//JENS_LAUGESEN Pressbook 2002-2008

1. //JENS _ LAUGESEN
portfolio
copyright jens laugesen london 2009 copyright jens laugesen london 2009

2. biography
Born and raised in Denmark, Jens D. Laugesen moved to Paris in 1987 Other awards included the British Fashion Council’s FASHION FOR-
where he worked as chief assistant to visionary fashion photographer/ WARD award for SS08, entailing financial support from Westfield London
art director Gunnar Larsen. This introduction to the world of high fashion for two consecutive seasons, and ‘Designer of the Year’ in March 2008 in
encouraged Jens to study the techniques of Haute Couture design at the his native Denmark.
Chambre Syndicale de la Couture Parisienne. He graduated as top student
in 1991, which resulted in him undertaking rare and prestigious intern- Jens designed 12 collections (4 trilogies) with his eponymous brand, that
ships in the couture studios of both M. Paco Rabanne, and M. Hubert De became know for it’s conceptual thinking and personal “utilitarian” ap-
Givenchy. proach to the architecture of clothing. Developing a personal design phi-
losophy named “Hybrid Reconstruction”, his work has also been featured
Subsequently Jens worked for 2 years as a fashion journalist for the Scandi- in various style reference books including FASHION NOW 2 by I-D for
navian press before returning to education in 1993 to taking a Masters De- Tashcheon, SAMPLE 100 for Phaidon just as it has been showcased in nu-
gree in Fashion Management at the INSTITUT FRANCAIS DE LA MODE merous collective exhibitions in international museums such as VICTORIA
IFM in Paris. Following his graduation from IFM in 1994, Laugesen spent & ALBERT V&A (London), UCAD MUSEE DE LA MODE at LE LOUVRE
the following six years working as senior collection designer, design studio (Paris) DANISH DESIGN CENTER, (Copenhagen) and FASHION IN-
manager and head of collection for a number of internationally renowned SITUTTE OF TECHNOLOGY FIT (New York).
design houses in Paris at both Haute Couture and Ready-to-Wear level.
Collaborations with prestigious fashion brands include capsule collections
In 2000 Jens relocated to London, where he joined the prestigious MA Fash- and creative concepts designed for ATELIER SWAROVSKI, TOPSHOP,
ion (womenswear) course at CENTRAL SAINT MARTINS CSM. Graduat- KOPENHAGEN FUR, COTTON USA and SPIEWAK.
ing with a distinction in February 2002, his much-acclaimed graduate col-
lection was selected by leading Paris boutique Maria Luisa to be exhibited Most recently he has collaborated for SS09 and AW0910 with LINDA FAR-
in the coveted store windows during Haute Couture week in July 2002. ROW VINTAGE for the launch of the brands first “hybrid” sunglasses,
Jens was also invited to present his eponymous collection at London Fash- cross breading the glamorous origins of the iconic brand with a 70’s unisex
ion Week’s talent spotting FASHION EAST show. aviator. Jens has also taught on the Fashion Design MA course at Central
Saint Martins and is currently undertaking consultancies as Creative Di-
Heralded by Observer Magazine as “London’s answer to Helmut Lang”, rector and Design Advisor for international Luxury and Ready to Wear
Jens was awarded the British Fashion Council’s NEW GENERATION clients.
award, permitting him to move his show onto the official London Fashion
Week schedule for the coming 5 seasons. The first on-schedule show was
an immediate success and he was named “the next big thing” by fash-
ion industry figurehead Suzy Menkes, of the International Herald Tribune
who described his collection as having “a sluttish elegance”.
The //JENS_LAUGESEN label went on to trade for 6 years, during which
time it showed on the London Fashion Week and Paris Fashion Week of-
ficial schedules, and was stocked in more than 45 high profile stores world-
wide, including Doverstreet Market and Selfridges (London), Maria Luisa
(Paris), Lazzari (Treviso, Italy), Andreas Murkodis (Berlin), UK Style (Mos-
cow), Susan of Burlingame and Opening Ceremonie (USA), IT and Shine
(Hong Kong), Loveless, Adelaide and Beams International (Tokyo).
In 2006, Jens Laugesen became the first London designer to be awarded
the French ANDAM FASHION AWARD,, a fashion award for young de-
signers supported by LVMH Group and L’Oreal, and which has previ-
ously been awarded to the designers such as Martin Margiela and Viktor
and Rolf, amongst others. The prestigious financial award allowed him to
present his AW0708 collection in Paris with an exhibition at the Musee des
Arts Decoratifs, in the Louvre. The following season Jens returned to the
London schedule, with a collection that was described by Vogue.com as
‘one of the most beautiful shows of London Fashion Week’.
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3. collections exhibitions awards
INTERIØR 03 / autumn winter 0809 2008 GOTHIC COUTURE, Fashion Institute of 2008 DESIGNER OF THE YEAR Award at DANSK
2nd BFC FASHION FORWARD award sponsored by Westfield London. Collection Technology FIT New York. Selected by Valerie Fashion Awards in Copenhagen.
shown in the BFC tent with support from Swarovski, Darrol Mannequins, Danish Tex- Steele to participate with dresses from SS08 and
tile Federation DTB. Winner of “Designer of the Year” at DANSK Fashion Awards in AW0809. 2007-2008 BFC FASHION FORWARD Award, London.
Copenhagen. Won for 2 consecutive seasons SS08, AW0809.
2007 INTERIØR 01, UCAD MUSEE DE LA MODE,
INTERIØR 02 / spring summer 08 Le Louvre, Paris. Individual exhibition during 2006 ANDAM FASHION AWARD, Paris.
1st BFC FASHION FORWARD Award sponsored by Westfield London. Collection Parish Fashion Week following the ANDAM With financial support from L’OREAL & LVMH
shown in the BFC tent with support from Swarovski, Kopenhagen Fur and DTB. Win- Fashion Award. Group.
ner of Danish Textile Federations Bursary. Pre-collection showcased during Copenhagen
Fashion Week at Gallery. 24 HOURS, WHITE, Superstudio, Milan Fash- 2006 DTB DANISH TEXTILE FEDERATIONS Bur-
ion Week. Individual Exhibition with AW0708 sary.
INTERIØR 01 / autumn winter 0708 collection.
ANDAM Award colleciton with financial support from L’OREAL Professionell and 2005 CSM DESIGNER IN RESIDENCE AWARD by
LVMH. Collection shown in Vauxhall Fashion Show Venue with support from LVMH FRIDAY 13th, Berlin Fashion Week. Collective Merchant Tailors Corporation.
Group, L’OREAL Professionell, Swarovski, Kopenhagen Fur and Cotton Usa. Collabo- exhibition with ‘Black Box’ installation. DE-
ration with COTTON USA development of Capsule colleciton of white shirts. “Future SIGN BIENALE, Koldinghus Museum, Den- 2003-2004 BFC NEW GENERATION Award supported by
Now” exhibition at UCAD Musee de la Mode at Le Louvre, Paris supported by Bang & mark. TOPSHOP, won for SS03, AW0304 and SS04.
Olufsen. « White 24 hours » exhibiton during Milan Fashion Week. Participation with dress from SS07.
2002 FASHION EAST AWARD sponsored by
FUTURE NOW 03 / spring summer 07 2006 ANNA PIAGGI FASHION-IOLOGY at VIC- CHANNEL 4 TV for AW0203.
ANDAM Award collection with financial support from L’OREAL Professionell and TORIA & ALBERT V&A in London. Selected
LVMH Group. by Judith Clarck to participate in space next to
Margiela and Chanel.
FUTURE NOW 02 / autumn winter 0607
Inddividual static exhibition of colleciton at BETC/EURO RSCG gallery in Paris with MAY, EURO RSCG, Pasage du Desir Gallery,
simultaneous on-line screening of short film MAY on SHOWstudio Paris. Film/Fashion installation featuring with
simultaneous online presentation on SHOW-
FUTURE NOW 01 / spring summer 06 studio during Paris Fashion Week.
LFW Show in the BFC Tent at Natural History Museum.
UNIK DANISH FASHION, Gewerbemuseum,
OUTSIZE 03 / autumn winter 0506 Switzerland. Exhibition curated by Danish De-
Winner of The Merchant Taylors Corporation « Designer in Residence Award » at Cen- sign Center. Work selected for poster and invite
tral Saint Martins. LFW show in the BFC Tent at Battersea Park sponsored by Topshop. of exhibition.
HR:AVE film showcased at Danish Design Center during Copenhagen Fashion Week.
2005 UNIK DANISH FASHION, Nordic Cultural
OUTSIZE 02 / spring summer 05 House, Berlin. Exhibition curated by Danish
LFW show in the Danish Royal Embassy sponsored by Carlsberg Export and Topshop. Design Center.
OUTSIZE 01 / autumn winter 0405 HYBRID RECONSTRUCTION, Danish Design
3rd BFC NEW GENERATION AWARD. LFW show and collection sponsored by Top- Center , Copenhagen. Individual clothes-video-
shop and the British Fashion Council. Film « Quiet Please » documenting the back stage space installation during Copenhagen Fashion
of the AW0405 show, screened on SHOWstudio. Week.
GROUND ZERO 03 / spring summer 04 2004 UNIK DANISH FASHION, Danish Design Cen-
2nd BFC NEW GENERATION AWARD. LFW Show and collection sponsored by Top- tre, Copenhagen. Participation in exhibition on
shop and the British Fashion Council Film « Faith In Chaos » made in collaboration with Danish Fashion with individual installation.
Nick Knight shown as opening of LWF show. « Fait in Chaos » exhibiton in Adelaide
shop Japan during Tokyo Fashion Week. GROUND ZERO 03/FAITH IN CHAOS,
SHOWstudio, London. Conception of concep-
GROUND ZERO 02 / autumn winter 0304 tual film shot in collaboration with photogra-
1st BFC NEW GENERATION AWARD. LFW show and collection sponsored by Topshop pher Nick Knight for SHOWstudio presented
and the British Fashion Council. as opening for LFW Show and in Paris and
Tokyo.
GROUND ZERO 01 / spring summer 03
FASHION EAST Award. LFW collection shown as part of collective show sponsored
CHANNEL 4 TV.
copyright jens laugesen london 2009

4. portfolio
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5. 2008
Jens Laugesen is working a big shoulder this season. “
It’s a double shoulder pad, from men’s tailoring, ” he
explained.“ But I’ve been figuring out how to morph
that with corsetry to make a fusion that’s sexy.” That
meant he’d followed up the teddy boy tux jackets that
sold well from his Spring collection, refabricated them
from gold lamé to electric-blue couture brocade, and
added more drummer boy, DJ, and bomber shapes.
They came out paired with skintight high-waist pants,
body-hugging dresses, and a catsuit, to which the de-
signer had added some concession toward comfort and
fit in the form of panels of stretch in the back.
by Sarah Mower
STYLE.com / Feb 13th 2008
AW0809 Show Opening
London Fashion Week
INTERVIEW / Sep 2008
Editorial
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6. “ Jens Laugesen is the designer for the strong
and sophisticated woman of today. His design
philosophy is timeless, elegant and edgy, yet
each new collection nails the current mood. His
pieces are eminently desirable and Jens’s un-
compromising views on quality and style make
that his fashion never dates. “
Susanne Tide Frater
Creative brand consultant, ex Creative Direction
for SELFRIDGES, HARRODS / Feb 2008
ELLE DK / Oct 2009
Cover
TANK / Sep 2008
Editorial
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7. “ Masculine tailoring and soft feminine dresses
marked Jens Laugesen’s autumn/winter show-
ing with a play of hard against soft… And that
work on producing the perfect shoulder pad was
not in vain, with a series of some of the sharpest
tailoring seen this week. ”
WGSN / Feb 2008
DANSK / Aug 2008
Editorial
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8. 2007
“ Jens Laugesen may be London’s best object lesson in stick-
ing to your guns. In the late nineties when Helmut Lang
was God, this Danish-born designer started working, like
many others, on edgy tailoring. Then Lang disappeared,
and Laugesen’s minimal suiting experiments elicited mini-
mal interest. Now, though—in a season when the young
London fashion crowd is turning up at the shows in varia-
tions on sharp tailoring—his persistence may finally pay
off.
In this century, Stefano Pilati has sparked the renewed in-
terest in jackets. In other words, it’s tux time again. That
puts Laugesen’s narrow gold lamé jacket with black satin
revers and his white A-line dinner jacket in the frame. He’s
also thought about what to wear beneath them to create the
right leggy proportion: The solution is a hybrid of woven
fabric and Lycra that looks newer than leggings. “
by Sarah Mower
STYLE.com / Feb 16th 2007
Copenhagen Week 2007
SS08 pre-collection show opening
HARPER’S BAZAAR DK / Mar 2008
Editorial
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9. “ Jens always sticks to his woman which is
edgy, always black and white, he always
does a different take on tuxedo which is
very interesting… His woman is a very
edgy, very sexy, but very, very cool. ”
Lucinda Chambers Fashion Director
VOGUE UK / 2007
NEW YORK TIMES / Jan 13th 2008
Feature
VOGUE CHINA / May 2008
Editorial
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10. “ Yet another fashion spark from the
past is being reignited. Pierre Cardin, the
founding father of the 1960’s, would find
his satellite shapes – circles in perpetual
motion set against angular geometry – in
the work of Jens Laugesen. His flat round
application to the front of a dress was an
update on Cardin’s style. “
by Suzy Menkes
INTERNNATIONAL HERALD TRIBUNE / 20th Sep 2007
BOOK MODA / SS07
Feature
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11. VOGUE CHINA / Mar 2008
Editorial
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12. 2007
“ It was one of the most beautiful collections seen
this week… Models with faces bare…walked
slowly up and down the catwalk to romantic piano
music and the sound of crashing waves… The tai-
loring was second-to-none, the dresses whimsical
as well as seriously stylish and Jens is in London’s
front line. ”
by Dolly Jones
VOGUE.com / Feb 2007
MFF / Apr 2007
Editorial
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13. THE INDEPENDENT ON SUNDAY / Dec 2007
Editorial
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15. “ Jens Laugesen has not only matured as a designer of
strong silhouettes filled with subtle decorations, He also
picked up the Andam Fellowship from the Paris Luxury
Group LVMH Moet (Louis Vuitton Moet Hennessy) to help
him build his company.
Such was his passion for black – noble outfits with wide
but rounded cape shoulders and sparkle illuminating the
darkness – that a cheer rose from the photographers pen
when a white blouse finally appeared. It came with a bell
shaped black skirt, a silhouette that was a way forward for
the designer to expand ha rigidly narrow line. The swelling
thighs of jodhpur-shaped pants seemed more cwhalleng-
ing, but mostly this exercise in proportions made a clear,
strong show. “
by Suzy Menkes
INTERNATIONAL HERALD TRIBUNE / Feb 20th 2007
I-D / Jun 2007
Feature
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16. ANDAM AWARD
“As the first London-based designer to win both
the British Fashion Council’s New Generation
Award and the prestigious Andam Award from
the French, Jens Laugesen is a man to watch. His
sharply tailored, avantgarde pieces are now more
wearable than ever, with beautiful fabrics and
modish lines offering a thoroughly modern vision
of urban chic. ”
by Nisha Lilia Diu
STELLA The Sunday Telegraph Magazine / Jan 2007
Still form short film MAY
by Marcus Werner Hed
and Jens Laugesen
Shown During Paris fashion Week
with simultaneous screening on
SHOWstuido
VOGUE France / Nov 2006
Feature
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17. Andam Award Exhibition
UCAD Le Louvre / Mar 2007
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18. FUTURE CLASSIC
“ Danish-born, London-based designer Jens Laugesen
draws inspiration from uniform and genenric garments
like the t-shirt, the shirt, the tank top, the tuxedo jacket and
the tailored pants. In and attempt of “understanding the
semiotic of garments” he deconstructs and then re-assem-
bles them generating what he subtly calls hybrid shapes.
In Laugesens new collection, this philosophy of “hybrid
reconstruction” comes together with the inspirations from
Danish painter Wilhelm Hammershoi. “
by Iain R. Webb
THE INDEPENDENT / Dec 2007
copyright jens laugesen london 2009

19. ATLAS FOR FASHION
DESIGNERS by Laura Eclezia
Maomao publications, Spain, 2009
100 NEW FASHION DESIGNERS
by Hywell Davies
Laurence King Publishing, London, 2008
FASHION ILLUSTRATION
by Laird Borelli
Thames & Hudson, London, 2008
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20. FASHION NOW 2
by Thierry Jones (ID)
Taschen, Germany, 2005
SAMPLE 100 by Bronwyn Cosgrave
Phaidon, London, 2004
:UNIK DANISH FASHION
by Malene Malling and Henrik Most
Danish Design Center,
Copenhagen, 2003
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21. illustration
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28. Confidentiality Clause
The enclosed design material and creative concepts remains the
intellectual property of Jens Laugesen. It’s content is for the
adressed recipient only and may not bVe divulged to third parties
without the written consent of Jens Laugesen.
Copyright Jens Laugesen London 2009
www.jenslaugesen.com info@jenslaugesen.com
copyright jens laugesen london 2009 copyright jens laugesen london 2009