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Public relations, public affairs: digital methods

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Jess Day

Short presentation by Champollion digital from the 2012 eCampaigning Forum.

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Public affairs, public relations: digital methods eCampaigning Forum 2012 Sho Konno Ben West
What game are we playing?
Charities Trade Businesses Think unions Tanks
“There are about 500 of us listening to each other, aren‟t there?” – Paul Staines (Guido Fawkes)
Case study: Pension Parity • Issue: Arbitrarily frozen pensions • Precedent: „Natwest‟ campaign • Challenge: Geography, demography • Atypical, but ideal, eCampaigners
What happened E-petition / Offline press EDM coverage Online communities & local blogs
Lessons learned • Prepare for success: what can people do next? • Make volunteers an asset • Don‟t wait for the perfect website
What‟s different? • Strategy • Understanding your targets • Recruiting third-party supporters • Counter-intuitive angles • A way with words
Some things never change

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