Pinterest 101

Learn how to use Pinterest for your Business from the comfort of your own computer
with our Pinterest Video Training Series. http://www.ProfitonPinterest.com

Greetings!
I hope you find the following Pinterest introduction helpful.
Pinterest is a great tool for your business.
If you need help with understanding social media, be sure to
contact me. I can help you expand your reach, build
relationships, generate more leads, and increase your sales.
Most importantly, I can help you to save time with your
marketing, leaving you with more time to do what you do
best.
I also offer a great Do-it-yourself Pinterest Video Training
Series here: www.ProfitonPinterest.com
Let me know if you have any questions. I look forward to
chatting with you soon.
Jennifer Henczel
Marketing Motivator
www.MarketingMotivator.com

What is Pinterest?
Pinterest is a social network that allows its users to share what's important to them.
The hook of the website is that it is very visual. People share photos and images by
“pinning” them. Users can either use images they find online or ones they take
themselves. You can also “repin” other people’s photos and images. You can create
virtual bulletin “boards” in Pinterest, where you collect "pins" that revolve around a
common theme.
Pinterest is very much focused on a person's lifestyle. Users can share their tastes and
interests with others and discover likeminded people. The social network's goal is to
"connect everyone in the world through the things they find interesting."
It is also extremely effective for business. People like to spend time there and the
stats and demographics are great.

Why is Pinterest So Popular?
There's no doubt that Pinterest is popular right now. In fact, it's the fastest growing
website in history! Many people call the website "addictive." So what's the intrigue of
this website? For one thing, it allows you to create your ideal self. It gives you a
canvas to express yourself and organize those thoughts into a place you can come
back to and add even more later. Each thing you collect is a piece of what you either
are or hope to be. You might find a better way to organize your home and pin that,
or you might find something about what the latest fashion trends are, or even collect
pictures of homes in your quest for a new home. These all point back to that "ideal
self" you hope to create.

Businesses can feature new and innovative products. It’s great for jewelry, crafts,
furniture and much more. Services can highlight people and products. Travel
businesses are booming on Pinterest with beautiful landscape pictures. You can
develop your own place on Pinterest by telling your business story through images.
To add to it, Pinterest also allows you to see what others are pinning. That means,
you get a peek into someone else's "ideal self." You get to see what's important to
them and what they strive to be. It's a great place to get to know someone much
better. You can tell a lot simply by looking at what boards someone has and what they
have pinned to them.
How Do You Sign Up for Pinterest?
Pinterest used to be an "invite only" site, but it is no longer that way. You can
connect by using your Facebook account. Pinterest users are always happy to help
another get involved. Ask around and you'll be pinning in now time. Just go to
www.Pinterest.com and sign up now!

I’ve Joined Pinterest…Now What?
When you first join Pinterest, it can be a bit intimidating. What do you do? Where do
you start? A good first step is to start following people. Pinterest makes you follow a
handful of people when you first join. This is determine by questions they ask you
about your hobbies, passions, and other interests when you first sign up. There's no
way to opt out of that at the moment, but you can always unfollow these people later.
So you are already following people. But, what about real people…people you already
know?
To find friends from other social networks like Facebook, go to your name in the
upper right hand corner and click on the arrow. A drop down menu will appear and
you can click on “find friends” to see which of your friends are on Pinterest. The
people on the left hand column that pulls up will be people you can invite. The people
on the right hand column will be people you can follow. The more people you follow,
the more pins you see on the main page. This is when the real fun begins because you
not only see what other people are pinning, but you can also snag some of their pins
as "re-pins" for your own boards.

Start Creating Boards
Once you've got a few friends to follow, it's time to start creating boards. Think about
what type of items you would like to collect. Are you looking for inspiration for a new
business? Looking for your family's next vacation? Want to find healthy recipes? Or,
maybe you just want to find some cool things that really speak to you and your
audience. Whatever the case, create a few boards to reflect what you're looking for.
You don't have to set them up all at once because you can add more any time you
want.
Pinterest sets up a few boards for you when you first set up your account. If you don't
like these, you can always delete them. Simply go to the upper right hand side of your
screen to the drop down menu. Select "boards." You will then see all of your boards.
Click on "Edit" and then scroll down to "Delete Board."
To add a new board, go to the upper right hand side, you will see "Add" with a cross
next to it in the upper right hand corner, next to your drop down menus. Click this
and it will pull up a menu that asks if you want to "Add a Pin," "Upload a Pin," or
"Create a Board." Select "Create a Board" and it will ask you for the name of the
board and the board's category. Categories are already pre-determined by Pinterest.
This menu will also ask you who can contribute to the board: you or a group of
contributors. If you select that you want others to be able to contribute, you will need

to provide that person's Pinterest name or the email they used to set up their Pinterest
account.
If you're not sure what you're looking for just yet, take a spin around the site first and
let the boards of others' to inspire you to create some of your own. Remember, you
can always delete them later if you change your mind.
Start Pinning!
There are two ways you can pin. You can pin your own photos or something you find
on the web that you want. Or you can re-pin something that is already on Pinterest.
To Pin Something on the Web Outside of Pinterest
Some websites are extremely "pin friendly" and already have a "Pin It" button with
the content. This makes it super simple to pin something, as you just have to click the
button to be taken to Pinterest to "pin" it. When you click that, you are taken to a
screen where you are given a choice (if there is a choice) of which pictures to pin.
Once you select the image, you will automatically be taken to Pinterest to categorize
the pin, write a description of it, and actually pin it.

If you don't have the "Pin It" button option, you can also install a bookmarklet on
your toolbar. Then, you simply click it when you want to pin something. You will go
through the same classification process above.
As a last option, you can always take the url and go to the Pinterest website itself and
hit "Add" in the upper right hand corner. It will give you the option to add a few
things, select "Pin." Then you can enter the url in the box and go through the same
process as mentioned above to get it pinned to your board.
"Pin It" When You’re on Pinterest
When you pin something you find in Pinterest, it's called a "re-pin." The process is
very easy for you to grab that pin as your own. Simply hit the "repin" button. (You'll
see it pop up when you hover over the image.) Once you hit the "repin" button, you
will asked to classify and make any comments you might want about the item.

Like, Repin, and Comment
Pinterest might not seem like much of a community as much as social networks like
Twitter and Facebook. But it actually is very similar in many ways. When you hover
over a picture, you see the options for "Like," "Repin," and "Comment." These are
excellent tools to use to interact with others on Pinterest. Simply re-pinning
something someone already pinned is the equivalent of a great compliment on
Pinterest. The same could be said for the "Like" and Comment" functions, too.
Pinterest is Image Based
You can’t pin something that doesn’t have an image on the webpage. So if you find a
great article on Christmas, you probably won’t be able to “Pin It” unless it has a large
image accompanying the article.
Surfing Pinterest
Want to look for something on Pinterest? You can surf the website for things you
need or want to look at. There is a search bar in the upper left hand corner. Simply
enter your search terms in there and see what pops up! This is when Pinterest can

become very addicting because there seems to be an endless supply of inspiring
pictures on your chosen topics to weed through. The tough part is to know when to
stop looking!
Pinterest Etiquette
There are a few things to keep in mind when looking around Pinterest. Remember,
most of what you are seeing are re-pins, so it's easy for the message the pictures are
attached to get lost in the shuffle. But if you're the first to post something, make sure
you give it a great description to catch other people's attention. BUT…don't copy and
paste the entire post. This is wrong on many levels (ever heard of "copyright?"). The
original website owner (wherever the pin came from) deserves some credit and some
clicks back to their article or item. So, it's only considered "polite" to somewhat whet
the appetite of someone who might re-pin something. If they're interested, they'll click
through to read the entire post for themselves. You've been given "virtual permission"
to link to their webpage, so be polite and let them get some credit.

How Can Pinterest Help Me?
First, it's important to remember, Pinterest is what you make it. You can also use it to
bookmark recipes, DIY projects, or anything that interests you in your hobby or in
your life in general. It can be a huge time waister if you're not careful. However, if you
want to use it to "escape" for a bit, then you're in the right place! Just use limits. If
you spend all your time pinning and not doing, what’s the point?
Be Strategic
When using it for business, it is extremely important that you use it very
strategically. Pinterest can be a very good marketing vehicle for your business
if used correctly.
Pinterest provides ample opportunity to expand your business. Pinterest is a
place where you can: 1.) Tell your story visually 2.) Provide your audience with quick
solutions and value added content.
It's more than just about the images. It's a great place for inspiration. It gives you an
opportunity to inspire your audience and draw their attention.

More and more businesses are starting to take note of the marketing power Pinterest
has. If you have a business, big or small, it's worth investigating how Pinterest should
be a part of it.
Many people say they find many noteworthy things that actually save them time in the
long run on the website. For example, if you're planning a meal, you might find great
recipes to use on Pinterest. Could you find them on the web? Sure, but it can actually
be quicker to surf Pinterest and see pictures of what the dish looks like before you
even look at the recipe. That way you know if it's even worth clicking through to the
recipe.
The same could be said about home decorating projects, or anything else that requires
some visualization on your part. Pinterest takes at least part of the equation out for
you by showing what the finished project will look like.
Ready to Start Pinning?
Only you know for sure if Pinterest is right for you. If you were to use it, what would
your goals be? They might be worthy goals (don't forget "relaxing" is a worthy goal)
and something you should pursue. It's just important to remember to keep things in

perspective. Don't neglect other parts of your life because you spend hours on
Pinterest. One Pinterest user recommends setting a timer for her allotted Pinterest
use. When the timer goes off, she's done!
Find a method of using Pinterest that works for you. Follow Pinterest's mission
statement: "Our goal is to connect everyone in the world through the 'things' they
find interesting. We think that a favorite book, toy, or recipe can reveal a common
link between two people. With millions of new pins added every week, Pinterest is
connecting people all over the world based on shared tastes and interests.
Just find a way to follow Pinterest's mission statement of finding things you like with
a plan that works for you and you've struck gold!
If you need help with this stuff, take a look at
this helpful video training series.

An easy to follow, step-by-step video training series that will show you how to
use Pinterest to build relationships, build your exposure, build your branding,
and build your business:
www.ProfitonPinterest.com

Pinterest 101

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