Using Social Analytics For Testing Best Times, Content, Influencers
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Presented at Interactivity Digital, in South Beach, Florida. This was part of a panel where we discussed Social Media Analytics and KPIs.
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Using Social Analytics For Testing Best Times, Content, Influencers
- 1. Using Social Analytics For Testing By Jennifer Sable Lopez Director of Community at SEOmoz @jennita
- 2. You’ve gathered all the data.
- 4. You’ve convinced your boss.
- 5. Happy Dance
- 6. But, how can you actually use the data?
- 7. Hmmm…??
- 8. Use it to test, of course! Answer these questions…
- 9. What’s the best time of day to _______?
- 11. Post on Facebook @jennita #ID2013 Notice a trend?
- 12. Post on Facebook @jennita #ID2013
- 13. Publish a Blog Post @jennita #ID2013
- 14. Publish a Blog Post @jennita #ID2013 Same 24 hour time period
- 15. Publish a Blog Post @jennita #ID2013
- 16. What content gets shared most?
- 17. @jennita #ID2013
- 18. Facebook @jennita #ID2013 We post more links… But Photos have better engagement!
- 20. @jennita #ID2013 Content w/ the most reach
- 21. @jennita #ID2013 Content w/ the most reach Google+
- 22. Who are *my* influencers?
- 26. How about those negatives?
- 30. Don’t stop here.
- 31. Don’t stop here.
- 32. Don’t stop here.
- 33. Use your own data.
- 34. Test. Make Social work for you.
- 35. Jennifer Sable Lopez Director of Community at SEOmoz @jennita jen@seomoz.org Thank You