"The World's Most Valuable Whiteboard Session" by Steve Jobs
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When Steve Jobs took over Apple in 1997, one whiteboard session changed the entire company ~ and as a result changed the world...
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"The World's Most Valuable Whiteboard Session" by Steve Jobs
- 1. How Did One Whiteboard Session Create The World’s Largest Company? By @JeremyWaite
- 3. 1996 • Apple was on the verge of bankruptcy • Gil Amelio was CEO • Apple was licensing it’s OS • They were constantly adding new product lines
- 4. Apple Board Discussion June 1997
- 5. Apple Board Discussion June 1997 a) If we keep Gill as CEO there’s a 10% chance we’ll avoid bankruptcy
- 6. Apple Board Discussion June 1997 a) If we keep Gill as CEO there’s a 10% chance we’ll avoid bankruptcy b) If we fire Gil and Steve comes back, we have a 60% chance of survival
- 7. Apple Board Discussion June 1997 a) If we keep Gill as CEO there’s a 10% chance we’ll avoid bankruptcy b) If we fire Gil and Steve comes back, we have a 60% chance of survival c) If we fire Gil and Steve doesn’t come back, we have a 40% chance of survival
- 8. 1997 Steve agrees to return to Apple as an adviser to the board unDl they find a new CEO
- 9. Apple were due to ship 1 million StyleWriter printers in 1997
- 10. Apple were due to ship 1 million StyleWriter printers in 1997… … but they didn’t expect to make any money from them.
- 11. The Newton was a good device… With a stylus… Using hand-‐wriDng technology that almost worked…
- 12. The Newton was a good device… With a stylus… Using hand-‐wriDng technology that almost worked… But no-‐one bought one!
- 13. By the early 1990’s Apple product lines exploded
- 14. The first thing Steve did was conduct a product review to try to find out why the company wasn’t working.
- 15. • By 1996 Apple had too many products • Nobody understood the difference between them • The world’s most emoJonal brand wasn’t emoJonal • “No magic” -‐ even the product names were numbers “The products suck… There’s no SEX in them anymore”. Steve Jobs ~ July 1997
- 17. In the middle of the product review meeDng, Steve told everyone to stop and started to explain his vision of the future. He drew two lines on the whiteboard and said, “this is all we need”...
- 24. Before Steve
- 25. AWer Steve
- 27. Apple almost declared bankruptcy in 1996.
- 28. * According to Interbrand 100 Report 2013 Apple almost declared bankruptcy in 1996. They are now the World’s largest brand -‐ Valued at over $98.3bn.
- 29. “My gut was that Apple had some really good technology, but it was fucked up by mismanagement”. Steve Jobs 1997
- 30. “By shu]ng down the Newton, I freed up some good engineers who could work on new mobile devices”. Those engineers soon started work on “Project Purple”…
- 31. Project Purple
- 32. On January 9th, 2007 Steve announced the launch of the iPhone.
- 33. On January 9th, 2007 Steve announced the launch of the iPhone. Stylus not included
- 34. Apple have now sold over 300m iPhones
- 35. Apple have now sold over 300m iPhones ... and there are now more mobile phones in the world than tooth brushes.