1. Signs and Codes (semiotics) The Language of the Media

9. Problems with signs?

15. Codes Another factor that helps eliminate confusion is that signs often work in groups . The mixture with other signs often helps define what a particular sign means. For example: what are the connotations of the colour red?

16. Codes

17. Codes

18. Yet, when we see red combined with these other colours and in this particular shape sequence, we are rarely confused about what red means! The combination of signs (a code) helps clarify what each particular sign in the code means out of all the possible meanings. It teaches us that we do not tend to read a sign in isolation but in the context of its surrounding signs.

23. Mary Smith wins national rose contest

24. Serial Killer “ Mad Mary ” found in rose bush

27. Family Fun Day a Success!

28. Fast Food Addiction Reaches New High

29. Low intelligence in British children linked to Fast Food

30. TASK: In each of the following images what do the black clothes signify? How have the other signs in the scene helped you arrive at this interpretation?