5. “Aandacht staat aan of uit. In die
context is aansprekend creatief werk
de sleutel tot succes. Commerciële
content moet niet alleen kunnen
concurreren met andere merken,
maar ook met videogames, tv-
programma’s en websites.”
Andrew Robertson - CEO BBDO Worldwide
Source:Adformatie
6.
7. It takes a big idea to attract the attention
of consumers and get them to buy your
product. Unless your advertising contains a
big idea, it will pass like a ship in the night.
I doubt if more than one campaign in a
hundred contains a big idea.
David Ogilvy
10. Consumers creating commercials “is part of this
brave new world we live in,” said Lee Clow,
chairman and chief creative officer at TBWA
Worldwide,
“It’s an exciting new format for brands to
communicate with their audiences,” Mr. Clow said.
“People’s relationship with a brand is becoming a
dialog, not a monolog.”
19. Old skool ‘rules’...
> It starts with a story...
> Think three dimensional and big!
> Non spot is king
> Choose or create a momentum
> Empower the consumer
> And...