3. Twitter
Short (140 characters) postings
Status
Share links
Interact with the audience
Quickly update news from cell phone,
web browser or desktop application
5. Different uses
Personal
Talk to people
Meet people
Share with each other
Professional
Connect with new audience members
Build a more personal relationship
Share and gather information quickly
8. Ways to use in a newsroom
Scanner Squawk
Viewing local updates
Confirming before reporting
Sharing latest information
Communicating with audience
9. Newsroom mistakes
Forcing employees to “tweet”
(funeral tweets)
Not training employees how to use Twitter
Ignoring Twitter without trying it
Just adding links to news
14. Mumbai Tweeting
First-hand accounts before “news”
Traditional media using content
Rumors interspersed with fact
“Do not tweet live” rumor
BACKLASH from traditional media