A first look on the world of UX, IxD and IA presented to the Communication Science alumni.

1. Improving
User
Experiences
Jeroen
Grit

2. Jeroen
Grit
–
consultant
bij
GriDD
consultancy

3. GriDD
in
one
sheet

4. GriDD
in
one
sheet

5. Wat
is
User
Experience?
“User
experience
(UX)
is
the
way
a
person
feels
about
using
a
product,
system
or
service.”
“User
experience
highlights
the
experien/al,
affec/ve,
meaningful
and
valuable
aspects
of
human-­‐computer
interac/on
and
product
ownership,
but
it
also
includes
a
person’s
percep/ons
of
the
prac/cal
aspects
such
as
u"lity,
ease
of
use
and
efficiency
of
the
system.
User
experience
is
subjec"ve
in
nature,
because
it
is
about
an
individual’s
feelings
and
thoughts
about
the
system.”

6. Wat
is
User
Experience?
“The
level
of
sa9sfac9on
an
average
user
gets
from
using
a
product”

7. Sa9sfac9on
Like
Understand
Use

8. Average
user
Eric
is
38
years
old
and
a
married
father
of
two.
He
lives
in
• Specific
knowledge/proficiency
Finland,
where
he
works
at
Nokia
as
an
engineer.
He
gets
a
true
• Eric
studied
[X]
and
has
now
been
working
the
last
kick
out
of
designing
the
perfect
product.
Together
with
the
ten
years
on
the
same
product
in
which
he
architect
he
decides
on
which
product
to
buy.
specialized.
• He
stays
up
to
date
on
trends,
but
doesn’t
follow
any
extra
courses
to
extend
his
knowledge.
• Media
preferences
• Specific
goals/needs/aItudes
• He
reads
a
few
newssites.
• Eric
works
hard
to
create
the
best
product
possible.
• He
likes
his
workrelated
informaGon
on
paper.
na
• He
loves
his
work.
GeTng
his
work
done
like
he
• Any
search
funcGon
should
be
fast
and
easy
to
use.
wants
to,
gives
him
saGsfacGon.
erso
• When
reading
informaGon
on
products
he
should
be
• He
is
always
very
interested
in
new
products.
Even
P
able
to
idenGfy
the
needed
informaGon
quickly.
the
slightest
adjustment
to
an
exisGng
product
is
• He
reads
around
the
markeGng
talk.
He
is
interested
interesGng
to
him.
to
read
the
technical
part.
• He
is
not
doing
much
with
social
media.
• From
an
[company]
he
wants
specific
know-­‐how
and
• Rela9onship
with
[company]
a
high
preference
to
test
new
products.
• Eric
knows
his
way
around
with
[company].
He
is
• When
his
expectaGons
of
a
product
are
high
he
familiar
with
the
amount
of
support
[company]
doesn’t
want
to
wait.
offers
and
the
design
benefit
[company]
[X]
products
• He
is
interested
in
block
diagrams
and
some
other
can
offer.
content.
• He
is
not
aware
that
[company]
has
so
much
[X]
• He
uses
the
[X]
manual
heavily
acGvity
in
Nijmegen.
• According
to
Eric,
[company]
doesn’t
innovate
their
product
oRen
enough.
Eric
Järvinen
-­‐
Engineer

9. Is
this
good
user
experience?

10. Is
this
good
user
experience?

11. Bad
UX
is
the
fault
of
the
designer
Did
you
ever
blame
yourself?

12. The
elements
of
User
Experience
The
elements
of
User
Experience
Jesse
James
Garret,
AdapGve
Path

13. My
UX
work
Importance
of
the
web
professionaly
Consultant 25% 13% 63%
Specifier 33% 33% 33%
Distributor 9% 9% 22% 39% 22%
Very
unimportant
Supplier 9% 9% 36% 27% 18% Unimportant
Moderately
Important
Agent 7% 7% 40% 40% 7%
Important
Customer Very
Important
13% 15% 38% 24% 10%
Contractor
/
installer 16% 47% 37%
Interac9on
Design
End-­‐user
(e.g.
project
owner) 20% 60% 20%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
User
research
Informa9on
Requirements
Architecture

14. Informa9on
architecture

15. Informa9on
architecture

16. Informa9on
architecture

17. Informa9on
architecture
“An
informaGon
architecture
(IA)
establishes
decision
making
principles
and
standards
for
the
use
of
informaGon
as
a
resource”

18. Interac9on
design

19. Interac9on
design

20. Interac9on
design

21. Interac9on
design

22. Interac9on
design

23. Interac9on
design
hp://youtu.be/MGMsT4qNA-­‐c

24. Interac9on
design
“InteracGon
design
(IxD)
is
the
pracGce
of
designing
interacGve
products,
environments,
systems,
and
services”

25. Any
examples
from
the
wild?

26. QuesGons?
By Servicios Internos Inc. (Flickr.com)