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The SEO Mind vs. The Social Mind Jen Sable Lopez, Community Manager, SEOmoz June 2011; SMX Advanced, Seattle
@jennita	  #SMX Tweets Help Rankings Eh?
@jennita	  #SMX Yeppers. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://www.seomoz.org/blog/tweets-effect-rankings-unexpected-case-study
Social Signals are Likely to Be Directly Influential Controlling for links, social metrics are well correlated with higher rankings in Google. This strongly suggests a direct influence. More http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankings
@jennita	  #SMX Results From My Social Circle More Qualified Results =  More  Qualified Traffic http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
Bigger Social Network + More Social Sharing = More Search Traffic & Better Rankings
@jennita	  #SMX The SEO Mind I <3 Keywords & Links
@jennita	  #SMX More Than Just Great Content What the… What? Yikes! Too long in SERPS & Tweets http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
@jennita	  #SMX Science of Retweets http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://www.slideshare.net/danzarrella/the-science-of-re-tweets
@jennita	  #SMX So How Do You Get Social Involved? Durr… Talk to Them http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
@jennita	  #SMX Show Them The Data! http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
@jennita	  #SMX The Social Mind
@jennita	  #SMX Keyword Targeting… What?! http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://twubs.com/
@jennita	  #SMX Canonical Who? Non- Canonical Version: http://www.seomoz.org/blog/an-seos-guide-to-http-status-codes?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+seomoz+%28SEOmoz+Daily+Blog%29&utm_content=FeedBurner Canonical Version: http://www.seomoz.org/blog/an-seos-guide-to-http-status-codes http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://www.seomoz.org/beginners-guide-to-seo
@jennita	  #SMX http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://www.seomoz.org/beginners-guide-to-seo
@jennita	  #SMX Ask Yourself This: Self…  What changes can I make to help with SEO more? http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
@jennita	  #SMX Headsmacking Tip: Is Sharing EASY? http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
@jennita	  #SMX Show THEM The Data http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://sharedcount.com & http://analytics.postrank.com
@jennita	  #SMX How Can The Social & SEO Minds Meld? Talk to each other – Training is key Share your data, yo! Exchange Tools
Thanks! Jen Sable Lopez, Community Manager, SEOmoz ,[object Object]

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The Social Mind vs The SEO Mind

  • 1. The SEO Mind vs. The Social Mind Jen Sable Lopez, Community Manager, SEOmoz June 2011; SMX Advanced, Seattle
  • 2. @jennita #SMX Tweets Help Rankings Eh?
  • 3. @jennita #SMX Yeppers. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://www.seomoz.org/blog/tweets-effect-rankings-unexpected-case-study
  • 4. Social Signals are Likely to Be Directly Influential Controlling for links, social metrics are well correlated with higher rankings in Google. This strongly suggests a direct influence. More http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankings
  • 5. @jennita #SMX Results From My Social Circle More Qualified Results = More Qualified Traffic http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 6. Bigger Social Network + More Social Sharing = More Search Traffic & Better Rankings
  • 7. @jennita #SMX The SEO Mind I <3 Keywords & Links
  • 8. @jennita #SMX More Than Just Great Content What the… What? Yikes! Too long in SERPS & Tweets http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 9. @jennita #SMX Science of Retweets http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://www.slideshare.net/danzarrella/the-science-of-re-tweets
  • 10. @jennita #SMX So How Do You Get Social Involved? Durr… Talk to Them http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 11. @jennita #SMX Show Them The Data! http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 12. @jennita #SMX The Social Mind
  • 13. @jennita #SMX Keyword Targeting… What?! http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://twubs.com/
  • 14. @jennita #SMX Canonical Who? Non- Canonical Version: http://www.seomoz.org/blog/an-seos-guide-to-http-status-codes?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+seomoz+%28SEOmoz+Daily+Blog%29&utm_content=FeedBurner Canonical Version: http://www.seomoz.org/blog/an-seos-guide-to-http-status-codes http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://www.seomoz.org/beginners-guide-to-seo
  • 15. @jennita #SMX http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://www.seomoz.org/beginners-guide-to-seo
  • 16. @jennita #SMX Ask Yourself This: Self… What changes can I make to help with SEO more? http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 17. @jennita #SMX Headsmacking Tip: Is Sharing EASY? http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 18. @jennita #SMX Show THEM The Data http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://sharedcount.com & http://analytics.postrank.com
  • 19. @jennita #SMX How Can The Social & SEO Minds Meld? Talk to each other – Training is key Share your data, yo! Exchange Tools
  • 20.
  • 22. Email: jen@seomoz.orgYou can now try SEOmoz PRO Free! http://www.seomoz.org/freetrial