Talk given at the EduCamp 2010 unconference on 11 March 2010.

1. UCL and iTunes U
An institutional study
Jeremy Speller
Director of Media Services
EduCamp London
11 March 2010

2. What we’re going to cover

3. What we’re going to cover
• What’s iTunes U all about?
• How we came to be on
iTunes U
• What you need to do it
• VLE integration
• Where we are now
• Future developments

4. How it started

5. iTunes U

6. iTunes U

7. iTunes U
• Over 300 public
sites worldwide

8. iTunes U
• Over 300 public
sites worldwide
• 11 in the UK

9. iTunes U
• Over 300 public
sites worldwide
• 11 in the UK
• Over 100m
downloads

10. iTunes U
• Over 300 public
sites worldwide
• 11 in the UK
• Over 100m
downloads
• Open University

11. How UCL came to be on iTunes U
• Approached in late 2007
• Briefing February 2008
– part of the iTunes U Lighthouse Project
• Launch June 2008
– very...er...challenging!

12. What you need
to do it
• Apple UK introduction: http://is.gd/ytXM
• iTunes U support: http://is.gd/ytYb

13. Gathering the team

14. Gathering the team
• UCLb - legal and PM

15. Gathering the team
• UCLb - legal and PM
• Corporate Communications
- “tone” and PR

16. Gathering the team
• UCLb - legal and PM
• Corporate Communications
- “tone” and PR
• Media Services - Audio
Visual, Illustration,
Multimedia, Photography,
Web Services

17. Gathering the team
• UCLb - legal and PM
• Corporate Communications
- “tone” and PR
• Media Services - Audio
Visual, Illustration,
Multimedia, Photography,
Web Services
• Information Systems -
infrastructure and
authentication

18. Gathering the team
• UCLb - legal and PM
• Corporate Communications
- “tone” and PR
• Media Services - Audio
Visual, Illustration,
Multimedia, Photography,
Web Services
• Information Systems -
infrastructure and
authentication
• Library - copyright and IPR

19. The most important things

20. The most important things
• Content

21. The most important things
• Content
• Content

22. The most important things
• Content
• Content
•Content

23. The most important things
• Content
• Content
•Content
– Spreadsheet of ideal and realistic content to
launch
– Technical and legal pragmatism
– Workflow of responsibilities
– Keeping some back

24. The most important things
• Content
• Content
•Content
– Spreadsheet of ideal and realistic content to
launch
– Technical and legal pragmatism
– Workflow of responsibilities
– Keeping some back

25. iTunes U private & Moodle

26. iTunes U private & Moodle
• Academic requirement

27. iTunes U private & Moodle
• Academic requirement
• Streamed Flash on-demand within Moodle

28. iTunes U private & Moodle
• Academic requirement
• Streamed Flash on-demand within Moodle
• Moodle link to course page on iTunes U

29. Where we are

30. Where we are

31. Where we are
• Started with c150 items of
content

32. Where we are
• Started with c150 items of
content
• Now c1,500 items

33. Where we are
• Started with c150 items of
content
• Now c1,500 items
• About 12,000 downloads per
month

34. Where we are
• Started with c150 items of
content
• Now c1,500 items
• About 12,000 downloads per
month
• About 250,000 since we
started

35. Where we are

36. Where we are
Online Media Services
Podcast Producer development
Web-submission interface
Flash server integration
Metadata standards
Metadata database development
Podcast Library
RSS/ATOM feed aggregation

37. Where we are
Online Media Services
Podcast Producer development
Web-submission interface
Flash server integration
Metadata standards
Metadata database development
Podcast Library
RSS/ATOM feed aggregation

38. Where we are
iTunes U
Site design
Content administration
Podcast Producer integration
Automation
Online Media Services RSS / Web Services
Podcast Producer development
Podcast Library
Web-submission interface Metadata standards
Flash server integration
Metadata standards
Metadata database development
Podcast Library
RSS/ATOM feed aggregation

39. Where we are
Online Media Services iTunes U
Podcast Producer development Site design
Web-submission interface Content administration
Flash server integration Podcast Producer integration
Metadata standards Automation
Metadata database development RSS / Web Services
Podcast Library Podcast Library
RSS/ATOM feed aggregation Metadata standards

40. Where we are
Lecture Capture
Pilot installation
Pilot testing
Podcast Producer integration
Service development
Online Media Services iTunes U Service roll-out
Podcast Producer development Site design
Web-submission interface Content administration
Flash server integration Podcast Producer integration
Metadata standards Automation
Metadata database development RSS / Web Services
Podcast Library Podcast Library
RSS/ATOM feed aggregation Metadata standards

41. Where we are
Online Media Services iTunes U Lecture Capture
Podcast Producer development Site design Pilot installation
Web-submission interface Content administration Pilot testing
Flash server integration Podcast Producer integration Podcast Producer integration
Metadata standards Automation Service development
Metadata database development RSS / Web Services Service roll-out
Podcast Library Podcast Library
RSS/ATOM feed aggregation Metadata standards

42. Where we are
Online Media Services iTunes U Lecture Capture
Podcast Producer development Site design Pilot installation
Web-submission interface Content administration Pilot testing
Flash server integration Podcast Producer integration Podcast Producer integration
Metadata standards Automation Service development
Metadata database development RSS / Web Services Service roll-out
Podcast Library Podcast Library
RSS/ATOM feed aggregation Metadata standards

43. Where we are Teaching & Learning Support
Sub-Committee
Online Media Programme
Board
Online Media Services iTunes U Lecture Capture
Podcast Producer development Site design Pilot installation
Web-submission interface Content administration Pilot testing
Flash server integration Podcast Producer integration Podcast Producer integration
Metadata standards Automation Service development
Metadata database development RSS / Web Services Service roll-out
Podcast Library Podcast Library
RSS/ATOM feed aggregation Metadata standards

44. The future

45. The future

46. The future
• Further development of private
site

47. The future
• Further development of private
site
• Redevelopment of public site

48. The future
• Further development of private
site
• Redevelopment of public site
• OLM App
– ingests and uploads user files to
• Flash
• Moodle
• iTunes U

49. Q and A
contact: j.speller@ucl.ac.uk
slideshare.net/jeremyspeller
Images copyright © UCL Photography
iTunes is a trademark of Apple Inc., registered in the U.S. and other countries