Weldon Kennedy and Zachary present a number of activism case studies from change.org to the 2011 eCampaigning Forum.

1. The Platform for Social Action(Hello, Oxford!)

2. OUR VISION The platform for social action Anyone, anywhere, anytime can start a campaign What Amazon is for books, or Ebay for Commerce, or Facebook for connecting Friends

5. 2,000,000 Actions Taken

7. even better than the real thing

8. Action Platform Most powerful free petition/campaign tool on the web Each month: more than 1,000 new petitions and around 2m signatures Social media integration and peer-to-peer spread

9. What Change Organisers Do My name is Weldon, and I’m here to help you win.

10. Theory of Campaigns Look at one pixel of the big picture. Photo: The Humanitarian and Development Partnership Team in the Central African Republic

11. Theory of Campaigns Pick the pixel you’re going to change. Photo: The Humanitarian and Development Partnership Team in the Central African Republic

12. Theory in Practice Big Picture: Prejudice against the LGBT community in Africa Pixel: legal persecution Pixel: sexual violence and rape Pixel: marriage legal in South Africa, but no other African countries Pixel: bigoted politicians

13. Theory in Practice Big Picture: Prejudice against the LGBT community in Africa Pixel: legal persecution Pixel: sexual violence and rape Pixel: marriage legal in South Africa, but no other African countries Pixel: bigoted politicians

14. We win campaigns Fighting “corrective rape” in South Africa

15. Theory in Practice Big Picture: Poor treatment of low paid workers in food services. Pixel: No insurance coverage Pixel: Paid minimum, not living, wage Pixel: Unreasonable demands on employee performance Pixel: Low job security

16. Theory in Practice Big Picture: Poor treatment of low paid workers in food services. Pixel: No insurance coverage Pixel: Paid minimum, not living, wage Pixel: Unreasonable demands on employee performance Pixel: Low job security

17. We win campaigns Ending a dangerous marketing campaign

18. Theory in Practice Big Picture: Prejudice against immigrants in the United States. Pixel: Racist and bigoted politicians Pixel: Harmful rhetoric in the media Pixel: Racial profiling by law enforcement Pixel: Restricted job opportunities

19. Theory in Practice Big Picture: Prejudice against immigrants in the United States. Pixel: Racist and bigoted politicians Pixel: Harmful rhetoric in the media Pixel: Racial profiling by law enforcement Pixel: Restricted job opportunities

20. We win campaigns Justice for a wrongly arrested student

21. Winning is just the start Once you’ve changed that one pixel….You’ll want to do more.

22. The model

23. For Every Cause… Parntership Director to work with nonprofit organisations Editor to manage/create/push content & campaigns Organiser to support and win local actions Campaign strategist

24. Cost Effective Recruitment 100% Unique Names guaranteed – suppression list run for free Highest Qualitynames in the market Stay on Budget – NO EXTRA COSTS Amazing Technology Team

25. Process Develop petition creative – in-house campaign and email experts (as much or as little help as you require) Wide distribution -- targeted email blast; campaign featured across change.org distribution network Signed petitions generate letters to targets (if wanted)—option to join email list of sponsor organization

26. Benefits of Paid CPA Weekly delivery of new supporter names increases base Expanded reach – action network includes 15 million and growing Quantifiable guaranteed investment – no surprises

27. AND WHILE YOU’RE AT IT… Strengthen your Brand with Change.org Raise Public Awareness and support for your issue Leverage the News Cycle Make real-time Progress on your cause

28. Questions? Zachary Dominitz Director of Partnerships zachary@change.org Weldon Kennedy Director of Organising: Human Rights weldon@change.org @weldonwk