1. Marketing & Content:
Decisions for the Future of Our Brands
November 19, 2009

2. Today’s Agenda
1. Dialing Back on the Year…
Year…
1. Dialing Back on the Year…
2. THANK YOU
2. THANK YOU
3. The Future of Information
3. The Future of Information
4. Today’’sSpeakers
4. Today s Speakers
Today’
5. In Conclusion
5. In Conclusion

3. Dialing Back On the Year…
JANUARY: Welcome to 2009
John Kamp/Coalition for Healthcare Communication
Pat Clinton/Pharmaceutical Executive
FEBRUARY: Successful Applications of Media Metrics/Measurements
Russ Haderer/BPA
Charlie Hunt/SDI
MARCH: Nexus Awards
Multispecialty: Deb Savage
Specialty: Gina Bennicasa
APRIL: Spring Integrated Marketing Panel
Moderator: Joanna Brietstein/Pharmaceutical Executive
Mark Bard/Manhattan Research
Eugene Lee/CMI
Kartik Shah/Skyscape
MAY: Pharmaceuticals 2009: An Industry in Transition
Mike Passanante/Verispan

4. Dialing Back On the Year (cont’d)…
JUNE: Reputation: the Impact on the Healthcare Industry
Paul Oestreicher/Oestreicher Communications
SEPTEMBER: The Fall Media Director Panel
Moderator: Bill Looney/Pharmaceutical Executive
Joe Barone: Greater Than One
Lisa Healey: Regan Campbell Ward McCann
Lee Slovitt: Heartbeat Digital
John Kamp: Coalition for Healthcare Communication
OCTOBER: Digital Content: Building Bridges to Your Future
Andrew Davis: Tippingpoint Labs
Dora Shankman: Shankman Media Services
NOVEMBER: Marketing & Content Decisions for the Future of Our
Brands
Todd Krizelman/Magazine Radar
Dorothy Gemmell/WebMD

5. Next Year…
More Video
More Webcasts
NEW RESEARCH—from Dick Anderson
Understanding & Projecting the Impact of Promotion
The Return of the DOCTORS’ CHOICE AWARDS
A New Administration
LOTS OF EXCITEMENT!

6. Our 2009 Board—Take a Bow…
President-Elect: Tino DeCarlo
Treasurer: Richard Roash
Secretary: Michael Guire
Immediate Past President: David March
AMM Operations Director: Dennis Johnson
Executive Committee: Art Wilschek
Charlie Hunt
Stephanie Hanaway

7. A Special Thank You
Our AH Support Team
Our AMM MEMBER COMPANIES
Our AMM Associate Members
Our Industry Partners
(4 A’s) American Association of Advertising Agencies
(ABM) Association of Business Media (ABM)
(AHMD) Association of Healthcare Media Directors
(CHC) Coalition for Healthcare Communication
(HCMA) Healthcare Marketing & Communications Council
(HBA) Healthcare Business Women’s Association
PHRMA
Our Speaker & Technical Experts:
Frank Iorio
Sue Reading
Eugene Lee

8. Committee Thank You Notes
All Committees, Committee Chairs & Board Liaisons
Advertising, Marketing & Research
Digital & Print Production
Doctors’ Choice Awards
Membership
Nexus Awards
Government & Industry Relations
Programs & Seminars
Web Development & Updates

9. FUTURE VISION—
What Form Will It Take?

11. Marketing & Content:
Decisions for the Future of Our Brands
TODAY’S SPEAKERS
Dorothy Gemmell: SVP/WebMD
Todd Krizelman: CEO/MagazineRadar

12. Marketing & Content:
Decisions for the Future of Our Brands
Dorothy Gemmell/SVP

13. Marketing & Content:
Decisions for the Future of Our Brands
Todd Krizelman/CEO

14. Signing off
as president!
Thanks so much
to all of you!
Jenny ☺