2. 2
About Me
I have nearly 15 years of IT experience
I am a P. Eng (Professional Engineer) and PMP
(Project Management Professional)
My knowledge includes strategic planning,
technical, and financial expertise
I championed business strategies and led
complex IT initiatives for Fortune 500 companies
EMAIL jenzy.thomas@gmail.com Ÿ LINKEDIN www.linkedin.com/in/jenzythomas
3. Overview
I worked as a senior project manager at a
marketing automation software company
It was the leader in marketing automation, a new
emerging IT space
Clients ranged from small to large corporations
I oversaw all aspects of the implementation of
complex demand generation platforms
EMAIL jenzy.thomas@gmail.com Ÿ LINKEDIN www.linkedin.com/in/jenzythomas
4. Background
Main product was a cloud computing platform
perceived as the “Cadillac” of marketing
automation solutions
The product was an innovative multi-functional
platform, continuously evolving based on
changing industry needs
Its implementation involved several deliverables
and project team engagements
Fully completed deployments took between
three to six months
EMAIL jenzy.thomas@gmail.com Ÿ LINKEDIN www.linkedin.com/in/jenzythomas
5. Challenge
Negative views of the product included:
Deployments were difficult and time consuming
It was expensive and resource intensive to fully
implement
ROI was realized only after a long period of time
EMAIL jenzy.thomas@gmail.com Ÿ LINKEDIN www.linkedin.com/in/jenzythomas
6. Action
Developed business case to formulate an “self-
service” implementation offering
Designed and introduced automated
deployment service
Coached internal stakeholders on new offer to
facilitate messaging during sales cycle
Managed initial group of clients through this
service and incorporated modifications based on
client feedback
EMAIL jenzy.thomas@gmail.com Ÿ LINKEDIN www.linkedin.com/in/jenzythomas
7. Result
Self-configuration offer resulted in:
An 84% improvement in time-to-value for customers
An improvement in perception of the product’s ease of use
An inexpensive deployment option for clients
A proven way how ROI can be realized quickly
EMAIL jenzy.thomas@gmail.com Ÿ LINKEDIN www.linkedin.com/in/jenzythomas