1. Embracing Social
Media to Enhance
Your Professional
Footprint
Jennifer Tomarchio, CPLP
National Advisor
for Chapters
Sunshine Area
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2. Poll: Are you a Linkedin user?

3. Poll: Are you on Facebook?

4. Poll: Do you use Twitter?

5. Social Media Revolution
http://youtu.be/0eUeL3n7fDs
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6. Tweet #ASTDSCC
• During this collaborative session, please
feel free to Tweet your
– Ideas / Tips / Discoveries / Ah Ha! Moments
• Everyone benefits!
• Hashtags: #ASTDSCC #ASTD
#ASTDChapters
• Mentions: @ASTDSCC @jenni694
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7. Today’s Purpose
• Realize a greater networking profile through
the use of various social media channels.
• Expand your learning and marketing
potential by leveraging social media.
• Encourage the use of a backchannel in your
presentation design to engage learners and
distribute your message beyond the
physical room.
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8. When to Use What
I eat ice cream Here’s an ice cream recipe
I “like” ice cream
Cool pictures of my ice cream
I hang out with
people who like ice cream
I write (blog) about ice cream
This is where I eat
ice cream I recommend my favorite
Watch me eat Places to buy and eat ice cream
ice cream
I’m skilled at eating I am listening to “We all scream
ice cream for ice cream”
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9. So What? / Why Tweet?
• Get tips and ideas
• Share ideas / opinions / ideas
• Follow backchannels for richer content,
collaboration, and additional resources
• Attend live Tweet chats on topics of
interest
• It’s a learning tool!
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10. Getting Started
• Set up your account – recognizable name
• Brand yourself
– 1 line “bio”
– Website address
– Actual location
– Use a picture…Don’t be an Egg Head!
• Find people to follow
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11. Tools / Apps
HootSuite
TweetDeck
TweetChat.com
– to follow hashtag during live chats
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12. LinkedIn – Today’s Resume
• Create your profile / resume
– Add websites
– Upload contacts
– Get recommendations
– Use to create discussion, job board, etc.
– Get answers to today’s professional
challenges
ASTD National

13. Facebook
• Create your business “fan” page
– Send messages directly to your fans
– YouTube video box, content info, photos, blog
– Post photos from events
– Send “invites”
– Upload notes (press releases)
ASTD National Fan Page
ASTD CPLP Group

14. Blogging
• Publish ideas or discussion
– Write regularly
• Most often linked to website
Misadventures in Learning Blog
http://www.sharethebottle.com/

15. YouTube
• “How To” Videos
• Promote events / products / services
– South Florida Membership
• Record Testimonials
– Sponsors
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16. Grow a Great Following
1. Look for people you already know
2. Display Tweets on your web page
3. Offer something to followers / WIIFM
4. Join a “conversation”
5. Integrate your social networks
6. Add Social Media links in email signature
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17. For More Info
7 Twitter Strategies for Growing
a Great Following
http://t.co/awf0hDEa
5 Tips to Build a Powerful Network:
http://t.co/B8vvg609
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18. Marketing Planner
• Blog 1 – 2x month
• Twitter posts – increase frequency as event
approaches
• Linkedin – start discussions related to topic / follow
up afterward
• Facebook
– Post events / invites
– Post Youtube videos to promote
– Follow up with event photos
– Media releases 19

19. Twitter Session Prep Worksheet
• Get a moderator
– Speaker & moderator Twitter usernames
• Links to blogs and websites
• Hashtags to follow
• Set up tweets to post during session
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21. Check the Backchannel

22. Jennifer Tomarchio, CPLP
jennifer.tomarchio@firstdata.com
Mobile: 954-461-5724
@jenni694
Thank You!