Mais conteúdo relacionado Semelhante a Beyond the Blog: Tools For Communicating with Your Community (20) Beyond the Blog: Tools For Communicating with Your Community10. HTML EMAILS
• Visually appealing
• Track subscribers’ actions (clicks / opens)
• Integrate with CRM
• Schedule email distribution
• Don’t create email “BLASTS”
10
14. CAMPAIGN CONSIDERATIONS
• Segment lists appropriately
• Test highest effective open rates, base schedule
accordingly.
• Keep the call-to-action simple and clear
14
Notas do Editor \n \n \n \n \n \n \n \n \n \n RSS\nAutoResponders\n\n \n \n \n requires focus\n http://www.flickr.com/photos/mdales/6602332085/sizes/l/in/photostream/\n Update regularly.\n\nhttp://www.flickr.com/photos/markybon/238335110/sizes/l/in/photostream/\n Use images. \nAttribute images (when necessary). \nTell enough, but not too much.\n\n\n http://www.flickr.com/photos/dinnerseries/5974874958/sizes/l/in/photostream/\n \n