Presentatie KHN Drechtsteden - 01032010

1. Horeca & Sociale Media
Maandag 1 maart 2010
Het Pakhuis In Vino Veritas
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2. Welkom!
Cada dia es una Fiesta !
“Visionair netwerken”
Jeroen van der Schenk
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3. WARNING...
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4. Journaal 1996
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5. TRENDS
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6. Edelman Trust Barometer
hoog
vert
rou
wen
laag
2000 2010
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7. De ontwikkeling van het internet
INTERNET = SOCIAAL = WEB 2.0
‣ Web 1.0
‣ Web 2.0
‣ Web 3.0
‣ Web 4.0
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8. De doofpot bestaat niet meer...
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9. De ontwikkeling van het internet
Global Brain!
Web 4.0
Web OS 2020 - 2040
connectivity of
information
Semantic Web Web 3.0
2010 - 2020
Social Web Web 2.0
2000 - 2010
Web 1.0
connectivity of
people
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10. Groundswell*
(1) Mensen
Een sociale trend waarbij mensen (1) nieuwe technologie (2)
gebruiken om dingen te doen en te maken (3) met anderen, in
plaats van gebruik te maken van de gevestigde orde organisaties
en overheid.
(2) Technologie (3) Economie
NEWMEDIA * Groundswell by Forrester Research
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11. Iedereen kan sturen....
NEWMEDIA * Groundswell by Forrester Research
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12. WEB 2.0?
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13. Wat is ‘social media’?
‘Any online technology or
practice that lets u share
(content, opinions,
insights, experiences,
media) and have a
conversation about the
ideas we care about’
bron: socialbrite.org
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14. Organizing without organizations
collective
(inter)action
cooperation
collaborative
production
conversation
sharing
personal currency
( = intangibles) create identity
NEWMEDIA ‘Here comes everybody’, Clay Shirky, 2008
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15. Informatie publiceren
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16. Ervaringen delen
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17. Ervaringen delen; wie neemt de moeite?
72% van alle Nederlanders maakt gebruik van
review- en vergelijkingswebsites alvorens
een dienst of product aan te schaffen.
23% van alle Nederlanders levert
een actieve bijdrage door ervaringen
via internet te delen.
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18. Collaboration
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19. Collective (inter)action
Virtual social networks:
“Webtribes”
‣ Social
‣ Business
‣ Socio-business
‣ Serious gaming
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20. Blue Ocean Strategy
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21. NEWMEDIA
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22. Disruptive bypass
NEWMEDIA Ronald van den Hoff - Serial Entrepreneur
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23. Disruptive Businessmodels
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24. Wisdom of
the crowd?!
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25. Co-creation
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26. Co-creation
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27. 99designs.com - the end of individual designers?
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28. Crowdfunding
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29. Power of the
crowd?!
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30. Er is maar 1 waarheid, mijn waarheid....
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31. Over reputatie gesproken...
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32. Over reputatie gesproken...
“…Beetje flauw om Transavia de schuld te geven. In ieder
geval kun je daar beter mee vliegen dan met Turkish
Airways, want die landen soms ongeveer op Schiphol…”
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33. Hotelclassificatie onderwerp van discussie
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34. Crowdforcing & arbeidsmarktcommunicatie
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35. (virtuele) dialoog Reservering Reviews
(social media, reviews, weblogs, etc....)
BUSINESS 2.0
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36. Transactie of dialoog?
TRANSACTION INTERACTION
WEBSITE SOCIAL MEDIA
BOOK NOW
COMMUNICATION
ORDER NOW
EVENT DRIVEN
.......... Blogs
Reviews
Tags
RSS
BACKOFFICE
Photo
Audio
Video
SYSTEMS 3RD Wiki
PARTIES Social network
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37. Amazon.com | How social can you be?
10%
product
info
90%
social
info
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38. Dutch Hospitality Industry
100% 0%
product social
info info
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39. Zo doe je het!
‣ Luisteren
‣ Verbinden
‣ Helpen (kennis delen)
‣ Vragen
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40. LUISTEREN
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41. VERBINDEN
is!’
n ce
ud ie
e a
re th
h e
o w
‘G
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42. HELPEN
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43. VRAGEN
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44. MINDZ.com | SVH Community
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45. TOOLS!
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46. Youtube
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47. About Twitter...
Twitter is a free social
networking and micro-
blogging service that enables
its users to send and read
messages known as tweets.
Tweets are text-based posts
of up to 140 characters
displayed on the author's
profile page and delivered to
the author's subscribers who
are known as followers.
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48. Twitter for Dummies
@ = Reply to [username].
RT = Retweet
IRL = In Real Life
DM = Direct Message
PRT = Partial Retweet
LMK = Let Me Know
BTW = By The Way
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49. Foursquare?
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50. Google comes IRL
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51. Google’s Goggles
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52. Google Buzz versus Twitter & Facebook
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53. Handig & gratis!
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54. Bedankt!
Jeroen van der Schenk
twitter: @jvdschenk
www.jeroenvanderschenk.nl
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