One man\'s opinion about how to most effectively use Twitter.

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#twebinar
Using Twitter to
Build Your Global MicroBrand*
A Never Stop Marketing Twebinar
Jeremy Epstein
Marketing Navigator
NeverStopMarketing.com
* HT: @gapingvoid

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#twebinar
What Is Your Global MicroBrand?
Marketing
Passion/Expertise
Community
Passion/Expertise Technology
Passion/Expertise

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#twebinar
3 Strategic Uses of Twitter
Key
Contacts
Sharing
Listening

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#Twebinar
Listening to Develop
Subject Matter Expertise
Find Experts with a
High Signal:Noise Ratio

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#Twebinar
Follow the Experts
Marketing
Community Technology

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#Twebinar
Start Somewhere…
Follow Me on Twitter

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#Twebinar
Trust Your Network of Experts…

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#Twebinar
Find the Needles…
Search.Twitter.Com

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#Twebinar
Continuous Searching…
TweetDeck.com
desktop.seesmic.com

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#Twebinar
Filter and Optimize
Potential
Potential Follows
Follows
Potential
Follows
People You Follow

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Market Valuation

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Followcost
followcost.com

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Signal:Noise Ratio
Twitalyzer.com

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Pull Out the Weeds...
Note: I don’t consider @JeffHurt a weed 

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Demo
techhit.com/OutTwit/

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Demo/TweetDeck
Filtering to Find
• RT
• http://

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#Twebinar
Sharing to Reinforce Your Niche
But don’t forget the “social” part of
social media…

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80-20 or 90-10: Your Call
Be You: Be Social
Marketing
GMB
It’s
Community Technology

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ABL: Always Be Linking

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Syndicate and Share
Blogs
Stumble
Delicious
Upon
Greader Twitter Digg

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Your Tweet Length

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ReTweet to Give Back and Get Noticed

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Manage Expectations

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And Limit the Self-Promotion
It’s Not About You…

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Some Ways To Measure…

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And Using Building Relationships
with Key Contacts?

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#Twebinar
Sorry, Have to Keep Something For
Next Time…

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Thank you!!
W: NeverStopMarketing.com
B: IgnitingTheRevolution.com
E: jer979@neverstopmarketing.com
linkedin.com/in/jer979