Babolat Social Media Marketing Plan

1. Tennis TENNIS RUNS IN OUR BLOOD

2. Strengths Wide Youth Appeal Cutting Edge Technology Sponsor Top Tennis Professionals Weaknesses Opportunities Threats Untraditional Online Media Not Integrated Weak Social Media Presence More Use of Social Media More Fan Accessibility to Sponsored Athletes Mobile Application Games, Contests, and Sweepstakes Conservative, Traditional Competitors

3. TENNIS RUNS IN OUR BLOOD

4. Social Media

5. Blogging by Sponsored Athletes

6. Viral Videos

7. Kim Clijsters No. 1 Rank Mobile Application

8. Measuring Success

9. Timeline: Pulsing Schedule

10. Social Media Budget $75,200