1. Location &
Experience
Jesper Andersen
Product Manager, Data & Econometrics
Trulia

2. “Location,
location,
location!”

3. “Location,
Distance
location,
&
location!”
Context

4. Users know
where they want

5. Trade off
in
predictable

6. We have lots of data

7. What is a location?

8. The Experience of Place

9. Soft Ambience:
light, sound, time
Hard Ambiance:
physical
constructions
The Experience of Place

10. No one cares about
their latitude or

11. No one cares about
their latitude or
Unless you’re in a
mall in Finland

12. 37.771831,-122.431148

13. 547 Haight St.
San Francisco, CA 9411
On a loud street
In the city I live in
In the best state in the US
In my zip code
Always a little fuzzy
37.771831,-122.431148

14. Time & Shared Experiences

15. A location can be
improved by someone
being there right now
Time & Shared Experiences

16. But the same thing

17. But the same thing
Can also ruin
things

18. What’s Distance?

19. No really, this is
hard
What’s Distance?

20. Why distance?

21. Homes are
Why distance?
valued by
comparable
nearby homes

22. These homes are
their only comps

24. Perceptual Distance

25. As the crow flies

26. As the crow flies

27. Manhattan Distance
“Taxicab Geometry”

28. Manhattan Distance
“Taxicab Geometry”

29. Hills matters

30. Hills matters
PE=mg(h-h’)

31. And for women

32. And for women Direction matters

33. Crime

34. Crime

35. Unappealing
Locations

36. distance =
d’ + 2 blocks
Unappealing
Locations

37. What’s appealing is
very personal

38. distance =
d’ + 30 minutes
What’s appealing is
very personal

39. Context is Aggregate

40. What kind of
aggregation is
right for you?

41. People choose
What kind of
homes for
aggregation is
subjective
right for you?
reasons

42. What Is a Neighborhood?

43. If you search in
SoMa

44. SoMa / Downtown

45. SoMa /
Downtown /
Russian Hill

46. SoMa /
Mission /
Bayview

47. What’s a City?

48. “I’m looking for a
house

49. “I want to ski in Aspen”

50. Not interested in the city at

51. Location is an
experience

52. Location is an
experience
But is labeled
oddly

53. Experience is
personal

54. We know how to
handle this
Experience is
personal

55. Mapping the world is
the first step

56. But experience is
far more interesting
Mapping the world is
the first step

57. Thanks!
More at:
tw: @jandersen
e:
jesper@certainlabs.com