8. Site Competition: What Products Are They Selling? Our competitors offer media advertising to real estate professionals as their revenue model. Across all three types of advertisers, these products have many similarities
9. Site Competition: Showcase Packages - Features HomeFinder.com Realtor.com Trulia.com Zillow.com Priority Sorting Rotated in the top 4 slots Real Time Reporting to Advertisers Unlimited Photos / Virtual Tours/ Media Limited to 25 Photos Leads Traffic to Website Trackable Phone Leads
13. How do we get those listings? How do they display? Enhanced (paid) listings Basic (free) listings HomeFinder.com aggregates data from various sources: MLSs, Brokers, Syndicators, Newspaper Classifieds & more. HomeFinder.com displays enhanced (paid) listings first from high to low price order. These enhanced listings are the core advertising products in conjunction with SPW ’s. HomeFinder.com displays basic (free) listings second from high to low price order.
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21. New Product! Single Property Websites www.3945northtripp.com
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32. Side by side comparison Home Finder Realtor Trulia Craigslist Zillow Homes Priority Sorting in Search Results X Unlimited Photos & Web links X Open House Scheduler & Search X Agent Name & Contact on Results X Free 800# Provided to Advertisers X Company Logo on Results X X Online & Real-time Reports X X X Listing Presentation Help X X In-office Training & Support X Print Advertising Combo Buys X Automatic Data Feed X X X X
40. HomeFinder.com Confidential Prospect Reports Utilize prospect reports in sales calls Enhanced listings (highlighted in yellow) have 6 times the visibility/traffic compared to unenhanced listings
57. Fulfillment Issues: Support.homefinder.com Click on “Add an Agent Showcase Package”. You will see the screen on the left. Make sure that you get the agent or broker’s business card so you have all of their contact info – including web address, email and phone that they want their 800 number to ring to. Upload agent photo or broker photo here too. (This screen will be roughly the same for the broker package as well). Sold an agent package? Don ’t fill in end date
58. Fulfillment Issues: Support.homefinder.com Click on “Add Single Property Websites”. Enter the information to the left. Did you sell it as a one time fee or recurring billing? Enter that info as well as the number of listings sold. Sold a Single Property Website?
59. Fulfillment Issues: Support.homefinder.com Once you have submitted your requests in the fulfillment site, you should receive an email stating that your request was received. The showcase package should be live within 48 hours (if your data is on HomeFinder) and you will get a second email stating that they are live. Once your number of SPW ’s have been activated, also within 48 hours, you will then be able to go to: www.homefinderwebsites.com and build those sites for your clients. If you want your clients to build their own, you can send them this link.
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Notas do Editor
We compete with Realtor.com We were one of the fastest growing real estate sites in 2009 according to ComScore There are three main things that differentiate us from our competition 1. Each of our customers receives an 800 number so that we can track & report on your phone leads 2. We offer online & real time reporting so that you can easily track the activity on your listings 3. We offer month to month contracts, so if for some reason you are not receiving a good ROI from HomeFinder, you can cancel your contract
Keep
Stop and see if we should take a deep dive into each individual competitor. Tim