Baromètre Neoap Social Media Analyzer des Constructeurs Automobiles entre la semaine 7 et la semaine 14 13.

1. [ Dernier rafraichissement le 08 Apr 2013 22:38 ]
[ Dernière semaine complète : 20135214 ]
Social Media Analyzer
By Neoap
Rapport du 20130211 au 20130407
Plus d'informations :
contact@neoap.fr
45 82678 703982 108040
Acteurs Posts Facebook Tweets Videos YouTube

2. Baromètre Médias Sociaux 2013
Neoap
Acteur
Acteur BSM FB Twitter You Tube
Nissan
Renault Nissan 13.7% 16.6% 1.8% 5.5%
Renault 8.2% 12.2% 10.2% 3.8%
Peugeot
Peugeot 7.4% 16.2% 6.6% 2.2%
Audi
Audi 7.3% 5.4% 10.6% 3.2%
Mercedes Mercedes 7.3% 4.0% 11.5% 4.1%
Ferrari Ferrari 6.7% 0.4% 13.6% 4.3%
Porsche Porsche 5.0% 0.4% 6.6% 3.3%
BMW BMW 4.9% 3.9% 6.2% 3.4%
Ford Ford 4.3% 2.5% 6.6% 4.9%
Citroen Citroen 3.4% 4.6% 5.1% 1.8%
Lamborghini Lamborghini 3.4% 0.4% 4.4% 2.4%
Dodge 3.0% 0.4% 1.8% 6.2%
Dodge
Volkswagen 2.8% 3.5% 3.0% 3.1%
Volkswagen
Honda 2.6% 0.8% 2.3% 6.1%
Honda Fiat 2.4% 1.3% 3.3% 2.5%
Others Toyota 2.3% 2.3% 2.3% 3.9%
0% 10% 20% 30% 40% Seat 2.2% 4.3% 1.8% 2.8%
Others
120% Nissan
Peugeot
Renault
100% Audi
Mercedes
Ferrari
80% 58% 60%
56% 58% 61% 62% BMW
60% 64% Ford
Porsche
60%
9% 10%
40% 14% 9% 8%
11% 9% 13%
13% 7%
8%
8%
20% 8% 8% 8%
8% 11% 8% 7%
10% 12% 8%
0%
07
08
09
10
11
12
13
14
Semaine
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13

3. Engagement des Acteurs 2013
Neoap
Acteur Nb Nb
Acteur Nb Videos
Citroen 13.5% Posts comments
Renault 9.5% 3 383 965 35
Citroen 524 63 3
Audi 8.2%
Audi 343 17 0
Peugeot 8.0%
Renault 317 83 15
Seat 7.1%
Peugeot 244 105 3
Nissan 5.8% Nissan 192 64 0
Ford 4.2% Seat 176 136 1
Skoda 4.0% Hyundai 129 40 0
Hyundai 3.9% Opel 128 32 2
Opel 3.7% Skoda 126 43 5
Volvo 3.3% Volvo 122 22 0
Mazda 3.0% Mazda 112 21 0
Dacia 2.9% Ford 108 77 0
2.8% Dacia 108 21 0
Volkswagen
Volkswagen 92 29 2
Kia 2.7%
BMW 88 29 0
0% 5% 10% 15% Kia 81 38 0
Peugeot
Renault
100 Fiat
Volkswagen
Mercedes
BMW
80
Toyota
Hyundai
Citroen
60 Chevrolet
Ford
Hummer
40 Land Rover
Jeep
Chrysler
20 Audi
Porsche
Smart
0
07
08
09
10
11
12
13
14
Semaine
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13

4. KPIs Peugeot
(K)
Retweets
Posts Likes
3 500 Tweets
Page Likes
60
3 000
50
2 500
40
2 000
30
1 500
20
1 000
10 500
0 0
Semaine Semaine
07
08
09
10
11
12
13
14
07
08
09
10
11
12
13
14
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 101805 23 0 1 0
23 1
Nb Posts : 1124
22 2 Tweets : 16890 22 2
300
Nb Post Likes : 135882
21 3 Retweets : 5426 21 1500 3
Nb Comments : 1634 20 200 4 Tweets act. : 110
20 1000 4
Nb Comment Likes : 145 Retweets act. : 37
19 100 5 Tweets press : 1001 19 500 5
Likes / Jour : 1817.9 18 6 Retweets press: 5
18 6
Posts / Jour : 20.1 Tweets / j : 301.6
Post Likes / Jour : 2426.5 17 7
Retweets / j : 96.9 17 7
Comments / Jour : 29.2 16 8 Tweets act. / j : 2.0 8
16
Comment Likes / Jour : 2.6 Retweets act. / j : 0.7
15 9 15 9
14 10 Tweets press / j : 17.9
14 10
13 12 11 Retweets press / j : 0.1 13 12 11

5. KPIs Renault
(K) (K)
120 Posts Likes Retweets
Page Likes 7 Tweets
100 6
80 5
4
60
3
40
2
20
1
0 0
Semaine Semaine
07
08
09
10
11
12
13
14
07
08
09
10
11
12
13
14
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 214688 23 0 1 0
23 1
Nb Posts : 1010
22 250 2 Tweets : 26437 22 2
2500
Nb Post Likes : 103675
21 200 3 Retweets : 9082 21 3
2000
Nb Comments : 1152 20 150 4 Tweets act. : 163
20 1500 4
Nb Comment Likes : 462 100 Retweets act. : 15
19 5 1000
50 Tweets press : 1294 19 5
500
Likes / Jour : 3833.7 18 6 Retweets press: 4
18 6
Posts / Jour : 18.0 Tweets / j : 472.1
Post Likes / Jour : 1851.3 17 7
Retweets / j : 162.2 17 7
Comments / Jour : 20.6 16 8 Tweets act. / j : 2.9 8
16
Comment Likes / Jour : 8.3 Retweets act. / j : 0.3
15 9 15 9
14 10 Tweets press / j : 23.1
14 10
13 12 11 Retweets press / j : 0.1 13 12 11

6. KPIs Fiat
(K)
Retweets
Posts Likes 1 800 Tweets
Page Likes
25 1 600
1 400
20
1 200
15 1 000
800
10
600
400
5
200
0 0
Semaine Semaine
07
08
09
10
11
12
13
14
07
08
09
10
11
12
13
14
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 76918 23 0 2 0
23 1
Nb Posts : 69 22 25 3 Tweets : 8209 22 1000 2
Nb Post Likes : 1532 21 20 5 Retweets : 2283 21 800 3
Nb Comments : 103 15 Tweets act. : 13 600
20 6 20 4
Nb Comment Likes : 15 10 Retweets act. : 0 400
19 5 7
Tweets press : 299 19 5
200
Likes / Jour : 1923.0 Retweets press: 1
18 6
Posts / Jour : 1.7 18 8 Tweets / j : 146.6
Post Likes / Jour : 38.3 Retweets / j : 40.8 17 7
Comments / Jour : 2.6 17 9
Tweets act. / j : 0.2 8
16
Comment Likes / Jour : 0.4 16 10 Retweets act. / j : 0.0
15 9
15 11 Tweets press / j : 5.3
14 10
14 13 12 Retweets press / j : 0.0 13 12 11

7. KPIs Volkswagen
(K)
10 Retweets
Posts Likes 2 500 Tweets
Page Likes
9
8 2 000
7
6 1 500
5
4 1 000
3
2 500
1
0 0
Semaine Semaine
07
08
09
10
11
12
13
14
07
08
09
10
11
12
13
14
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 3564 23 0 1 0
23 1
Nb Posts : 276
22 100 2 Tweets : 7682 22 800 2
Nb Post Likes : 33721
21 80 3 Retweets : 2374 21 3
600
Nb Comments : 564 20 60 4 Tweets act. : 31
20 4
Nb Comment Likes : 157 40 Retweets act. : 5 400
19 5 Tweets press : 725 19 5
20 200
Likes / Jour : 64.8 18 6 Retweets press: 2
18 6
Posts / Jour : 5.0 Tweets / j : 137.2
Post Likes / Jour : 613.1 17 7
Retweets / j : 42.4 17 7
Comments / Jour : 10.3 16 8 Tweets act. / j : 0.6 8
16
Comment Likes / Jour : 2.9 Retweets act. / j : 0.1
15 9 15 9
14 10 Tweets press / j : 12.9
14 10
13 12 11 Retweets press / j : 0.0 13 12 11

8. KPIs Mercedes
(K) (K)
Posts Likes 7 Retweets
Page Likes Tweets
25
6
20
5
15 4
3
10
2
5
1
0 0
Semaine Semaine
07
08
09
10
11
12
13
14
07
08
09
10
11
12
13
14
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 15150 23 0 1 0
23 1
Nb Posts : 152
22 50 2 Tweets : 28362 22 2
Nb Post Likes : 92014
21 40 3 Retweets : 8616 21 3000 3
Nb Comments : 354 20 30 4 Tweets act. : 2
20 2000 4
Nb Comment Likes : 73 20 Retweets act. : 0
19 5 Tweets press : 673 19 5
10 1000
Likes / Jour : 291.3 18 6 Retweets press: 5
18 6
Posts / Jour : 2.9 Tweets / j : 506.5
Post Likes / Jour : 1769.5 17 7
Retweets / j : 153.9 17 7
Comments / Jour : 6.8 16 8 Tweets act. / j : 0.0 8
16
Comment Likes / Jour : 1.4 Retweets act. / j : 0.0
15 9 15 9
14 10 Tweets press / j : 12.0
14 10
13 12 11 Retweets press / j : 0.1 13 12 11

9. KPIs BMW
(K)
Retweets
18 Posts Likes
Tweets
Page Likes 4 000
16
3 500
14
3 000
12
2 500
10
2 000
8
1 500
6
4 1 000
2 500
0 0
Semaine Semaine
07
08
09
10
11
12
13
14
07
08
09
10
11
12
13
14
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 15729 23 0 1 0
23 1
Nb Posts : 116
22 80 2 Tweets : 14980 22 2
21 3 Retweets : 4749 1500
Nb Post Likes : 83332 60 21 3
Nb Comments : 418 20 4 Tweets act. : 39 1000
20 4
Nb Comment Likes : 54
40 Retweets act. : 16
19 20 5 Tweets press : 720 19 500 5
Likes / Jour : 334.7 18 6 Retweets press: 2
18 6
Posts / Jour : 2.5 Tweets / j : 267.5
Post Likes / Jour : 1773.0 17 7
Retweets / j : 84.8 17 7
Comments / Jour : 8.9 16 8 Tweets act. / j : 0.7 8
16
Comment Likes / Jour : 1.1 Retweets act. / j : 0.3
15 9 15 9
14 10 Tweets press / j : 12.9
14 10
13 12 11 Retweets press / j : 0.0 13 12 11

10. KPIs Toyota
(K)
Retweets
6 Posts Likes 2 000 Tweets
Page Likes
1 800
5
1 600
1 400
4
1 200
3 1 000
800
2
600
400
1
200
0 0
Semaine Semaine
07
08
09
10
11
12
13
14
07
08
09
10
11
12
13
14
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 17313 23 0 1 0
23 1
Nb Posts : 170
22 60 2 Tweets : 6508 22 600 2
Nb Post Likes : 7763
21 3 Retweets : 1452 21 3
Nb Comments : 330 20
40
4 Tweets act. : 2 400
20 4
Nb Comment Likes : 28 Retweets act. : 4
19 20 5 Tweets press : 375 19 200 5
Likes / Jour : 332.9 18 6 Retweets press: 3
18 6
Posts / Jour : 3.3 Tweets / j : 116.2
Post Likes / Jour : 149.3 17 7
Retweets / j : 25.9 17 7
Comments / Jour : 6.3 16 8 Tweets act. / j : 0.0 8
16
Comment Likes / Jour : 0.5 Retweets act. / j : 0.1
15 9 15 9
14 10 Tweets press / j : 6.7
14 10
13 12 11 Retweets press / j : 0.1 13 12 11

11. KPIs Hyundai
Posts Likes 800 Retweets
Page Likes Tweets
1 000 700
800 600
500
600
400
400
300
200
200
0 100
0
Semaine Semaine
07
08
09
10
11
12
13
14
07
08
09
10
11
12
13
14
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 1184 23 0 2 0
23 1
Nb Posts : 115 22 30 4 Tweets : 2376 22 2
Nb Post Likes : 4686 Retweets : 504 21 200 3
21 7
Nb Comments : 172 20 Tweets act. : 52 150
20 4
Nb Comment Likes : 58 20 8 Retweets act. : 15 100
10 Tweets press : 122 19 5
50
Likes / Jour : 21.9 19 9 Retweets press: 3
18 6
Posts / Jour : 2.1 Tweets / j : 42.4
Post Likes / Jour : 86.8 18 10 Retweets / j : 9.0 17 7
Comments / Jour : 3.2 Tweets act. / j : 0.9 8
16
Comment Likes / Jour : 1.1 17 11
Retweets act. / j : 0.3
15 9
16 12 Tweets press / j : 2.2
14 10
15 14 13 Retweets press / j : 0.1 13 12 11