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30 October 2010
1Copyright Content&Copy Australia
www.contentandcopy.com.au
1. What is LinkedIn?
2. Why LinkedIn?
3. The How of using LinkedIn?
30 October 2010Copyright Content&Copy Australia 2
 To act and not react in this new business climate.
 To approach warm leads and avoid cold-calling.
 More business opportunities at virtually no cost.
 Relevant colleagues become comfortable pro-
active business developers.
 Satisfied clients to introduce you to their contacts in
an organised and carefully targeted manner.
 Colleagues to create more cross-selling opportunities.
 To be involved in modern up-to-date business
development techniques.
30 October 2010Copyright Content&Copy Australia 3
 What is LinkedIn?
 a forum for exchanging ideas;
 a networking tool; and
 platform to sell your goods and
services.
30 October 2010Copyright Content&Copy Australia 4
30 October 2010Copyright Content&Copy Australia 5
 LinkedIn Members - LinkedIn has seen one
of the fastest growth trends amongst social
media sites in Australia, with unique
audience numbers increasing by 99% from
July 2009 to May 2010.
 LinkedIn membership has surpassed 1
million professional users in Australia (Aug
10) Hubspot
 Twitter Users - According to Tribalytic Twitter
subscribers in Australia are estimated to
stand at 2.5 million.
30 October 2010Copyright Content&Copy Australia 6
 Feel comfortable with the technology
 Be able to build your personal, and your
business‘s global profile
 Build your network
 Make introductions
 Connect with 1m people in Aus. & 70 m
globally
 Get testimonials
 Raise your profile
30 October 2010Copyright Content&Copy Australia 7
 According to the Optus Social Media
Report October 2010, 19% of SME‘s use
Linkedin while only 33% are aware of its
existence
 Compare this with Facebook, and Twitter
that have 99% and 93% awareness and
53% and 27% usage.
 http://www.bizthinktank.com.au/ebookt
wo/#/8/
30 October 2010Copyright Content&Copy Australia 8
 This means that more people
proportionally that know about LinkedIn
use it when c/f other social media sites.
 It also demonstrates (if we lag behind
the U.S.), the potential of LinkedIn in the
next 2-3 years will grow exponentially
 Thank goodness you are getting on
board now
30 October 2010Copyright Content&Copy Australia 9
 To Add Value
 Help and Assist
 Engage
 Connect
 Trust that the process will drive people to
you.
30 October 2010Copyright Content&Copy Australia 10
1. Navigate LinkedIn
2. Your Profile
3. Ensure your colleagues represent your
real world
4. Leverage your LinkedIn Connections
30 October 2010Copyright Content&Copy Australia 11
1. LinkedIn navigation
2. Your Profile
3. Ensure LinkedIn represents your real world
4. Leverage your L.I. connections
5. Networking and Groups
6. Questions and Answers , introduction and
invitation etiquette
7. Recommendations , online referrals
8. How to Generate Leads on Linked In with
Advanced People Search
9. Market your business – using Linked In to
promote your services
2. Your Profile
30 October 2010Copyright Content&Copy Australia 12
 ....Internet
researchLinkedInWelcome, Jennifer!
LinkedInhome.htm
 View Profile, Edit profile, Profile Organiser
(premium), Profile statistics
 Contacts, my connections, add
connections
 My groups, groups you may like, groups
directory,
 Jobs, Find a Job, Job seeker Premium,
Manage jobs, Post a job, Hiring solutions
30 October 2010Copyright Content&Copy Australia 13
 More = Companies, answers, learning
centre, upgrade my account
 Applications= Amazon, events,
slideshare, Google, Tweets
 Search = people, jobs,companies,
answers, Inbox, groups
30 October 2010Copyright Content&Copy Australia 14
 Accept invitations
 View messages
 Compose Message
 Inbox/sent/archived
 What you need to know about
accepting invitations
 Don‘t give I.D.K‘s use archive if you must
30 October 2010Copyright Content&Copy Australia 15
1. LinkedIn navigation
2. Your Profile
3. Ensure LinkedIn represents your real world
4. Leverage your L.I. connections
5. Networking and Groups
6. Questions and Answers , introduction and
invitation etiquette
7. Recommendations , online referrals
8. How to Generate Leads on Linked In with
Advanced People Search
9. Market your business – using Linked In to
promote your services
30 October 2010Copyright Content&Copy Australia 16
 Own a profile that truly represents you.
 List your current and past
positions &education along with your
tenure there. This helps the right people
and opportunities find you.
 Add a profile photo– people never
forget a face!
 Add a summary paragraph. Think of it as
your professional elevator pitch.
30 October 2010Copyright Content&Copy Australia 17
 ―Here‘s a major mistake everybody
makes,‖ he said. ―Take a look at this:
‗Helena Bouchez, Principal, Helena B.
Communications.‘ That doesn‘t really
help you much. You‘re just repeating
your position. Make it descriptive. Look at
mine.‖ Amtower‘s reads: ―Leading
expert on marketing to the government;
consultant, speaker; LinkedIn black belt.‖
30 October 2010Copyright Content&Copy Australia 18
 ―You need to change ‗My Website‘ to
be the name of your company or blog.
Leaving it the default does nothing to
differentiate you or pique anyone‘s
interest to click on the link.‖
 Ie not my webiste but
www.contentandcopy.com.au
30 October 2010Copyright Content&Copy Australia 19
 Also, don‘t be afraid to update your
profile. LinkedIn has a powerful SEO
structure; every time you make the
slightest change, your page is crawled
and updated by the search engines.
And changes are then rolled up and
sent out weekly in LinkedIn‘s ―update‖
email.
30 October 2010Copyright Content&Copy Australia 20
 Featured ....Internet
researchLinkedInEdit My Profile
LinkedIn.htm
› Overview
 Sections
› Certifications
› Languages
› Patents
› Publications
30 October 2010Copyright Content&Copy Australia 21
› Blog Link
› Box.net Files
› Google Presentation
› Huddle Workspaces
› My Travel
› SAP Community Bio
› WordPress
› Legal Updates
› Real Estate Pro
› Portfolio Display
› Lawyer Ratings
› Projects and Teamspaces
› FT Press Delivers

30 October 2010Copyright Content&Copy Australia 22
 Enhance your Professional Profile
 Select a section or application from the left to
preview and add it to your profile.
 Languages
 Are you a polyglot? Add your language fluency
to show others which languages you know.
 Show preview
 Box.net Files
 Add the Box.net Files application to manage all
your important files online. Box.net lets you share
content on your profile, and collaborate with
friends and colleagues.
30 October 2010Copyright Content&Copy Australia 23
1. LinkedIn navigation
2. Your Profile
3. Ensure LinkedIn represents your real world
4. Leverage your L.I. connections
5. Networking and Groups
6. Questions and Answers , introduction and invitation etiquette
7. Recommendations , online referrals
8. How to Generate Leads on Linked In with Advanced People Search
9. Market your business – using Linked In to promote your services
Networking and Groups
6. Questions and Answers – introduction and invitation etiquette
7. Recommendations , online referrals
8. How to Generate Leads on Linked In with Advanced People Search
9. Market your business – using Linked In to promote your services
30 October 2010Copyright Content&Copy Australia 24
 Use webmail import to see, in seconds,
all the people you know who are
already on LinkedIn. You can then select
who you wish to invite to join your trusted
network.
 Upload a contacts file from Outlook,
Palm, ACT!, or Mac Address
 View our list of your colleagues and
classmates that are already on LinkedIn.
30 October 2010Copyright Content&Copy Australia 25
 Post a question on Answers and tap into the
experts you‘re connected to and the entire
LinkedIn network. With a professional
community of 80+ million, this is the perfect
place for those tough questions.
 Look up someone‘s profile before you meet
with them. Learn their background and see
who you know in common to get off to a fast
start.
 Search for Service Providers and select based
on trusted recommendations from people in
your network. Anonymous web searches to find
providers are a thing of the past.
30 October 2010Copyright Content&Copy Australia 26
1. LinkedIn navigation
2. Your Profile
3. Ensure LinkedIn represents your real world
4. Leverage your L.I. connections
5. Networking and Groups
6. Questions and Answers , introduction and
invitation etiquette
7. Recommendations , online referrals
8. How to Generate Leads on Linked In with
Advanced People Search
9. Market your business – using Linked In to
promote your services
30 October 2010Copyright Content&Copy Australia 27
 Identify geographic and special interest peer and
customer groups
 Ie: Australian, Melbourne, networking, CEO/CMO, I.T.,
professional, digital etc.
 Join Groups. This is powerful. This can be prospects
or people you‘re trying to recruit.
 Think of Groups as targeted audiences. If you or your
brand appeals to a particular demographic, find
groups that are made up of that demographic.
 You can join up to 50 groups and there are all kinds
of groups from Professional Groups to Alumni
Groups. Check out the Groups Directory and use the
Search Groups feature on the upper left-hand side.
30 October 2010Copyright Content&Copy Australia 28
 Joining groups is free
 Connecting with people in groups is
free!!
 Posting discussions, jobs (changing now),
investment wanted, job wanted are all
free
 Connecting in Groups on L.I. is not like
groups on F/B.
 Groups are active, connected and
discussing business all the time.
30 October 2010Copyright Content&Copy Australia 29
1. LinkedIn navigation
2. Your Profile
3. Ensure LinkedIn represents your real world
4. Leverage your L.I. connections
5. Networking and Groups
6. Questions and Answers , introduction and
invitation etiquette
7. Recommendations , online referrals
8. How to Generate Leads on Linked In with
Advanced People Search
9. Market your business – using Linked In to
promote your services Networking and Groups
30 October 2010Copyright Content&Copy Australia 30
 Your opportunity to demonstrate your expertise
 A great opportunity for business development,
recommendations and developing your
professional brand
 This allows you to have a much bigger
footprint within your network and to
communicate in different ways with your 1st
degree network.
 For example, at least once per month ask a
question about a problem you faced recently
or if anybody else has heard of a particular
vendor that called you the other day. If you
have a big network, you can ask questions
more frequently.
30 October 2010Copyright Content&Copy Australia 31
 This is a great way to profile you/your brand and to
generate leads and real business. Remember, to be
considered an “expert‖ in any particular area, you
only need to know more than the person reading the
answer! Get in there, search for questions that you
think you can answer and answer them.
 Start Group Discussions. Once you‘ve joined some
groups, go in there and participate in discussions that
are happening or start group discussions. Remember
that these are targeted audiences and people have
joined these groups for a specific reason. You can
also set up notifications within the group so you get a
digest of discussions that are happening within the
groups you‘ve joined.
30 October 2010Copyright Content&Copy Australia 32
 Remember this is a business forum
 Your online results are powerfully SEO‘d
by Google
 Behave as if you are emailing a
customer you are not intimately
acquainted with
 As much as group discussions may rope
you into personal discussions, avoid it all
costs. This is not F/B.
30 October 2010Copyright Content&Copy Australia 33
1. LinkedIn navigation
2. Your Profile
3. Ensure LinkedIn represents your real world
4. Leverage your L.I. connections
5. Networking and Groups
6. Questions and Answers , introduction and invitation
etiquette
7. Recommendations , online referrals
8. How to Generate Leads on Linked In with Advanced
People Search
9. Market your business – using Linked In to promote your
services
30 October 2010Copyright Content&Copy Australia 34
 Recommend others you have had
positive experiences with as a colleague,
friend, service provider, or employer
 As your network grows you may wish to
provide recommendations of people
who you believe have been helpful on
L.I.
 L.I. automatically asks them to
reciprocate. However, this is not
necessary
30 October 2010Copyright Content&Copy Australia 35
 Do An Advanced People Search. In the upper right
hand corner click on Advanced. Search for titles of
people or people at companies that you may want
to connect with.
 Search for Companies. This is competitive
intelligence. What are your competitors doing? Who
should you be connecting with?
 What content are they publishing? A new feature
called Follow Company ―allows you to keep up with
them by sending you updates through your LinkedIn
account‖ and gives you something to talk about with
the contacts that you find.
30 October 2010Copyright Content&Copy Australia 36
 Connect with everyone you know (even a little
bit) and that you also respect.
 Join groups, start conversations, and comment
on them.
 Be sure to add unique value. (Read: Do not just
rehash old ideas or ―Me-too‖ it.)
 Also, don‘t be afraid to update your profile.
LinkedIn has a powerful SEO structure; every
time you make the slightest change, your page
is crawled and updated by the search engines.
And changes are then rolled up and sent out
weekly in LinkedIn‘s ―update‖ email
30 October 2010Copyright Content&Copy Australia 37
 Update Your Network Status.
 Do this once per week.
 Remember, this is not Facebook but status updates serve
a similar purpose in a business context.
 Status updates are essentially mini performances. When
you post a status update, you‘re giving your network
information about yourself or your brand.
 ―Fantastic article — The Difference Between B2B and B2C
SEO – Proteus SEO.‖ What does this tell me about the
person that posted this? He‘s in the know. He has access
to information that might help me. His status update has
elevated his profile in my mind as a possible expert in this
area.
30 October 2010Copyright Content&Copy Australia 38
 Link your profile,website, blog, content
updates, slides and video to L.I.
 Ensure you join and participate in groups
and discussions relevant to your target
market.
 Understand L.I. is one of the best Seo
tools you have for your business
 L.I. puts you in control of your information
30 October 2010Copyright Content&Copy Australia 39
There are 100‘s of How to video‘s on Utube
 http://slidesha.re/95zhsS
 The unofficial site for everything Linkedin
is:
 http://linkedintelligence.com/smart-
ways-to-use-linkedin/
30 October 2010Copyright Content&Copy Australia 40
 Inbound Marketing
Blog SEO Social Media
30 October 2010Copyright Content&Copy Australia 41
Outbound marketing costs more
 The social media phenomenon that has
swept Australian consumers has been
vigorously embraced by the corporate
sector, with the number of organisations
using social media almost doubling in the
last two years.
 The inaugural Nielsen-Community Engine
2010 Social Media Business Benchmarking
Study found that 70 per cent of all
Australian businesses intend conducting
some form of social media activity this year,
compared with just 40 per cent in 2008.
30 October 2010Copyright Content&Copy Australia 42
30 October 2010Copyright Content&Copy Australia 43
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
 Outbound Marketing
 Telemarketing
 Trade Shows
 Direct Mail
 Email blasts
 Print ads
 Tv/radio ads
 Interruption
 Inbound Marketing
 SEO
 Blogging
 Social media
 RSS
 Free tools/trials
 PR/Buzz
 Permission
30 October 2010Copyright Content&Copy Australia 45
ContentProvisionOnlineCopywriting
30 October 2010Copyright Content&Copy Australia 46
Video Images Audio Podcast
Professional
online copy Facebook Create CMS
Blog
SEARCH ENGINE OPTIMISATION
Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
 Thanks for the opportunity
 I look forward to the opportunity of
connecting with you online presence and
conversions
 And to work in partnership with you
 THANKYOU
30 October 2010Copyright Content&Copy Australia 48

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LinkedIn Workshop

  • 1. 30 October 2010 1Copyright Content&Copy Australia www.contentandcopy.com.au
  • 2. 1. What is LinkedIn? 2. Why LinkedIn? 3. The How of using LinkedIn? 30 October 2010Copyright Content&Copy Australia 2
  • 3.  To act and not react in this new business climate.  To approach warm leads and avoid cold-calling.  More business opportunities at virtually no cost.  Relevant colleagues become comfortable pro- active business developers.  Satisfied clients to introduce you to their contacts in an organised and carefully targeted manner.  Colleagues to create more cross-selling opportunities.  To be involved in modern up-to-date business development techniques. 30 October 2010Copyright Content&Copy Australia 3
  • 4.  What is LinkedIn?  a forum for exchanging ideas;  a networking tool; and  platform to sell your goods and services. 30 October 2010Copyright Content&Copy Australia 4
  • 5. 30 October 2010Copyright Content&Copy Australia 5
  • 6.  LinkedIn Members - LinkedIn has seen one of the fastest growth trends amongst social media sites in Australia, with unique audience numbers increasing by 99% from July 2009 to May 2010.  LinkedIn membership has surpassed 1 million professional users in Australia (Aug 10) Hubspot  Twitter Users - According to Tribalytic Twitter subscribers in Australia are estimated to stand at 2.5 million. 30 October 2010Copyright Content&Copy Australia 6
  • 7.  Feel comfortable with the technology  Be able to build your personal, and your business‘s global profile  Build your network  Make introductions  Connect with 1m people in Aus. & 70 m globally  Get testimonials  Raise your profile 30 October 2010Copyright Content&Copy Australia 7
  • 8.  According to the Optus Social Media Report October 2010, 19% of SME‘s use Linkedin while only 33% are aware of its existence  Compare this with Facebook, and Twitter that have 99% and 93% awareness and 53% and 27% usage.  http://www.bizthinktank.com.au/ebookt wo/#/8/ 30 October 2010Copyright Content&Copy Australia 8
  • 9.  This means that more people proportionally that know about LinkedIn use it when c/f other social media sites.  It also demonstrates (if we lag behind the U.S.), the potential of LinkedIn in the next 2-3 years will grow exponentially  Thank goodness you are getting on board now 30 October 2010Copyright Content&Copy Australia 9
  • 10.  To Add Value  Help and Assist  Engage  Connect  Trust that the process will drive people to you. 30 October 2010Copyright Content&Copy Australia 10
  • 11. 1. Navigate LinkedIn 2. Your Profile 3. Ensure your colleagues represent your real world 4. Leverage your LinkedIn Connections 30 October 2010Copyright Content&Copy Australia 11
  • 12. 1. LinkedIn navigation 2. Your Profile 3. Ensure LinkedIn represents your real world 4. Leverage your L.I. connections 5. Networking and Groups 6. Questions and Answers , introduction and invitation etiquette 7. Recommendations , online referrals 8. How to Generate Leads on Linked In with Advanced People Search 9. Market your business – using Linked In to promote your services 2. Your Profile 30 October 2010Copyright Content&Copy Australia 12
  • 13.  ....Internet researchLinkedInWelcome, Jennifer! LinkedInhome.htm  View Profile, Edit profile, Profile Organiser (premium), Profile statistics  Contacts, my connections, add connections  My groups, groups you may like, groups directory,  Jobs, Find a Job, Job seeker Premium, Manage jobs, Post a job, Hiring solutions 30 October 2010Copyright Content&Copy Australia 13
  • 14.  More = Companies, answers, learning centre, upgrade my account  Applications= Amazon, events, slideshare, Google, Tweets  Search = people, jobs,companies, answers, Inbox, groups 30 October 2010Copyright Content&Copy Australia 14
  • 15.  Accept invitations  View messages  Compose Message  Inbox/sent/archived  What you need to know about accepting invitations  Don‘t give I.D.K‘s use archive if you must 30 October 2010Copyright Content&Copy Australia 15
  • 16. 1. LinkedIn navigation 2. Your Profile 3. Ensure LinkedIn represents your real world 4. Leverage your L.I. connections 5. Networking and Groups 6. Questions and Answers , introduction and invitation etiquette 7. Recommendations , online referrals 8. How to Generate Leads on Linked In with Advanced People Search 9. Market your business – using Linked In to promote your services 30 October 2010Copyright Content&Copy Australia 16
  • 17.  Own a profile that truly represents you.  List your current and past positions &education along with your tenure there. This helps the right people and opportunities find you.  Add a profile photo– people never forget a face!  Add a summary paragraph. Think of it as your professional elevator pitch. 30 October 2010Copyright Content&Copy Australia 17
  • 18.  ―Here‘s a major mistake everybody makes,‖ he said. ―Take a look at this: ‗Helena Bouchez, Principal, Helena B. Communications.‘ That doesn‘t really help you much. You‘re just repeating your position. Make it descriptive. Look at mine.‖ Amtower‘s reads: ―Leading expert on marketing to the government; consultant, speaker; LinkedIn black belt.‖ 30 October 2010Copyright Content&Copy Australia 18
  • 19.  ―You need to change ‗My Website‘ to be the name of your company or blog. Leaving it the default does nothing to differentiate you or pique anyone‘s interest to click on the link.‖  Ie not my webiste but www.contentandcopy.com.au 30 October 2010Copyright Content&Copy Australia 19
  • 20.  Also, don‘t be afraid to update your profile. LinkedIn has a powerful SEO structure; every time you make the slightest change, your page is crawled and updated by the search engines. And changes are then rolled up and sent out weekly in LinkedIn‘s ―update‖ email. 30 October 2010Copyright Content&Copy Australia 20
  • 21.  Featured ....Internet researchLinkedInEdit My Profile LinkedIn.htm › Overview  Sections › Certifications › Languages › Patents › Publications 30 October 2010Copyright Content&Copy Australia 21
  • 22. › Blog Link › Box.net Files › Google Presentation › Huddle Workspaces › My Travel › SAP Community Bio › WordPress › Legal Updates › Real Estate Pro › Portfolio Display › Lawyer Ratings › Projects and Teamspaces › FT Press Delivers  30 October 2010Copyright Content&Copy Australia 22
  • 23.  Enhance your Professional Profile  Select a section or application from the left to preview and add it to your profile.  Languages  Are you a polyglot? Add your language fluency to show others which languages you know.  Show preview  Box.net Files  Add the Box.net Files application to manage all your important files online. Box.net lets you share content on your profile, and collaborate with friends and colleagues. 30 October 2010Copyright Content&Copy Australia 23
  • 24. 1. LinkedIn navigation 2. Your Profile 3. Ensure LinkedIn represents your real world 4. Leverage your L.I. connections 5. Networking and Groups 6. Questions and Answers , introduction and invitation etiquette 7. Recommendations , online referrals 8. How to Generate Leads on Linked In with Advanced People Search 9. Market your business – using Linked In to promote your services Networking and Groups 6. Questions and Answers – introduction and invitation etiquette 7. Recommendations , online referrals 8. How to Generate Leads on Linked In with Advanced People Search 9. Market your business – using Linked In to promote your services 30 October 2010Copyright Content&Copy Australia 24
  • 25.  Use webmail import to see, in seconds, all the people you know who are already on LinkedIn. You can then select who you wish to invite to join your trusted network.  Upload a contacts file from Outlook, Palm, ACT!, or Mac Address  View our list of your colleagues and classmates that are already on LinkedIn. 30 October 2010Copyright Content&Copy Australia 25
  • 26.  Post a question on Answers and tap into the experts you‘re connected to and the entire LinkedIn network. With a professional community of 80+ million, this is the perfect place for those tough questions.  Look up someone‘s profile before you meet with them. Learn their background and see who you know in common to get off to a fast start.  Search for Service Providers and select based on trusted recommendations from people in your network. Anonymous web searches to find providers are a thing of the past. 30 October 2010Copyright Content&Copy Australia 26
  • 27. 1. LinkedIn navigation 2. Your Profile 3. Ensure LinkedIn represents your real world 4. Leverage your L.I. connections 5. Networking and Groups 6. Questions and Answers , introduction and invitation etiquette 7. Recommendations , online referrals 8. How to Generate Leads on Linked In with Advanced People Search 9. Market your business – using Linked In to promote your services 30 October 2010Copyright Content&Copy Australia 27
  • 28.  Identify geographic and special interest peer and customer groups  Ie: Australian, Melbourne, networking, CEO/CMO, I.T., professional, digital etc.  Join Groups. This is powerful. This can be prospects or people you‘re trying to recruit.  Think of Groups as targeted audiences. If you or your brand appeals to a particular demographic, find groups that are made up of that demographic.  You can join up to 50 groups and there are all kinds of groups from Professional Groups to Alumni Groups. Check out the Groups Directory and use the Search Groups feature on the upper left-hand side. 30 October 2010Copyright Content&Copy Australia 28
  • 29.  Joining groups is free  Connecting with people in groups is free!!  Posting discussions, jobs (changing now), investment wanted, job wanted are all free  Connecting in Groups on L.I. is not like groups on F/B.  Groups are active, connected and discussing business all the time. 30 October 2010Copyright Content&Copy Australia 29
  • 30. 1. LinkedIn navigation 2. Your Profile 3. Ensure LinkedIn represents your real world 4. Leverage your L.I. connections 5. Networking and Groups 6. Questions and Answers , introduction and invitation etiquette 7. Recommendations , online referrals 8. How to Generate Leads on Linked In with Advanced People Search 9. Market your business – using Linked In to promote your services Networking and Groups 30 October 2010Copyright Content&Copy Australia 30
  • 31.  Your opportunity to demonstrate your expertise  A great opportunity for business development, recommendations and developing your professional brand  This allows you to have a much bigger footprint within your network and to communicate in different ways with your 1st degree network.  For example, at least once per month ask a question about a problem you faced recently or if anybody else has heard of a particular vendor that called you the other day. If you have a big network, you can ask questions more frequently. 30 October 2010Copyright Content&Copy Australia 31
  • 32.  This is a great way to profile you/your brand and to generate leads and real business. Remember, to be considered an “expert‖ in any particular area, you only need to know more than the person reading the answer! Get in there, search for questions that you think you can answer and answer them.  Start Group Discussions. Once you‘ve joined some groups, go in there and participate in discussions that are happening or start group discussions. Remember that these are targeted audiences and people have joined these groups for a specific reason. You can also set up notifications within the group so you get a digest of discussions that are happening within the groups you‘ve joined. 30 October 2010Copyright Content&Copy Australia 32
  • 33.  Remember this is a business forum  Your online results are powerfully SEO‘d by Google  Behave as if you are emailing a customer you are not intimately acquainted with  As much as group discussions may rope you into personal discussions, avoid it all costs. This is not F/B. 30 October 2010Copyright Content&Copy Australia 33
  • 34. 1. LinkedIn navigation 2. Your Profile 3. Ensure LinkedIn represents your real world 4. Leverage your L.I. connections 5. Networking and Groups 6. Questions and Answers , introduction and invitation etiquette 7. Recommendations , online referrals 8. How to Generate Leads on Linked In with Advanced People Search 9. Market your business – using Linked In to promote your services 30 October 2010Copyright Content&Copy Australia 34
  • 35.  Recommend others you have had positive experiences with as a colleague, friend, service provider, or employer  As your network grows you may wish to provide recommendations of people who you believe have been helpful on L.I.  L.I. automatically asks them to reciprocate. However, this is not necessary 30 October 2010Copyright Content&Copy Australia 35
  • 36.  Do An Advanced People Search. In the upper right hand corner click on Advanced. Search for titles of people or people at companies that you may want to connect with.  Search for Companies. This is competitive intelligence. What are your competitors doing? Who should you be connecting with?  What content are they publishing? A new feature called Follow Company ―allows you to keep up with them by sending you updates through your LinkedIn account‖ and gives you something to talk about with the contacts that you find. 30 October 2010Copyright Content&Copy Australia 36
  • 37.  Connect with everyone you know (even a little bit) and that you also respect.  Join groups, start conversations, and comment on them.  Be sure to add unique value. (Read: Do not just rehash old ideas or ―Me-too‖ it.)  Also, don‘t be afraid to update your profile. LinkedIn has a powerful SEO structure; every time you make the slightest change, your page is crawled and updated by the search engines. And changes are then rolled up and sent out weekly in LinkedIn‘s ―update‖ email 30 October 2010Copyright Content&Copy Australia 37
  • 38.  Update Your Network Status.  Do this once per week.  Remember, this is not Facebook but status updates serve a similar purpose in a business context.  Status updates are essentially mini performances. When you post a status update, you‘re giving your network information about yourself or your brand.  ―Fantastic article — The Difference Between B2B and B2C SEO – Proteus SEO.‖ What does this tell me about the person that posted this? He‘s in the know. He has access to information that might help me. His status update has elevated his profile in my mind as a possible expert in this area. 30 October 2010Copyright Content&Copy Australia 38
  • 39.  Link your profile,website, blog, content updates, slides and video to L.I.  Ensure you join and participate in groups and discussions relevant to your target market.  Understand L.I. is one of the best Seo tools you have for your business  L.I. puts you in control of your information 30 October 2010Copyright Content&Copy Australia 39
  • 40. There are 100‘s of How to video‘s on Utube  http://slidesha.re/95zhsS  The unofficial site for everything Linkedin is:  http://linkedintelligence.com/smart- ways-to-use-linkedin/ 30 October 2010Copyright Content&Copy Australia 40
  • 41.  Inbound Marketing Blog SEO Social Media 30 October 2010Copyright Content&Copy Australia 41 Outbound marketing costs more
  • 42.  The social media phenomenon that has swept Australian consumers has been vigorously embraced by the corporate sector, with the number of organisations using social media almost doubling in the last two years.  The inaugural Nielsen-Community Engine 2010 Social Media Business Benchmarking Study found that 70 per cent of all Australian businesses intend conducting some form of social media activity this year, compared with just 40 per cent in 2008. 30 October 2010Copyright Content&Copy Australia 42
  • 43. 30 October 2010Copyright Content&Copy Australia 43
  • 44. Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • 45.  Outbound Marketing  Telemarketing  Trade Shows  Direct Mail  Email blasts  Print ads  Tv/radio ads  Interruption  Inbound Marketing  SEO  Blogging  Social media  RSS  Free tools/trials  PR/Buzz  Permission 30 October 2010Copyright Content&Copy Australia 45
  • 46. ContentProvisionOnlineCopywriting 30 October 2010Copyright Content&Copy Australia 46 Video Images Audio Podcast Professional online copy Facebook Create CMS Blog SEARCH ENGINE OPTIMISATION
  • 47. Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
  • 48.  Thanks for the opportunity  I look forward to the opportunity of connecting with you online presence and conversions  And to work in partnership with you  THANKYOU 30 October 2010Copyright Content&Copy Australia 48