching content on the internet was at the bottom of time wastersGoing to meetings (47%) Office politics (43%)Peoples mistakesCoworkers
- if you really want to take this to the next level include personal interests into your employees intranet space
- These are some of my personal interests
- This is what my world looks like just looking at my personal interests alone… if you could feed a select amount of information to each employee that spoke to their interests – how valuable would that be?
- Why?
- ATaT
- Cisco