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Business case presentation
1.
2. eBay is an
online
website for
shopping and
auctioning
founded by
Pierre
Omidyar
3. It is one of the largest e-commerce
companies
With more than 200 million users, eBay is
a consumer-to-consumer marketplace
It allows people and businesses to buy
and sell goods and services, globally
4. eBay utilizes a decentralized structure in
which it uses a highly interconnected
network that allows users to auction
items directly to each other
It allows users to sell and buy goods and
services directly
It allows buyers and sellers to rate each
other
5. eBay is a self-governing, self-organizing, complex
organization
Blends order and chaos by utilizing both centralized
and decentralized structures
It provides order by making users log in and requiring
identification
Doesn’t offer some type of assurance against fraud
It has the buy now option (fixed price) which is a
unique benefit to the consumers
It also provides mobile payment and continues to
innovate
This allows eBay to remain stable and remain as one
of the largest marketplaces
6.
7. Key competitors:
- Amazon started off as a bookstore and
now expanded to which almost any item
searched can be purchased; though
Amazon is a key competitor, Amazon
sometimes works together with eBay
- Craigslist is a classified advertising
website for housing, jobs, and other
personal sales
8. PayPal is a payment service that stores
credit card information so the user can
check out with ease
Services for gifts and tools
Stuff by eBay is an easy way to organize
purchases by centralizing online receipts
Cell phone center provides services to
users such as looking for a new phone at
a great price
9. eBay has customers all over the world
User base of over 200 million
eBay Inc. is an important associated group
within eBay that enables commerce and
investor relations
Merchants worldwide
Business owners and startup businesses who
rely on eBay to sell their goods and services
Investors who have purchased stock
10. Collaborative, coordinative, and
competitive in that the decentralized
structure allows people to come
together to buy and sell products and
goods worldwide
• facilitates convenient and fast
customer service
• purchased PayPal to offer a safe and
easy way to complete transactions
11. • Recognizes threat and competition
and strives to provide valuable service
through the use of complementary
services (Stuff by eBay)
• Convenient payment methods
(PayPal) to overcome competition
• Provides rewards (earning 2% of their
money back) through eBay bucks
• improvements and developments are
constantly made by the eBay team
12. eBay provides numerous commerce
features
• PayPal – faster, safer way to pay
• GSI Commerce – leading provider of e-
commerce and interactive marketing
services
• X.Commerce – open commerce platform for
all merchants
13. First funding from Bench Mark Capital in the
amount of $6,700,000
Soon after, went public and started selling
shares on the NYSE
Relies on crowd funding
Relies on peer production (crowd wisdom);
draw on own local knowledge (buyers and
sellers) to facilitate a growing marketplace
Ability to aggregate
14. Relies on crowd sourcing – eBay is a
collaborative environment in which it provides
a platform for users to buy and sell to other
users directly
User-to-User distribution – no inventory
Personalizes and customizes for product
searches
Provides filters for products and services such as
price, location, and top-rated sellers
15. Utilizes the transaction model –
traditional model
Profit sharing and incentives - eBay uses
broker fees – take percentage of
whatever the action is – as sellers get
most of the money, eBay gets a portion
of it because they provide the platform
for which the users can sell
16. The eBay name and logo are registered
trademarks in the U.S. as well as
internationally
The use of the name and logo are only
permitted if the specific individual or
organization has a written license
agreement