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Jeroen De Bakker

Introductie van de GVR Kennissessie van 3 maart 2008

Tecnologia Design

THIS IS MARCH 3

2008
INTRODUCTION GVR KENNISSESSIE

Concept2008
development
Concept
test
Campaign
live!
Reseach
results

www.thisis2008.com

“Yesterdayʼs commercial
messages were highly polished

2008
pieces of corporate
propaganda... as we lived in an
era of deference, we gave
them credence”
Shaun McIIrath

http://www.youtube.com/watch?v=n3eZyQ2QBoQ

www.thisis2008.com

“Only one in the 100 people
know that Unilever owns both

2008
Axe and Dove, but that
person is likely to participate
in social media”
Jim Nail, Cymfony

http://www.youtube.com/watch?v=SwDEF-w4rJk

www.thisis2008.com

“The implications of this are
myriad and the posisibilities

2008
endless, so long as one
can migrate from a
marketing mindset of
control to one of inﬂuence”
Shaun McIIrath

THIS IS MARCH 3

2008
www.thisis2008.com

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