Developing the never stop marketing...to the cloud blueprint part 2
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This document outlines homework assignments for a marketing course focused on cloud technologies. It instructs students to: 1) Identify their top 10 raving fans and beta test their "Made to Stick" story incorporating a cloud angle. 2) Review two other students' beta stories and leave comments. 3) Set up three listening posts by monitoring relevant online resources, and share what they've done in the course notes. 4) Engage with their 10 fans weekly with one or two cloud-related touches each, and record the interactions. 5) Make a total of eight connections among their fans based on common interests. 6) Advocate for their fans by being nice.
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Developing the never stop marketing...to the cloud blueprint part 2
- 1. Never Stop Marketing…to the Cloud!!Part 2 @jer979 Jeremy Epstein Marketing Navigator NeverStopMarketing.com
- 2. Did the dog eat your Homework? Identify your top 10 “raving fans” Beta 1 of your “Made to Stick” Story @jer979
- 3. Whiteboard: Whose story did you love? Name names
- 4. So, Let’s Hear It… Calling on YOU @jer979
- 5. “Made To Stick” Criteria S- Simple-what is the core of your idea? U- Unexpected-people pay attention when something defies their expectations C- Concrete-solid images and real data make your idea more believable C- Credible-who is telling the story is important. E- Emotional-let's not kid ourselves. We are emotional beings at our core S- Story-People love stories and pay more attention when they want to find out "what happens at the end." @jer979
- 6. Homework 1 Beta 2 of your story Inject the “cloud” angle Record as Video Post and share permalink here: http://bit.ly/CloudChamps7 Deadline: Friday, Feb. 4th @jer979
- 7. Homework 2 Review 2 OTHER videos Leave your name as a commenter http://bit.ly/CloudChamps7 “Made to Stick Story, Beta 2” Deadline: Thurs. Feb. 10th
- 8. Community Cultivation Read the Blog Series: http://bit.ly/Community1 @jer979
- 10. Some Resources @jer979 Your Network Facebook LinkedIn Twitter OutTwit The Web Google Reader Google Alerts SM2 by Techrigy Twitter IceRocket TweetBeep TweetDeck OutTwit BackTweets
- 11. Demos Live from your teammates… Doug, Charlie, and Dennis
- 13. Homework 3 If you don’t have them already, set up 3 listening posts… Share what you’ve done in our team OneNote under “Your New Listening Posts” Deadline: Monday, Feb. 14th @jer979
- 15. Video Slide
- 16. The Content Formula @jer979
- 17. Homework 4 For each of your 10 Raving Fans, commit to 1 or 2 relevant Cloud touches per week (ideally based on your listening post efforts) Keep a record of permalinks Yes, that’s 20-40 touches in 2 weeks Start Date: Monday, Feb. 7th End Date: Friday, Feb. 18th Send the list of links by Fri. Feb. 18th to: mary@neverstopmarketing.com @jer979
- 18. @jer979 Be the Connector
- 19. @jer979 28 65 14
- 20. Homework 5 Among your Raving Fans, make a total 8 different connections based on a relevant commonality Deadline: Thursday, Feb. 17th @jer979
- 21. @jer979 Advocacy as Practice
- 22. Homework 6 Uh, just be nice and advocate for them… @jer979
- 24. Next Call Date Friday, Feb. 18th…. @jer979
Editor's Notes
- Listening as a Fundamental Marketing PracticeDell IdeaStormMyStarbucks
- TwitterSearch.twitter.comOutTwitTweetDeckSocialThingAlertThingyBlogsTechnoratihttp://blogsearch.google.com/WebGoogle Alertshttp://www.techrigy.com/Your NetworkStatus UpdatesLinkedIn UpdatesAideRSS
- Big Idea: There are ALWAYS people talking about everything…the network resists and rejects control.Motrin Moms, what if? Counter example, submit, vote, mass collaborateGoogle is a part of your brandTiger Woods Video…http://www.youtube.com/watch?v=FZ1st1Vw2kY
- Fred Wilson meetupReed’s lawMake other’s better…Connect the community with each otherPut yourself at the center of other people’s networks
- TechCrunch/ComcastCaresT-mobile storyPaul Beck again2. Advocacy as a deliberate marketing channel: Don't just tack on a WOMM program. Make it core and make the discipline of making it work central to your team.
- Never stop marketing