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Social Media
Blueprint
LinkedIn
Stats
Ever second two new members join
More than 2.8 million company pages
Executives from all 2012 Fortune 500
companies are members

Impact Filter
Score

9

out of 10
LinkedIn
Account Setup

Effective Marketing

Taking it to the next level
LinkedIn
Account Setup
Professional profile picture
Fill in profile info
Start and fill in company page
Join groups, Start a group
Effective Marketing

Concept

People go to LinkedIn hungry for
information, looking for a job, find a
connection or edge and meet
professional like-minded people.
Effective Marketing

Concept

I predict that in the next 24 months
checking into LinkedIn will be a regular
part of our life just like on Facebook.
-Gary Vaynerchuk
Effective Marketing

Strategy

Exclusively business-oriented site
Natural platform for B2B marketers
Build community with open/public
group
Private customer groups
The Next Level

Strategy

Search similar groups related to topics
of ILM podcast
Invite to public group
Inside the group make exclusive group
promotions
LinkedIn ads: Free video training for
generating leads, offer existing
products after delivering free training
Social Media
Blueprint
LinkedIn
is for
Professionals

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