Visual Storytelling with Data

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Running up to their big Storytelling Lab Day this October, Ogilvy London asked some of its key partners to come in and talk about the many different aspects of storytelling week-by-week in the form of a Lab Lunch. This week JESS3 presented Visual Storytelling with Data to the Ogilvy team.

Design

Every Dataset
has a Story to Tell
78%

123

ABC

Infographic =
Information Graphic
Data Medium
0010011010101100111

Audience + Purpose Organisation

Narrative Visual Approach

Core Components
Have Integrity Educational
Snackable Valuable
Beautiful Timely
Entertaining Optimized

Thanks for listening
Keep in touch:
@JESS3
JESS3.com

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