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HomeFinder.com Sales Training 101
Who is HomeFinder.com? ,[object Object],HomeFinder.com offers 3.5 million homes for sale, was  one of the fastest growing   real estate sites in 2009 - according to ComScore, and has an average of  2.4 million monthly visits and 24 million monthly page views  in 2010. Our suite of products offer  month-to-month flexibility  and 100% trackability (including true phone call leads) with  on demand ROI reporting . 20,000 of your peers are currently seeing measureable results.
Who is HomeFinder.com? 3 Investors  1 Media Network Top 10 Real Estate Site
Who is HomeFinder.com? ,[object Object]
Welcome GateHouse Media!  ,[object Object],[object Object],[object Object],[object Object]
Competition
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Site Competition: Who Are the  Primary  Competitors?
Site Competition: What Products Are They Selling? Our competitors offer media advertising to real estate professionals as their revenue model.  Across all three types of advertisers, these products have many similarities
Site Competition: Showcase Packages - Features HomeFinder.com Realtor.com Trulia.com Zillow.com Priority Sorting Rotated in the top 4 slots Real Time Reporting to Advertisers Unlimited Photos / Virtual Tours/ Media Limited to 25 Photos Leads Traffic to Website Trackable Phone Leads
Site Competition:  HomeFinder vs. Realtor.com
Site Competition: HomeFinder.com ’s Unique  Audience Source: ComScore MediaMetrix, July 2010 ,[object Object],[object Object],[object Object]
Products:  2011
How do we get those listings? How do they display? Enhanced (paid) listings Basic (free) listings HomeFinder.com aggregates data from various sources: MLSs, Brokers, Syndicators, Newspaper Classifieds & more. HomeFinder.com displays enhanced (paid) listings first from high to low price order. These enhanced listings are the core advertising products in conjunction with SPW ’s. HomeFinder.com displays basic (free) listings second from high to low price order.
Basic vs. Enhanced Listings ,[object Object],[object Object],[object Object],[object Object],[object Object]
Broker Showcase Package ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agent Showcase Package ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Builder Showcase Package ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Featured Properties ,[object Object],[object Object],[object Object],[object Object],A  Featured Property Ad  offers the opportunity to guarantee consumer focus directly to a top property –  by placing it at the top of the Search Results page! Benefits: Grab the spotlight for your top properties!
Targeted Town Sponsorship ,[object Object],[object Object],[object Object],[object Object],[object Object],Your company will be seen by every buyer in your area with guaranteed placement in your town for all searches performed!
[object Object],[object Object],[object Object],[object Object],[object Object],Featured Video
New Product!  Single Property Websites www.3945northtripp.com
Single Property Websites ,[object Object],[object Object],[object Object],[object Object]
More than just a pretty website…a more efficient SEO Investment. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who are the Competitors? (SPW Category) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Affiliate Sales Kit
Competitors at a Glance (SPW) ,[object Object],[object Object],Affiliate Sales Kit
Competitive Pricing (SPW) ,[object Object],[object Object],[object Object],Affiliate Sales Kit
How HomeFinder.com Competes (SPW) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Affiliate Sales Kit
Overcoming Objections (SPW) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Affiliate Sales Kit
Overcoming Objections:  Beyond SPW ’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Show our Audience ,[object Object],[object Object]
“ I’m not familiar with HomeFinder.com.  What do they offer?” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Side by side comparison Home Finder Realtor Trulia Craigslist Zillow Homes Priority Sorting in Search Results X Unlimited Photos & Web links X Open House Scheduler & Search X Agent Name & Contact on Results X Free 800# Provided to Advertisers X Company Logo on Results X X Online & Real-time Reports X X X Listing Presentation Help X X In-office Training & Support X Print Advertising Combo Buys X Automatic Data Feed X X X X
“ Talk to my agents, I don’t buy any marketing” ,[object Object],[object Object],[object Object],[object Object]
Internet leads never pan out ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ We cannot afford it – it is too expensive” ,[object Object],[object Object],[object Object],[object Object],You can ’t afford NOT to do it.  Look at what your competitors are doing.  This breaks down to X per listing for you…
How are your competitors doing on our site? ,[object Object],Enhanced listings (highlighted in yellow) have 6 times the visibility/traffic compared to unenhanced listings
Whatever the objection… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reporting:  Prospect Reports Advertiser Center  Extranet
HomeFinder.com Confidential Prospect   Reports ,[object Object],[object Object],[object Object],[object Object]
HomeFinder.com Confidential Prospect Reports Utilize prospect reports in sales calls Enhanced listings (highlighted in yellow) have 6 times the visibility/traffic compared to unenhanced listings
Advertiser Center: www.Homefinder.com/advertisercenter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertiser Center reporting: www.Homefinder.com/advertisercenter ,[object Object],[object Object],[object Object],[object Object]
Advertiser Center Reporting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Extranet: Extranet.homefinder.com ,[object Object],[object Object]
Extras
Widgets: www.Homefinder.com/widgets ,[object Object],[object Object]
iPhone App ,[object Object],[object Object],[object Object],[object Object]
Sales Materials (extranet) Product sheets
Sales Materials (extranet) Competitive Advantages
Sales Materials (extranet) Email Blasts ,[object Object],[object Object]
Monthly Communications— All Affiliate Real Estate Call ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Monthly Communications— HomeFinder.com Newsletter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fulfillment and Support
Fulfillment Issues: Support.homefinder.com ,[object Object],[object Object],[object Object],[object Object]
Fulfillment Issues: Support.homefinder.com ,[object Object],[object Object],[object Object],[object Object],[object Object]
Fulfillment Issues: Support.homefinder.com   Click on whichever product you sold.
Fulfillment Issues: Support.homefinder.com Click on  “Add an Agent Showcase Package”.  You will see the screen on the left.  Make sure that you get the agent or broker’s business card so you have all of their contact info – including web address, email and phone that they want their 800 number to ring to.  Upload agent photo or broker photo here too.  (This screen will be roughly the same for the broker package as well). Sold an agent package? Don ’t fill in end date
Fulfillment Issues: Support.homefinder.com Click on  “Add Single Property Websites”.  Enter the information to the left.  Did you sell it as a one time fee or recurring billing?  Enter that info as well as the number of listings sold. Sold a Single Property Website?
Fulfillment Issues: Support.homefinder.com Once you have submitted your requests in the fulfillment site, you should receive an email stating that your request was received.  The showcase package should be live within 48 hours (if your data is on HomeFinder) and you will get a second email stating that they are live. Once your number of SPW ’s have been activated, also within 48 hours, you will then be able to go to:  www.homefinderwebsites.com  and build those sites for your clients.  If you want your clients to build their own, you can send them this link.
[object Object],HomeFinder.com
Before the client meeting ,[object Object],[object Object],[object Object],HomeFinder.com
Before the client meeting ,[object Object],[object Object],[object Object],HomeFinder.com

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Home finder sales training jen 2011

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  • 3. Who is HomeFinder.com? 3 Investors 1 Media Network Top 10 Real Estate Site
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  • 8. Site Competition: What Products Are They Selling? Our competitors offer media advertising to real estate professionals as their revenue model. Across all three types of advertisers, these products have many similarities
  • 9. Site Competition: Showcase Packages - Features HomeFinder.com Realtor.com Trulia.com Zillow.com Priority Sorting Rotated in the top 4 slots Real Time Reporting to Advertisers Unlimited Photos / Virtual Tours/ Media Limited to 25 Photos Leads Traffic to Website Trackable Phone Leads
  • 10. Site Competition: HomeFinder vs. Realtor.com
  • 11.
  • 13. How do we get those listings? How do they display? Enhanced (paid) listings Basic (free) listings HomeFinder.com aggregates data from various sources: MLSs, Brokers, Syndicators, Newspaper Classifieds & more. HomeFinder.com displays enhanced (paid) listings first from high to low price order. These enhanced listings are the core advertising products in conjunction with SPW ’s. HomeFinder.com displays basic (free) listings second from high to low price order.
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  • 21. New Product! Single Property Websites www.3945northtripp.com
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  • 32. Side by side comparison Home Finder Realtor Trulia Craigslist Zillow Homes Priority Sorting in Search Results X Unlimited Photos & Web links X Open House Scheduler & Search X Agent Name & Contact on Results X Free 800# Provided to Advertisers X Company Logo on Results X X Online & Real-time Reports X X X Listing Presentation Help X X In-office Training & Support X Print Advertising Combo Buys X Automatic Data Feed X X X X
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  • 38. Reporting: Prospect Reports Advertiser Center Extranet
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  • 40. HomeFinder.com Confidential Prospect Reports Utilize prospect reports in sales calls Enhanced listings (highlighted in yellow) have 6 times the visibility/traffic compared to unenhanced listings
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  • 48. Sales Materials (extranet) Product sheets
  • 49. Sales Materials (extranet) Competitive Advantages
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  • 56. Fulfillment Issues: Support.homefinder.com Click on whichever product you sold.
  • 57. Fulfillment Issues: Support.homefinder.com Click on “Add an Agent Showcase Package”. You will see the screen on the left. Make sure that you get the agent or broker’s business card so you have all of their contact info – including web address, email and phone that they want their 800 number to ring to. Upload agent photo or broker photo here too. (This screen will be roughly the same for the broker package as well). Sold an agent package? Don ’t fill in end date
  • 58. Fulfillment Issues: Support.homefinder.com Click on “Add Single Property Websites”. Enter the information to the left. Did you sell it as a one time fee or recurring billing? Enter that info as well as the number of listings sold. Sold a Single Property Website?
  • 59. Fulfillment Issues: Support.homefinder.com Once you have submitted your requests in the fulfillment site, you should receive an email stating that your request was received. The showcase package should be live within 48 hours (if your data is on HomeFinder) and you will get a second email stating that they are live. Once your number of SPW ’s have been activated, also within 48 hours, you will then be able to go to: www.homefinderwebsites.com and build those sites for your clients. If you want your clients to build their own, you can send them this link.
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Notas do Editor

  1. We compete with Realtor.com We were one of the fastest growing real estate sites in 2009 according to ComScore There are three main things that differentiate us from our competition 1. Each of our customers receives an 800 number so that we can track & report on your phone leads 2. We offer online & real time reporting so that you can easily track the activity on your listings 3. We offer month to month contracts, so if for some reason you are not receiving a good ROI from HomeFinder, you can cancel your contract
  2. Keep
  3. Stop and see if we should take a deep dive into each individual competitor. Tim